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These ex-Tesla supply chain managers started an AI inventory firm
The AI venture aims to revolutionize supply chain and demand management through its software platform.

Two former supply chain managers at Tesla have started their own AI inventory firm, which aims to make demand and inventory planning more efficient.
Neal Suidan, Tesla’s former Senior Manager of Global Demand Planning, and Michael Rossiter, former Director of Sales Operations and Senior Manager of Business Planning, announced the launch of Atomic on Tuesday, an AI platform geared toward supply planning. The launch was made alongside the announcement of a $3 million seed funding round from former DVx Ventures, the capital fund run by former Tesla President Jon McNeill, as well as the firm Madrona.
“Planners are the unsung heroes of consumer brands, holding together supply chains through spreadsheets and sheer force of will,” Suidan wrote in a post on LinkedIn. “But they deserve better tools. We built Atomic to be the inventory planning system we always wished we had.”
“Michael and Neil experienced this pain firsthand as leaders at Tesla in the supply chain, and I saw that work first hand — because they worked for me,” McNeill said in an interview with Tech Crunch.
The former Tesla president also explains how delicate the balance between supply and demand is, while a primary part of Atomic’s approach to the software platform is giving business operators the tools to manage these factors more quickly and easily.
“If you have too much capital tied up in inventory, you could really harm the business,” McNeill adds. “And if you have too little, where you don’t have the right things in stock when the customer is ready to purchase, then you’re costing yourself big time.”
Atomic says its AI planning software has previously helped early customers cut inventory costs by between 20 and 50 percent, allowing users to easily simulate scenarios based on real-time data and scenarios.
READ MORE ON FORMER TESLA PERSONNEL: Former Tesla executive aims to raise $50 million for energy startup
Suidan worked with Tesla for nearly six years, while Rossiter was with the company for about two years. Both of the managers also worked closely with McNeill at the time.
The former Tesla president also highlighted the difficulty in ramping Model 3 production as part of the project’s inspiration, a period that Elon Musk has said brought the company weeks away from bankruptcy and had him sleeping on the Fremont factory floor.
McNeill also recalled the Model 3 production ramp in a post on LinkedIn:
Back in 2018, we had a big problem at Tesla.
We needed to scale Model 3 production from 20k to 100k cars per quarter. But the existing supply chain systems simply couldn’t handle this growth. With only a month of cash left, we had to keep the cars moving.
We were far too dependent on spreadsheets for planning. They couldn’t keep up with the business and it was having a serious negative impact.
Neal Suidan and Michael Rossiter, both leading global demand planning, created something remarkable out of necessity: a unit-level planning system that could simulate and track individual cars through the entire supply chain and match them to demand. This reduced Tesla’s inventory from 75 days to just 15, unlocking billions of dollars in working capital at a time when every dollar mattered.
Fast forward 7 years and it occurred to us that thousands of companies can use this. They are now bringing that framework to customers with Atomic.
Several former Tesla employees and executives have gone on to start their own firms, most recently including former SVP Drew Baglino, who announced the grid hardware venture Heron Power last week. Another notable one includes JB Straubel, a Tesla co-founder, who went on to start the battery recycling company Redwood Materials.
This former Tesla engineer now heads a federal tech department
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Tesla gets price target increase on Wall Street, but it’s a head-scratcher
Delaney’s price target on Tesla shares went up to $395 from $300. Currently, Tesla is trading between $420 and $430, making the new price target from Goldman Sachs a bit of a head-scratcher.

Tesla (NASDAQ: TSLA) received a price target increase from a Wall Street analyst today, who noted in his report that the company’s shares could rise or fall based on its execution in robotics and autonomy.
However, the price target boost still fell below Tesla’s current trading levels.
Mark Delaney of Goldman Sachs said in a note to investors today that Tesla has a significant opportunity to solidify itself as one of the stable and safe plays in the market if it can execute on its two key projects: humanoid robots and autonomy.
In the note, Delaney said:
“If Tesla can have [an] outsized share in areas such as humanoid robotics and autonomy, then there could be upside to our price target.”
Delaney’s price target on Tesla shares went up to $395 from $300. Currently, Tesla is trading between $420 and $430, making the new price target from Goldman Sachs a bit of a head-scratcher.
He went on to say that Tesla could also confront outside factors that would limit the stock’s ability to see growth, including competition and potentially its own lack of execution:
“…although if competition limits profits (as is happening with the ADAS market in China) or Tesla does not execute well, then there could be downside.”
The note is an interesting one because it seems to point out the blatantly obvious: if Tesla performs well, the stock will rise. If it doesn’t, the stock price will decline.
We discussed yesterday in an article that Tesla is one of the few stocks out there that does not seem to be influenced by financials or anything super concrete. Instead, it is more influenced by the narrative currently surrounding the company, rather than the technicals.
Tesla called ‘biggest meme stock we’ve ever seen’ by Yale associate dean
Tesla’s prowess in robotics and autonomy is strong. In robotics, it has a very good sentiment following its Optimus project, and it has shown steady improvement with subsequent versions of the robot with each release.
On the autonomy front, Tesla is expanding its Robotaxi platform in Austin every few weeks, and also has a sizeable geofence in the Bay Area. Its Full Self-Driving suite is among the most robust in the world and is incredibly useful and accurate.
The company can gain significant value if it continues to refine the platform and eventually rolls out a driverless or unsupervised version of the Full Self-Driving suite.
Elon Musk
Tesla addresses door handle complaints with simple engineering fix
“We’ll have a really good solution for that. I’m not worried about it.”

Tesla is going to adjust one heavily scrutinized part of its vehicles after recent government agencies have launched probes into an issue stemming from complaints from owners.
Over the past few days, we have reported on the issues with Tesla’s door handle systems from both the Chinese and American governments.
In China, it dealt with the Model S, while the United States’ National Highway Traffic Safety Administration (NHTSA) reported nine complaints from owners experiencing issues with 2021 Model Ys, as some said they had trouble entering their car after the 12V battery was low on power.
Bloomberg, in an interview with Tesla Chief Designer Franz von Holzhausen, asked whether the company planned to adjust the door handle design to alleviate any concerns that regulatory agencies might have.
Regarding the interior latch concerns in the United States:
- Von Holzhausen said that, while a mechanical door release resolves this problem, Tesla plans to “combine the two” to help reduce stress in what he called “panic situations.”
- He also added that “it’s in the cars now…The idea of combining the electronic and the manual one together in one button, I think, makes a lot of sense.” Franz said the muscle memory of reaching for the same button will be advantageous for children and anyone who is in an emergency.
Regarding the exterior door handle concerns in China:
- Von Holzhausen said Tesla is reviewing the details of the regulation and confirmed, “We’ll have a really good solution for that. I’m not worried about it.”
Franz von Holzhausen (from Tesla’s Robovan) on Tesla’s upcoming redesigned door handles: pic.twitter.com/lnaKve1SlJ
— Sawyer Merritt (@SawyerMerritt) September 17, 2025
The new Model Y already has emergency mechanical door release latches in the back, but combining them in future vehicles seems to be an ideal solution for other vehicles in Tesla’s lineup.
It will likely help Tesla avoid complaints from owners about not having an out in the event of a power outage or accident. It is a small engineering change that could be extremely valuable for future instances.
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Elon Musk calls out viral claim of 10,000 Tesla Optimus deal: “Fake”
For now at least, Tesla seems determined to focus on the development of Optimus V3.

Elon Musk has provided some clarification to recent reports suggesting that PharmAGRI, a US pharmaceutical and agricultural infrastructure company, is looking to deploy 10,000 Optimus robots for its operations.
Musk posted his clarification on social media platform X.
Alleged Optimus purchase
Recently, reports emerged stating that PharmAGRI Capital Partners will be tapping into Tesla’s humanoid robots for its operations. The firm claimed that it had executed a Letter of Intent with Tesla to deploy up to 10,000 Optimus Gen 3+ humanoid robots across its SuperPharm and CEA facilities. This should allow the company to automate its labor and ensure diversion control.
A comment from Lynn Stockwell, Chairwoman & CEO, suggested that the company really was partnering with Tesla. “With Tesla robotics powering our facilities and DEA-licensed infrastructure in place, we can scale with precision, meet federal sourcing mandates, and deliver therapies that are compliant, secure, and American-made,” she said.
Elon Musk clariies
News of PharmAGRI’s Optimus claims quickly spread on social media, though some Tesla watchers argued that it seemed unlikely that the EV maker will commit two legions of Optimus robots to a rather unknown company this early. Some pointed out that Tesla typically commits to high-profile customers to test its early products, such as PepsiCo with the Tesla Semi.
Photos from PharmAGRI’s website depicting Tesla Optimus bots, as well as the rather basic look of the website itself, also brought more reservations to the company’s claims. Ultimately, Elon Musk weighed in on the matter, responding to a post about PharmAGRI’s Optimus-filled webpage. Musk was quick and direct, simply stating, “Fake.”
Elon Musk’s comments were quite unsurprising considering that Optimus is still very much in active development, and thus, it is quite unlikely that the company is already taking orders or even Letters of Intent from potential customers at this time. For now at least, Tesla seems determined to focus on the development of Optimus V3, which Musk has noted will be “sublime.”
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