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Elon Musk and Jeff Bezos: The Rivalry of the Century (that we are all benefitting from)

Credit: MKBHD on YouTube | Amazon

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Elon Musk and Jeff Bezos have shared an extremely public rivalry throughout the past few years, aiming to one-up each other in space exploration and self-driving cars. The two men, who own the top two positions on Forbes’ Billionaires List, are chomping at the bit to get ahead of one another, and the competition that lies within the Tesla and Amazon CEOs gives the people of Earth all something to benefit from: longevity and innovation.

The two most powerful men in the world in their respective sectors, Bezos being at the helm of the most dominating company in the e-commerce world, and Musk surging forward the acceleration to sustainable energy with Tesla. There is a lot of money, a lot of power, and a lot of reputation at stake, and the rivalry between the two men is mostly comprised of healthy competition to out-do the other. However, the two men share a similarity in their strategy to help humankind move forward, and it lies within their aerospace companies: Musk’s SpaceX and Bezos’ Blue Origin. But it isn’t a competition that has always been healthy and in good spirits. It has often resulted in name-calling and Twitter contradictions, showing that even the two richest men in the world can share a very public rivalry while benefitting the rest of us.

In past years, Musk has been the more successful entrepreneur in the space exploration and self-driving vehicle front, of course. His two companies being Tesla, the largest car company in the world in terms of market cap, and SpaceX, which has been launching satellites for global internet service with Starlink and sending astronauts to the International Space Station on several missions. It is no secret that Musk has an astounding lead over Bezos in those sectors, and he doesn’t have any intention of selling consumer goods, even though he would encourage competition in that market after calling Amazon a monopoly.

But Musk’s lead must leave a small portion of Bezos feeling left out. Musk undoubtedly receives more recognition and more kudos for his work, and he should. He’s made legacy automakers change their strategies moving forward, forcing them to work on all-electric powertrains, and SpaceX has made the possibility of human space travel possible again. Bezos, being the extremely successful person that he is, must thrive off of competition and the work that it takes to make things more efficient and better than anyone else.

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In the early 2000s, both Musk and Bezos were struggling entrepreneurs who worked to grow their entities into the world’s biggest and most successful companies. Bezos, who once held an office in a shady part of Seattle above a Chinese food restaurant, had a desk that wasn’t level, and an uneven canvas on the wall that said “amazon.com” in blue spraypaint. He drove a run-of-the-mill sedan and shared an incredible joy for his work, which was then just an online bookstore.

Jeff Bezos reveals Rivian’s plans to produce electric vans for Amazon

Meanwhile, Musk was fresh out of his sizeable sale of PayPal. He reinvested his money into Tesla, and he was sleeping on the floor of his office building. Showering at the YMCA in Los Angeles, Musk and his brother Kimbal were also subjected to startup life’s genuine struggle: long hours, less-than-luxurious living conditions, and minimal pay.

Fast forward a few years, and the two men are among the most powerful people on Earth thanks to their influence on their respective sectors. But what is really driving things forward between the two men is the competition they share with one another. The constant need to outperform the other person is evident, and the two men’s based opinions constantly encourage the other one to work a little harder.

In the end, the personal rivalry has benefitted us all. SpaceX and Blue Origin are both doing things to accelerate the possibility of normalized space travel. Amazon is making consumer goods easy to obtain, and Tesla is making electric cars fun, fast, and affordable.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla eyes supply partners for Optimus mass production

Tesla certified three Chinese suppliers for Optimus mass production, signaling its robot timeline is accelerating.

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Concept rendering of Tesla Optimus in mass production

Tesla’s robotics team traveled to Ningbo, in China’s Zhejiang province, on September 16 and spent the following day auditing component suppliers for Optimus, according to a Bloomberg report cited by RobotAIGeek. The visit moved three manufacturers from provisional status to certified mass production partners: Tuopu Group, which handles actuators and chassis components, Ningbo Joyson Electronic, a sensor supplier, and Zhejiang Sanhua Intelligent Controls, which builds thermal management systems. All three already supply parts to Tesla’s electric vehicles, and the audit reportedly came with fresh orders that supply chain reports put at an initial batch of roughly 5,000 units.

Tuopu, Joyson, and Sanhua built their manufacturing base serving the automotive industry, where tolerances and volume requirements are already close to what a mass produced humanoid robot demands. Sanhua in particular has history here. Teslarati reported last October that the company had received a roughly $685 million order for linear actuators tied to Optimus, a volume industry watchers estimated could cover around 180,000 robots once production ramped.

Supply chain reports tied to this week’s audit put Tesla’s near term production goal at about 1,000 Optimus units a week by late September, rising to 2,000 to 2,500 units a week by the end of the year. That pace would put real weight behind the timeline Tesla has been building toward since May, when it wound down Model S and Model X production at Fremont to convert that floor space into a dedicated Optimus line targeting one million units annually. JPMorgan analysts who toured the factory in August confirmed the conversion took roughly four months, a pace Musk has called unprecedented for a facility that size.

New drone video shows Tesla’s Optimus Factory reaching a turning point

Fremont is only the first phase. A second, larger Optimus plant is rising at Gigafactory Texas, where drone footage shared by Joe Tegtmeyer last week showed the structural steel nearing completion on the north end of the building. Tesla has said that facility is meant to eventually support production of up to 10 million units a year, though volume output there is not expected before 2027.

Commercial sales of Optimus are still targeted for the second half of 2027, but production is expected to start well before then. JPMorgan analyst Rajat Gupta has said Tesla’s “Optimus Academy” program, which uses early units to collect real world training data inside Tesla’s own facilities, is expected to be running later this year. Bloomberg Intelligence analyst Ian Ma described the Ningbo audits as “a positive commercialization signal for China’s humanoid supply chain,” noting that sentiment could improve further if the visit leads to confirmed supplier nominations and larger orders. The Solactive China Humanoid Robotics Index rose about 1.4% on the news, though it remains down roughly 30% for the year.

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Elon Musk’s next Uranium in Uranus merch is Boring Company’s weirdest tease yet

Elon Musk teased a glowing new Boring Company merch idea, complete with a Geiger counter.

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Concept rendering of Boring Company Uranium in Uranus merch tease via Grok
Concept rendering of Boring Company Uranium in Uranus merch tease via Grok

Elon Musk teased the next piece of Boring Company merchandise on X Saturday, and it is exactly as unserious as fans of the company’s product history have come to expect. “The next @boringcompany merch will put Uranium in Uranus,” Musk wrote in a thread posted early Saturday morning. He followed up by explaining that the item would glow in the dark, “because otherwise how could you find it,” and that a Geiger counter would be sold separately as “an optional strap-on.”

Musk closed the thread with a line that doubles as a mission statement for the tunneling company’s merchandise arm: “It’s not easy coming up with something that is both outrageously unsellable and yet extremely popular.”

The Boring Company has built a small but consistent side business out of novelty items that start as jokes and end up selling out. The company’s Not-a-Flamethrower raised roughly $10 million in a few days back in 2018, moving all 20,000 units it produced. Its Burnt Hair perfume, priced around $100 a bottle, sold out fast enough that scalpers were flipping units on eBay for ten times the retail price. Boring Bricks, made from tunneling spoil, followed the same playbook of teasing a product on X months before it became real.

Musk has not said what the actual item will be, only that it involves uranium and glows in the dark. Given the pattern, that vagueness is probably intentional. Past merch announcements have started as one-line jokes and taken weeks or months to turn into an actual product listing on the company’s site, and there is no guarantee this one follows through at all.

The timing lines up with a period of real momentum for the Boring Company outside of the joke merchandise. The company said last week it plans to double the number of operational stations on its Vegas Loop by the end of the year, a target tied to a hiring push for drivers and operations managers. Prufrock-5, one of the company’s tunnel boring machines, also just wrapped a test tunnel in Bastrop, Texas, and is expected to relaunch on its next assignment in November.

Whether the uranium joke turns into an actual product remains to be seen. Musk’s post did not include a price, a shipping date, or even a name for the item, which has historically meant a Boring Company website page goes up quietly, password protected, sometime before an announcement.

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NASA taps SpaceX for more astronaut missions as Boeing Starliner remains grounded

NASA just gave SpaceX a $946 million contract for three more astronaut missions through 2030.

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NASA has awarded SpaceX a $946 million contract modification covering three more astronaut missions to the International Space Station, according to an announcement the agency published Friday. The award adds Crew-15, Crew-16, and Crew-17 to SpaceX’s existing Commercial Crew Transportation Capability contract, bringing the agreement’s total value to $5.92 billion across 17 flights.

SpaceX confirmed the award on X, writing that it was excited for Falcon 9 and Dragon to launch NASA’s Crew-15, 16, and 17 missions to the Space Station from Florida. The new missions cover ground, launch, in orbit, and return operations, along with cargo transport and a lifeboat capability while docked at the station, and the period of performance runs through 2030.

The award follows a notice of intent NASA issued in May, when the agency first signaled it would purchase up to six additional post certification missions from SpaceX. Teslarati covered that filing at the time, noting NASA cited technical issues and schedule delays encountered by Boeing as a driving factor. Friday’s contract modification locks in three of those six missions, with the remaining three left open for NASA to award later, potentially to Boeing if Starliner clears certification.

Boeing’s CST-100 Starliner has still not flown an operational crew rotation mission for NASA. The spacecraft’s most recent crewed test flight in 2024 ended without the astronauts returning aboard Starliner, and the company has spent the time since working through thruster problems. SpaceX President Gwynne Shotwell said this week that SpaceX is not retiring Crew Dragon today, for sure, while stopping short of committing to fly it past 2030.

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Crew-12 is currently docked at the space station, and NASA has said Crew-13 is targeting a launch in the coming weeks. The newly awarded Crew-15 through Crew-17 missions extend SpaceX’s role as NASA’s primary way of getting astronauts to and from orbit well into the back half of the decade, regardless of what happens with Starliner or Starship in the meantime.

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