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How Tesla’s Semi-truck could disrupt the commercial trucking industry

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Tesla is already taking the world by storm with its fleet of consumer electric cars and the company’s push toward fully autonomous self-driving technology. Now, the Silicon Valley-based car maker and technology company has set its sights on the trucking industry, with the introduction of a fully electric semi-truck on the horizon. What will this mean to the trucking industry if Tesla succeeds?

Electric Semi-Trucks

With the official unveiling set for Oct. 26, Tesla fans and industry experts are speculating about the kind of impact its electric semi-truck could have on the commercial trucking industry as a whole.

The idea behind the Tesla Semi, which Elon Musk has affectionately called a “beast”, is to make it less expensive to operate than its gas and diesel counterparts on account of reduced maintenance, fuel, and insurance costs. This could result in operational cost reductions of 70% over existing trucks on the market, according to Adam Jonas of Morgan Stanley.

Tesla has also gathered billion of miles of driving data from the Autopilot hardware that’s equipped on its latest Model S and Model X vehicles. Using this vast dataset, Tesla aims to create a detailed 3D map of the world that will increasingly become more detailed as fleet data is collected. This dataset allows Tesla’s Vision and artificial intelligence team to train complex algorithms for its Full Self-Driving technology, which will one day allow Tesla’s fleet of consumer vehicles and its upcoming semi-truck to recognize traffic indicators, identify pedestrians and, overall, operate on near-parity with human decision making, before exceeding it.

ASLO SEE: Tesla Autopilot and artificial intelligence: The unfair advantage

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Being able to offer this level of automation will be transformative for entire industries, including the commercial trucking segment. Companies that have traditionally built their shipping and logistics models based on human capabilities will be able to better manage their manpower costs, while increasing efficiency at safer levels across the organization through Tesla’s automation. Combined with the fact that a Tesla Semi will emit no tailpipe emissions, in a world where regulations on emission standards are becoming increasingly more strict and manufacturers are pushing to transition toward all-electric fleets, and the industry impact of Tesla’s semi-truck becomes even more clear.

Tesla’s Semi-truck spied ahead of its October 26, 2017 official unveiling event.

Execution

We’re still waiting for exact specifications for Tesla’s Semi like range and hauling capacity, but early reports by Reuters suggests that the electric truck will have a range between 200 and 300 miles. The relatively short range by long-haul trucking standards means that Tesla will likely target regional hauling. Any further than that would require a massive a battery that would be cost prohibitive for most companies looking to incorporate Tesla into its expense model.

Electric trucks might sound like a great innovation, but they aren’t without perils given current technology. First, electric trucks are going to require a new class of technicians to keep them primed and operating efficiently. Yes, Tesla cars are known to operate hundreds of thousands of miles without much trouble, but there’s no way to project how the wear and tear of the long haul will affect these new electric trucks.

Production will be the other big question. Tesla CEO Elon Musk is known to have an optimistic outlook when it comes to delivering his vision to the masses. But keeping to deadlines couldn’t be more important to a consumer and commercial goods industry that’s largely dependent on having a smooth running supply chain. Companies that commit to augmenting its business with a Tesla Semi or looking to transition in full to an all-electric fleet of trucks will certainly have less tolerance for delays than the general Model S, Model X, and  Model 3 consumer market. This is especially the case for publicly traded companies.

Tune in on Teslarati as we bring you coverage on all Tesla Semi developments. And be sure to follow us @Teslarati or like us on Facebook to see live behind the scenes coverage from the Tesla Semi event on October 26.

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Investor's Corner

Shareholder group urges Nasdaq probe into Elon Musk’s Tesla 2025 CEO Interim Award

The SOC Investment Group represents pension funds tied to more than two million union members, many of whom hold shares in TSLA.

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Credit: xAI/X

An investment group is urging Nasdaq to investigate Tesla (NASDAQ:TSLA) over its recent $29 billion equity award for CEO Elon Musk. 

The SOC Investment Group, which represents pension funds tied to more than two million union members—many of whom hold shares in TSLA—sent a letter to the exchange citing “serious concerns” that the package sidestepped shareholder approval and violated compensation rules.

Concerns over Tesla’s 2025 CEO Interim Award

In its August 19 letter to Nasdaq enforcement chief Erik Wittman, SOC alleged that Tesla’s board improperly granted Musk a “2025 CEO Interim Award” under the company’s 2019 Equity Incentive Plan. That plan, the group noted, explicitly excluded Musk when it was approved by shareholders. SOC argued that the new equity grant effectively expanded the plan to cover Musk, a material change that should have required a shareholder vote under Nasdaq rules.

The $29 billion package was designed to replace Musk’s overturned $56 billion award from 2018, which the Delaware Chancery Court struck down, prompting Tesla to file an appeal to the Delaware Supreme Court. The interim award contains restrictions: Musk must remain in a leadership role until August 2027, and vested shares cannot be sold until 2030, as per a Yahoo Finance report.

Even so, critics such as SOC have argued that the plan does not have of performance targets, calling it a “fog-the-mirror” award. This means that “If you’re around and have enough breath left in you to fog the mirror, you get them,” stated Brian Dunn, the director of the Institute for Comprehension Studies at Cornell University.

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SOC’s Tesla concerns beyond Elon Musk

SOC’s concerns extend beyond the mechanics of Musk’s pay. The group has long questioned the independence of Tesla’s board, opposing the reelection of directors such as Kimbal Musk and James Murdoch. It has also urged regulators to review Tesla’s governance practices, including past proposals to shrink the board. 

SOC has also joined initiatives calling for Tesla to adopt comprehensive labor rights policies, including noninterference with worker organizing and compliance with global labor standards. The investment group has also been involved in webinars and resolutions highlighting the risks related to Tesla’s approach to unions, as well as labor issues across several countries.

Tesla has not yet publicly responded to SOC’s latest letter, nor to requests for comment.

The SOC’s letter can be viewed below.

Nasdaq+Letter Tsla Socig Final by Simon Alvarez

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Investor's Corner

Tesla investors may be in for a big surprise

All signs point toward a strong quarter for Tesla in terms of deliveries. Investors could be in for a surprise.

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(Credit: Tesla)

Tesla investors have plenty of things to be ecstatic about, considering the company’s confidence in autonomy, AI, robotics, cars, and energy. However, many of them may be in for a big surprise as the end of the $7,500 EV tax credit nears. On September 30, it will be gone for good.

This has put some skepticism in the minds of some investors: the lack of a $7,500 discount for buying a clean energy vehicle may deter many people from affording Tesla’s industry-leading EVs.

Tesla warns consumers of huge, time-sensitive change coming soon

The focus on quarterly deliveries, while potentially waning in terms of importance to the future, is still a big indicator of demand, at least as of now. Of course, there are other factors, most of them economic.

The big push to make the most of the final quarter of the EV tax credit is evident, as Tesla is reminding consumers on social media platforms and through email communications that the $7,500 discount will not be here forever. It will be gone sooner rather than later.

It appears the push to maximize sales this quarter before having to assess how much they will be impacted by the tax credit’s removal is working.

Delivery Wait Time Increases

Wait times for Tesla vehicles are increasing due to what appears to be increased demand for the company’s vehicles. Recently, Model Y delivery wait times were increased from 1-3 weeks to 4-6 weeks.

This puts extra pressure on consumers to pull the trigger on an order, as delivery must be completed by the cutoff date of September 30.

Delivery wait times may have gone up due to an increase in demand as consumers push to make a purchase before losing that $7,500 discount.

More People are Ordering

A post on X by notable Tesla influencer Sawyer Merritt anecdotally shows he has been receiving more DMs than normal from people stating that they’re ordering vehicles before the end of the tax credit:

It’s not necessarily a confirmation of more orders, but it could be an indication that things are certainly looking that way.

Why Investors Could Be Surprised

Tesla investors could see some positive movement in stock price following the release of the Q3 delivery report, especially if all signs point to increased demand this quarter.

We reported previously that this could end up being a very strong rebounding quarter for Tesla, with so many people taking advantage of the tax credit.

Whether the delivery figures will be higher than normal remains to be seen. But all indications seem to point to Q3 being a very strong quarter for Tesla.

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Tesla bear Guggenheim sees nearly 50% drop off in stock price in new note

Tesla bear Guggenheim does not see any upside in Robotaxi.

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tesla showroom
Credit: Tesla

Tesla bear Guggenheim is still among the biggest non-believers in the company’s overall mission and its devotion to solving self-driving.

In a new note to investors on Thursday, analyst Ronald Jewsikow reiterated his price target of $175, a nearly 50 percent drop off, with a ‘Sell’ rating, all based on skepticism regarding Tesla’s execution of the Robotaxi platform.

A few days ago, Tesla CEO Elon Musk said the company’s Robotaxi platform would open to the public in September, offering driverless rides to anyone in the Austin area within its geofence, which is roughly 90 square miles large.

Tesla CEO Elon Musk confirms Robotaxi is opening to the public: here’s when

However, Jewsikow’s skepticism regarding this timeline has to do with what’s going on inside of the vehicles. The analyst was willing to give props to Robotaxi, saying that Musk’s estimation of a September public launch would be a “key step” in offering the service to a broader population.

Where Jewsikow’s real issue lies is with Tesla’s lack of transparency on the Safety Monitors, and how bulls are willing to overlook their importance.

Much of this bullish mentality comes from the fact that the Monitors are not sitting in the driver’s seat, and they don’t have anything to do with the overall operation of the vehicle.

Musk also said last month that reducing Safety Monitors could come “in a month or two.”

Instead, they’re just there to make sure everything runs smoothly.

Jewsikow said:

“While safety drivers will remain, and no timeline has been provided for their removal, bulls have been willing to overlook the optics of safety drivers in TSLA vehicles, and we see no reason why that would change now.”

He also commented on Musk’s recent indication that Tesla was working on a 10x parameter count that could help make Full Self-Driving even more accurate. It could be one of the pieces to Tesla solving autonomy.

Jewsikow added:

“Perhaps most importantly for investors bullish on TSLA for the fleet of potential FSD-enabled vehicles today, the 10x higher parameter count will be able to run on the current generation of FSD hardware and inference compute.”

Elon Musk teases crazy new Tesla FSD model: here’s when it’s coming

Tesla shares are down just about 2 percent today, trading at $332.47.

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