Connect with us
ford f-150 lightning towing ford f-150 lightning towing

News

Ford F-150 Lightning has found a unique niche of consumers

Credit: Ford

Published

on

It appears that the Ford F-150 Lightning is providing the veteran Detroit-based automaker with a fresh clientele. As per new customer data collected by Ford, F-150 Lightning owners are using their pickup trucks quite differently compared to owners of combustion-powered F-150s. 

The all-electric pickup truck market is arguably the next big frontier for electric vehicles. And while EV maker Rivian was the first company to offer a pickup truck in the form of the R1T, Ford was able to sell larger volumes of the F-150 Lightning, thanks in part to its vast experience in building cars

Even before it decided to compete in the modern EV sector, Ford had been collecting customer data, even from shoppers who opted to purchase a vehicle from a competitor. In a statement to the Detroit Free Press, Jason Mase of Royal Oak, Ford marketing general manager for electrified trucks, stated that the surveys are a good way to gain insight into the company’s customers. 

Between September 2021 and October 2022, over 3,500 customers submitted surveys to the company. Among the respondents to the survey were F-150 Lightning customers, some of whom took delivery of their vehicles after April 2022. The responses from the F-150 Lightning owners were quite insightful. 

As it turned out, Lightning owners use their pickup truck bed more frequently than buyers of combustion-powered F-150s. About 74% of Lightning owners use their vehicles once a month for home projects. This was only true for about 51% of ICE F-150 owners. Around 48% of Lightning owners also noted that they camp once a month, and they haul bikes, tents, cooking stoves, and kayaks. For ICE-powered F-150 owners, this number is only at 40%. 

Advertisement

Mase, for his part, noted that this is likely because Lightning owners may be excited about their all-electric pickup trucks. “These people finally get their first pickup, and they’re excited. They use it like crazy. They have the freedom to have wet and dirty storage in the bed and use dry storage up front (in the front trunk), which is massive. I coach baseball and throw dirty gear in the box and groceries and nice things in the frunk,” he said. 

There are other observed differences between owners of the Lightning and regular F-150 pickup trucks. For one, over 60% of Lightning buyers are Millennials or Gen-X-ers. About 70% of Lightning owners also have a bachelor’s degree, while only 42% of traditional F-150 owners have one. Around 90% of Lightning buyers are also coming from a non-electric, non-hybrid, or non-plug-in vehicle. 

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

Advertisement
Comments

Elon Musk

Tesla’s Elon Musk considers insane Cybertruck mod: ‘Maybe we should make this’

The Cybertruck won’t do what the video shows (at least not in our lifetime), but a very entry-level version of it could be developed.

Published

on

Credit: Cybertruck | X

Tesla CEO Elon Musk has teased what could potentially be the company’s next big project, and while it is likely many, many years away, it shows the company truly has its sights set on the craziest things the world has seen.

Musk shared a video created by Grok Imagine, the AI tool that is able to take images and turn them into videos, showing a Cybertruck flying above the clouds and buildings of what appears to be a very futuristic city.

There are also massive robots roaming around in the video, so it is obviously an illustration of what life could look like in several generations.

However, Musk, who does not shy away from some really optimistic projects and goals, shared the video on X and said, “Maybe Tesla should make this.”

What is depicted in the video is not what we’d see Tesla create anytime soon. However, the company could potentially engineer something to make the Cybertruck hover, as it plans to do with the Roadster.

Of course, this is likely a huge “if” considering the current state of the car industry. Vehicles are becoming more advanced with every passing day as companies like Tesla, Waymo, and others are working to sort out things like autonomous and driverless travel.

Tesla has been working on somewhat of a similar idea with the Roadster, a vehicle that has been delayed on several occasions because of Musk’s spectacular imagination. Earlier this year, Tesla’s Chief Designer, Franz von Holzhausen, revealed Musk wanted to push the limits of that vehicle even more.

The new Tesla Roadster will be able to fly: Elon Musk

It seems it could be on the way soon, considering Tesla has teased an “epic” demo for the car, which could come before the end of the year.

Tesla has been working to make the Roadster hover, using SpaceX cold gas thrusters. It will also utilize these for what could be an incredibly fast 1.1-second 0-60 MPH acceleration rate that has been teased countless times.

This project that Musk is teasing with the Cybertruck is likely one that we will not see in our lifetimes. However, this is just one example of the outlandish ideas Musk continues to tease for Tesla in the future.

Continue Reading

News

Tesla Model Y L addresses one huge complaint from many owners

If you have ever used a wireless charger inside a Tesla or almost any vehicle, for that matter, you will notice that your phone will charge slowly, and it will get extremely hot. This is mostly due to the inherent inefficiency of electromagnetic induction, which is the process that wireless chargers use to transfer energy to the phone.

Published

on

The new Tesla Model Y L is officially launching in China at a great price and with all of the awesome features of the original model, but with more space. The vehicle is also addressing one huge complaint that many owners have discussed.

The new Model Y L features a more spacious interior, new front seats with adjustable headrests, captains chairs, and mechanical armrests in the second row, and B Pillar air vents for improved circulation.

Tesla Model Y L officially launched: price, features, and more

However, there are some other features that are flying under the radar, including one that addresses a common complaint of many Tesla owners: wireless charging.

If you have ever used a wireless charger inside a Tesla or almost any vehicle, for that matter, you will notice that your phone will charge slowly, and it will get extremely hot. This is mostly due to the inherent inefficiency of electromagnetic induction, which is the process that wireless chargers use to transfer energy to the phone.

The inefficiency is evident in the heat, as that is the lost energy that should be going to the phone, but does not.

To combat this problem, Tesla has rolled out a new feature with the wireless charging mat in the Model Y L.

Tesla has used small slit air vents in the center of the wireless charger, which separates the two pads, to blow cool air on the phones to prevent overheating:

This will keep the temperature of your phone down and could prevent the dreaded “iPhone too hot” message that deems your device unusable until it reaches a more stable temperature.

Additionally, Tesla has upgraded the driver’s side wireless charger to support 50W charging speeds. The passenger charger remains at 30W.

This is a small but valuable improvement to the wireless charging apparatus could be a game changer, as there have been so many complaints about this feature in other Tesla vehicles.

Continue Reading

News

Tesla Model Y Performance zips around Nurburgring with new features

With the performance, there are some improvements to interior aesthetics, but the goal with this particular trim of Tesla vehicles is to improve performance and aerodynamics, bringing a truly first-class experience to one of the best and fastest vehicles on the road.

Published

on

Credit: Wilco Blok on Instagram

The long-awaited Tesla Model Y Performance has been spotted zipping around the famed Nurburgring in Germany, a popular location for new vehicles to test their limits ahead of public release.

Earlier this year, Tesla executives Franz von Holzhausen and Lars Moravy both indicated that the updated and upgraded Model Y Performance would be on its way by the end of 2025, and it appears that time is coming close.

New images captured by Wilco Blok and Teslaplaidtokde on X show the Model Y Performance wrapped in camouflage, sporting a handful of new features as the lightning-fast version of the world’s best-selling vehicle prepares for a launch in various markets across the world:

New Features

According to Blok and Teslaplaidtokde, the new Model Y Performance will feature a variety of new improvements compared to the past version.

This is something that was expected, as the launch of the new Model Y over the past year has shown various changes that made a great vehicle even better.

With the performance, there are some improvements to interior aesthetics, but the goal with this particular trim of Tesla vehicles is to improve performance and aerodynamics, bringing a truly first-class experience to one of the best and fastest vehicles on the road.

 

View this post on Instagram

 

A post shared by ᴡɪʟᴄᴏ ʙʟᴏᴋ (@wilcoblok)

Here’s what was mentioned as changes so far that have been seen on this test mule at Nurburgring:

  • New 21″ wheels
  • All black headliner, a big change that was included in the Model Y L, the first time a Model Y has had that option
  • Updated brakes
  • Bucket seats that appear to be similar to the new Model Y L in China
  • New Carbon Fiber Spoiler
  • Performance Badging
  • Changes to both the front and rear bumper
  • Suspension with Adaptive Dampers

 

View this post on Instagram

 

A post shared by ᴡɪʟᴄᴏ ʙʟᴏᴋ (@wilcoblok)

Expected Performance Metrics

These are not official figures, but this is what is expected based on what has been seen at the Nurburgring:

  • 510 horsepower
  • 0-60 MPH in 3.2-3.4 seconds
  • 280-290 miles of range
  • Anticipating the release of a new Track Mode

The previous iteration of the Model Y Performance featured 503 horsepower and a 0-60 MPH of 3.5 seconds. It also had a top speed of 155, which we believe will be improved with the next version of the Y Performance.

Here is some footage of the Model Y Performance running around the Nurburgring ahead of its release:

Tesla has not yet listed any date or timeframe for the Performance variant to be released. However, it is anticipated to be released by the end of 2025.

Continue Reading

Trending