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Ford study reveals 4 out of 10 Americans believe EVs are powered by gasoline

A Ford F-150 EV prototype. (Credit: Ford Motor Company)

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A study conducted by Ford has revealed that car buyers still have much to learn about the nature and advantages of all-electric cars. Based on the results of Ford’s study, there is still a lot of misinformation surrounding EVs as a whole. This is prominent in the US, where 42% of Americans stated that they believe electric cars still need to be filled up with gasoline to run. 

The rather disconcerting results of the study, which involved respondents from the United States, Europe, and China, were shared on Medium by Ford Motor Company Global Director for Electrification Ted Cannis. According to the executive, there remains a gap between “what an electric vehicle can do and what customers believe they can do” among car buyers. This gap covers several areas, from the performance of EVs to the vehicles’ general ownership experience. 

More than 90% of individuals polled by Ford, for one, stated that they don’t believe quick acceleration and a great driving experience is a benefit of electric cars. This is unfortunate, considering that premium electric cars such as the Porsche Taycan are quite literally built to be driven hard for extended periods of time, while vehicles like the Model 3 Performance routinely crush driver’s cars such as the BMW M3 on the track. 

Around 67% of Americans and 68% of Europeans also believe that EVs are not capable for towing and hauling tasks. These findings are noteworthy for Ford, considering that the company previously demoed its F-150 EV prototype towing over 1 million pounds of cargo. Furthermore, almost 80% of Americans stated that they would not pick an EV because of extreme weather. Nearly 65% who are in the market for an AWD vehicle will not consider an electric car as well. 

Yet, perhaps the starkest reminder of the information gap between mainstream car buyers and EVs lie in the fact that 42% of Americans among Ford’s respondents believe that electric cars are still powered by gasoline. There could be several reasons behind this misconception, one of which could be due to hybrids and plug-in hybrids, cars that are still equipped with an internal combustion engine, being dubbed as “electrified” vehicles.  

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Cannis stated that another possible reason for this misconception lies in the habits of consumers, as even owners of hybrid and plug-in hybrid vehicles still take regular trips to the gas station. Thus, the concept of “filling up” a car at home by plugging it in like a regular electronic device could seem unnatural to some consumers. The Ford executive added that this misconception is unfortunate, since surveys of all-electric car owners have revealed that 80% of an EV’s charging is done at home and at the workplace. 

The Ford executive’s statements about the misconceptions surrounding electric vehicles are accurate. Tesla, despite producing electric vehicles for over a decade, deals with such misinformation consistently, as the company and its vehicles are still frequently misunderstood. The Tesla Model S Performance and the Model 3 Performance are very quick sedans, for example, but it won’t be difficult to find a driver who believes that the vehicles are just slow, “glorified golf carts.” Overall, Ford’s efforts at understanding the market’s pulse about EVs is admirable, and the findings of the study will hopefully guide the company in its strategy to roll out battery-electric vehicles like the F-150 EV in the near future.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla expands its branded ‘For Business’ Superchargers

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Credit: Francis Energy

Tesla has expanded its branded ‘For Business’ Supercharger program that it launched last year, as yet another company is using the platform to attract EV owners to its business and utilize a unique advertising opportunity.

Francis Energy of Oklahoma is launching four Superchargers in Norman, where the University of Oklahoma is located. The Superchargers, which are fitted with branding for Francis Energy, will officially open tomorrow.

It will not be the final Supercharger location that Francis Energy plans to open, the company confirmed to EVWire.

Back in early September, Tesla launched the new “Supercharger for Business” program in an effort to give businesses the ability to offer EV charging at custom rates. It would give their businesses visibility and would also cater to employees or customers.

“Purchase and install Superchargers at your business,” Tesla wrote on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”

The first site opened in Land O’ Lakes, Florida, which is Northeast of Tampa, as a company called Suncoast launched the Superchargers for local EV owners.

Tesla launches its new branded Supercharger for Business with first active station

The program also does a great job at expanding infrastructure for EV owners, which is something that needs to be done to encourage more people to purchase Teslas and other electric cars.

Francis Energy operates at least 14 EV charging locations in Oklahoma, spanning from Durant to Oklahoma City and nearly everywhere in between. Filings from the company, listed by Supercharge.info, show the company’s plans to convert some of them to Tesla Superchargers, potentially utilizing the new Supercharger for Business program to advertise.

Moving forward, more companies will likely utilize Tesla’s Supercharger for Business program as it presents major advantages in a variety of ways, especially with advertising and creating a place for EV drivers to gain range in their cars.

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Tesla Cybercab ‘breakdown’ image likely is not what it seems

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Credit: TslaChan | X

Tesla Cybercab is perhaps the most highly-anticipated project that the company plans to roll out this year, and as it is undergoing its testing phase in pre-production currently, there are some things to work through with it.

Over the weekend, an image of the Cybercab being loaded onto a tow truck started circulating on the internet, and people began to speculate as to what the issue could be.

The Cybercab can clearly be seen with a Police Officer and perhaps the tow truck driver by its side, being loaded onto, or even potentially unloaded from, the truck.

However, it seems unlikely it was being offloaded, as its operation would get it to this point for testing to begin with.

It appears, at first glance, that it needs assistance getting back to wherever it came from; likely Gigafactory Texas or potentially a Bay Area facility.

The Cybercab was also spotted in Buffalo, New York, last week, potentially undergoing cold-weather testing, but it doesn’t appear that’s where this incident took place.

It is important to remember that the Cybercab is currently undergoing some rigorous testing scenarios, which include range tests and routine public road operation. These things help Tesla assess any potential issue the vehicle could run into after it starts routine production and heads to customers, or for the Robotaxi platform operation.

This is not a one-off issue, either. Tesla had some instances with the Semi where it was seen broken down on the side of a highway three years ago. The all-electric Semi has gone on to be successful in its early pilot program, as companies like Frito-Lay and PepsiCo. have had very positive remarks.

Tesla reveals its first Semi customer after launch

The Cybercab’s future is bright, and it is important to note that no vehicle model has ever gone its full life without a breakdown. It happens, it’s a car.

Nevertheless, it is important to note that there has been no official word on what happened with this particular Cybercab unit, but it is crucial to remember that this is the pre-production testing phase, and these things are more constructive than anything.

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Investor's Corner

Tesla analyst teases self-driving dominance in new note: ‘It’s not even close’

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Credit: Tesla

Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”

Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.

His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’

Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.

He writes:

“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”

Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.

This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.

One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.

Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.

NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief

And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:

“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”

Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.

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