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These ex-Tesla supply chain managers started an AI inventory firm

The AI venture aims to revolutionize supply chain and demand management through its software platform.

Published

4 months ago

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Credit: Tesla

Two former supply chain managers at Tesla have started their own AI inventory firm, which aims to make demand and inventory planning more efficient.

Neal Suidan, Tesla’s former Senior Manager of Global Demand Planning, and Michael Rossiter, former Director of Sales Operations and Senior Manager of Business Planning, announced the launch of Atomic on Tuesday, an AI platform geared toward supply planning. The launch was made alongside the announcement of a $3 million seed funding round from former DVx Ventures, the capital fund run by former Tesla President Jon McNeill, as well as the firm Madrona.

“Planners are the unsung heroes of consumer brands, holding together supply chains through spreadsheets and sheer force of will,” Suidan wrote in a post on LinkedIn. “But they deserve better tools. We built Atomic to be the inventory planning system we always wished we had.”

“Michael and Neil experienced this pain firsthand as leaders at Tesla in the supply chain, and I saw that work first hand — because they worked for me,” McNeill said in an interview with Tech Crunch.

The former Tesla president also explains how delicate the balance between supply and demand is, while a primary part of Atomic’s approach to the software platform is giving business operators the tools to manage these factors more quickly and easily.

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“If you have too much capital tied up in inventory, you could really harm the business,” McNeill adds. “And if you have too little, where you don’t have the right things in stock when the customer is ready to purchase, then you’re costing yourself big time.”

Atomic says its AI planning software has previously helped early customers cut inventory costs by between 20 and 50 percent, allowing users to easily simulate scenarios based on real-time data and scenarios.

READ MORE ON FORMER TESLA PERSONNEL: Former Tesla executive aims to raise $50 million for energy startup

Suidan worked with Tesla for nearly six years, while Rossiter was with the company for about two years. Both of the managers also worked closely with McNeill at the time.

The former Tesla president also highlighted the difficulty in ramping Model 3 production as part of the project’s inspiration, a period that Elon Musk has said brought the company weeks away from bankruptcy and had him sleeping on the Fremont factory floor.

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McNeill also recalled the Model 3 production ramp in a post on LinkedIn:

Back in 2018, we had a big problem at Tesla.

We needed to scale Model 3 production from 20k to 100k cars per quarter. But the existing supply chain systems simply couldn’t handle this growth. With only a month of cash left, we had to keep the cars moving.

We were far too dependent on spreadsheets for planning. They couldn’t keep up with the business and it was having a serious negative impact.

Neal Suidan and Michael Rossiter, both leading global demand planning, created something remarkable out of necessity: a unit-level planning system that could simulate and track individual cars through the entire supply chain and match them to demand. This reduced Tesla’s inventory from 75 days to just 15, unlocking billions of dollars in working capital at a time when every dollar mattered.

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Fast forward 7 years and it occurred to us that thousands of companies can use this. They are now bringing that framework to customers with Atomic.

Several former Tesla employees and executives have gone on to start their own firms, most recently including former SVP Drew Baglino, who announced the grid hardware venture Heron Power last week. Another notable one includes JB Straubel, a Tesla co-founder, who went on to start the battery recycling company Redwood Materials.

This former Tesla engineer now heads a federal tech department

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Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Tesla takes first step in sunsetting Model S and X with drastic move

Tesla won’t be taking custom orders of the Model S or Model X in Europe any longer.

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1 hour ago

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July 30, 2025

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Credit: @supergeek18 | X

Tesla has seemingly taken the first step in sunsetting two of its older vehicles, the Model S and Model X, by ending international orders.

The flagship sedan and SUV from Tesla are the two oldest cars in the company’s lineup. They account for a very small portion of overall sales, and several years ago, CEO Elon Musk admitted that Tesla only continues to build and sell them due to “sentimental reasons.”

Earlier this year, there were calls for Tesla to end the production of the two cars, but Lars Moravy said that the Model S and Model X were due to get some love later in 2025. That happened, but the changes were extremely minor.

Tesla launches new Model S and Model X, and the changes are slim

Some took this as an indication that Tesla has kind of moved on from the Model S and Model X. A handful of people seemed to think Tesla would overhaul the vehicles substantially, but the changes were extremely minor and included only a few real adjustments.

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In Europe, customers are unable to even put a new order in on a Model S or Model X.

We noticed earlier today that Tesla pressing the ‘Order’ button on either of the flagship vehicles takes you to local inventory, and not the Design Studio where you’d configure your custom build:

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Tesla simply does not make enough Model S or Model X units to justify the expensive logistics process of shipping custom orders overseas. It almost seems as if they’re that they will essentially build a bunch of random configurations, send them overseas every few months, and let them sell before replenishing inventory.

Inversely, it could also mean Tesla is truly gearing up to sunset the vehicle altogether. It seems unlikely that the company will fade them out altogether in the next couple of years, but it could absolutely think about ending international orders because volume is so low.

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Energy

Tesla inks multi-billion-dollar deal with LG Energy Solution to avoid tariff pressure

Tesla has reportedly secured a sizable partnership with LGES for LFP cells, and there’s an extra positive out of it.

Published

6 hours ago

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July 30, 2025

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Credit: Tesla

Tesla has reportedly inked a multi-billion-dollar deal with LG Energy Solution in an effort to avoid tariff pressure and domesticate more of its supply chain.

Reuters is reporting that Tesla and LGES, a South Korean battery supplier of the automaker, signed a $4.3 billion deal for energy storage system batteries. The cells are going to be manufactured by LGES at its U.S. factory located in Michigan, the report indicates. The batteries will be the lithium iron phosphate, or LFP, chemistry.

Tesla delivers 384,000 vehicles in Q2 2025, deploys 9.6 GWh in energy storage

It is a move Tesla is making to avoid buying cells and parts from overseas as the Trump White House continues to use tariffs to prioritize domestic manufacturing.

LGES announced earlier today that it had signed a $4.3 billion contract to supply LFP cells over three years to a company, but it did not identify the customer, nor did the company state whether the batteries would be used in automotive or energy storage applications.

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The deal is advantageous for both companies. Tesla is going to alleviate its reliance on battery cells that are built out of the country, so it’s going to be able to take some financial pressure off itself.

For LGES, the company has reported that it has experienced slowed demand for its cells in terms of automotive applications. It planned to offset this demand lag with more projects involving the cells in energy storage projects. This has been helped by the need for these systems at data centers used for AI.

During the Q1 Earnings Call, Tesla CFO Vaibhav Taneja confirmed that the company’s energy division had been impacted by the need to source cells from China-based suppliers. He went on to say that the company would work on “securing additional supply chain from non-China-based suppliers.”

It seems as if Tesla has managed to secure some of this needed domestic supply chain.

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Lifestyle

Tesla brings perhaps the coolest interior feature to cars in latest update

Tesla adds on to the “fun” aspect of its vehicles.

Published

8 hours ago

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July 30, 2025

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Credit: Tesla

Tesla has brought perhaps the coolest interior feature to its cars in a new update that is rolling out to vehicles now.

The feature will require a newer vehicle that has interior ambient lighting, which is present on the new Model S, Model X, Model 3 “Highland,” and Model Y “Juniper.” The Cybertruck also has ambient lighting strips throughout.

Tesla Model Y’s ambient lighting design changes revealed in leaked video

With the Version 2025.26+ Software Update, Tesla is rolling out a new “Sync Accent Lights w/ Music” feature, which is available on the Tesla Toybox:

To enable the feature, you’ll access the Toybox, choose “Light Sync,” and then choose “Sync Accent Lights w/ Music.”

Although it does not improve the performance of the vehicle, it is yet another example of Tesla making one of the coolest cars out there. This is truly a cool add-on that can be used to impress your friends and family.

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