Elon Musk’s cautionary statements about uncontrolled experimentation with artificial intelligence (AI) have caused some to ridicule him as a fear-monger, and have given many in the mainstream press the idea that he is opposed to using AI, which is very far from the truth. In fact, AI is a major component of Tesla’s Autopilot system, and the company applies it in several other areas as well.
It was only recently that Tesla publicly revealed that it is working on its own AI hardware. At the NIPS machine learning conference in December, Elon Musk announced that Tesla is “developing specialized AI hardware that we think will be the best in the world.” The company has offered few details, but it’s widely assumed that the main application will be processing the algorithms for Tesla’s Autopilot software.
As Bernard Marr reports in a recent article in Forbes, there’s little doubt that Tesla is way ahead of its potential rivals in the data-gathering department. Every Model S and X built with the Autopilot hardware suite, which was introduced in September 2014, has the potential to become self-driving, and all Tesla vehicles, Autopilot-enabled or not, continually gather data and send it to the cloud. The company has many more sensors on the roads than any of its Detroit or Silicon Valley rivals, and the number will mushroom when Model 3 production hits its stride.
Tesla is crowd-sourcing data not only from its vehicles, but could one day obtain data on its drivers through internal cameras that detect hand placement on instruments or a person’s state of alertness. The company uses the information not only to improve Autopilot by generating data-dense maps, but also to diagnose driving behavior. Many believe that this sort of data will prove to be a valuable commodity that could be sold to third parties (much as data on web-browsing habits is today). McKinsey and Company has estimated that the market for vehicle-gathered data could be worth $750 billion a year by 2030.
Forbes explains that the AI built into Tesla’s system operates at several levels. Machine learning in the cloud educates the entire fleet, while within each individual vehicle, “edge computing” can make decisions about actions a car needs to take immediately. There’s also a third level of decision-making, in which cars can form networks with other Tesla vehicles nearby in order to share local information. In the future, when there are lots of autonomous cars on the road, these networks could also interface with cars from other makers, and systems such as traffic cameras, road-based sensors, and mobile phones.
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At this point, no one knows what new forms of AI technology the mad scientists in Palo Alto are cooking up, but Forbes found some clues on the Facebook page of Tesla’s hardware partner Nvidia: “In contrast to the usual approach to operating self-driving cars, we did not program any explicit object detection, mapping, path planning or control components into this car. Instead, the car learns on its own to create all necessary internal representations necessary to steer, simply by observing human drivers.”
This unsupervised learning model contrasts with the more familiar approach of supervised learning, in which algorithms are trained beforehand about right or wrong decisions. Each approach has its pros and cons, and it’s likely that Tesla’s strategy includes both.
Forbes reports that Tesla’s use of AI is not limited to Autopilot – the company employs machine learning in the design and manufacturing processes, to process customer data, and even to scan the text in online forums for insights into commonly-reported problems. It’s ironic that some in the press choose to portray Elon Musk as an AI Luddite, when in fact Tesla may be one of the most sophisticated users of the technology.
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Note: Article originally published on evannex.com, by Charles Morris
-->Source: Forbes
News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
