Axa Insurance issued an apology for faking the Tesla battery fire today. A few days ago, the company was on a mission to prove that Tesla batteries can catch on fire and simulated a test on public streets. The test involved a Tesla Model S, pyrotechnics but did not involve the batteries, the main object they were trying to prove would catch on fire.
Today, Axa published an apology letter stating that it regretted that this year’s edition of the crash tests “may have conveyed a bad impression of electromobility or created misunderstandings.”
Axa said that it’s been committed to improving road safety for over 40 years and that its crash tests are part of its prevention work to educate the general public. The company then said that its statistics show that owners of EVs are “ responsible for 50% more collisions causing damage to their own vehicle,” compared with drivers of traditional combustion vehicles.
“They also show that drivers of powerful electric vehicles are more likely to cause damage to their own vehicle or to third-party vehicles. It is to these statistical results that we wanted to draw attention during this year’s crash tests while presenting the dangers that can arise in accidents involving electric cars,” Axa said.
The company said that it realized that these particular tests could have misled the public especially anyone who wasn’t on-site during the tests and who could not attend the testing at is various stages.
“During the simulation of an accident in which an electric car catches fire, we had to take measures to ensure the safety of the public. Thus, the test car had no battery and the fire was started remotely. In addition, the crash test carried out with a model of the Tesla brand did not cause damage to the underbody of the car likely to trigger a battery fire, contrary to what the recorded images might suggest. This test, therefore, did not confirm this accident scenario. We should have explicitly mentioned this fact in the communication following the test, in particular in the press release and in the images provided.”
“In retrospect, this test intended to illustrate a supposed risk should have been designed differently. We made it clear in our press release that, according to statistics from AXA Switzerland, electric cars are no more prone to fire than conventional combustion vehicles. Nevertheless, we must recognize that the published images give a different impression when taken out of context.”
“We regret any misunderstandings caused and apologize. We will re-analyze this year’s crash tests in detail, learn from them and use them to strengthen our commitment to road safety in the future.”
My 2.5¢
It’s good that Axa is taking ownership, here, but I find it strange they are only doing so after being called out by various media outlets for faking the battery fire. My questions still remain unanswered, however.
How is it legal for any company to openly test a vehicle in this manner on public roads? If they were worried about safety, they shouldn’t be testing and setting cars on fire in places where innocent people could get hurt. Did they have a permit or some type of agency approval for testing? Perhaps they do things differently in Europe. I’m not an expert at crash tests. I would assume that the NHTSA would have its own testing facility that is away from the public. Perhaps I’m wrong.
If they want to do these tests the right way then they need to find a safe location that doesn’t give the public access and test the EVs there–with the batteries in the vehicle.
Note: Johnna is a Tesla shareholder and supports its mission.
Your feedback is important. If you have any comments, or concerns, or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter @JohnnaCrider1
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
