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Ladies in the House, Model X or BMW i3? 

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A Model X appears at the CES show in Las Vegas, it seems to have a shallower angle for the front hood and window compared to other versions of the SUV/Crossover. (Source: USA Today/Twitter)

A Model X appears at the CES show in Las Vegas.  (Source: USA Today/Twitter)

A lot has been made in the media of Tesla’s Model X being targeted towards women and how vehicle is a “SUV meets minivan.” I wrote back in 2012, “Targeting Mom, Tesla’s Model X,”  and thought “the Tesla Model X SUV should be the model that pushes this car company to profitability and unthought levels of success if they know how to build these cars on any scale.”

Well, I’m close on the success one, not so much on the profitability. Company profitability is not on the horizon until 2020 and  “unthought levels of success” could be under threat if Tesla does not deliver the Model X by mid-summer.

As Dana Hull of the San Jose Mercury News pointed out recently, Tesla describes the Model X on its web site as being an automobile “built around the driver — and six of her friends.”

>> NEW! Model X Being Tested in Northern California. 

It was reported in Hull’s piece that “Tesla invited a dozen Palo Alto-area women, last year, to its headquarters for a freewheeling, three-hour focus group led by Franz von Holzhausen, Tesla’s chief designer. Also, several of the designers who worked on the Model X are women, including Nancy Holman, Susanne Neuhauser and Kimberly Marte.”

If history is any indicator, Tesla will devote most of its immediate resources to getting the Model X roll out right and Musk has promised a steeper production ramp for the model due to thousands of reservation holders.

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Delays aren’t good for Tesla (and Model III development), however it may be a boon for a diminutive car called the i3 from BMW and provide another choice for the female car consumers in the all-electric car market in 2015.

This Sunday, BMW is hitting the Super Bowl airwaves with an i3 television commercial featuring Bryant Gumbel and Katie Couric, paired up like they were back in 1994 on the Today show (The Super Bowl Commercial is at the bottom of this post).

To me, the Super Bowl ad targets the 40 to 65 age range and not just women. The commercial is light and fun, and tells a story about how new technologies can be quite mysterious at first.

The i3’s funky design is connecting with car consumers, averaging more than 1,000 sold units in four of the last five months in 2014. The i3 is a compact car but does have decent cargo room and some crossover features, such as a fold-down back seat.

Some years ago, VW sold a unique car called the Beetle and, in 1968, it sold 423,008 vehicles in the United States. When the Beetle was reintroduced in the late 1990s, it was a bit of style statement for the female demographic.

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Is there a back door green statement going to females with the i3? Maybe BMW is positioning the i3 with suburban Moms and will really push the X5 edrive hybrid plug-in next year. In the end, BMW is putting forth effective marketing (which is great to see as an enthusiast) for this car in many different television and online channels.

So, let’s hope the Tesla conference call goes smooth in February and the Model X is still on target for mid-Summer.

 

"Grant Gerke wears his Model S on his sleeve and has been writing about Tesla for the last five years on numerous media sites. He has a bias towards plug-in vehicles and also writes about manufacturing software for Automation World magazine in Chicago. Find him at Teslarati

Lifestyle

EV fans urge Tesla to acquire Unplugged Performance for edge in fleet and security industry

Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles.

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Credit: Unplugged Performance

A growing number of Tesla enthusiasts and longtime community voices are calling on the electric vehicle maker to acquire Unplugged Performance, a California-based aftermarket company best known for tuning Tesla vehicles and developing specialized government fleet solutions under its UP.FIT division.

The idea was once considered a niche proposal among EV fans, but it is now gaining serious attention not just as a performance play but as a strategic move to deepen Tesla’s roots in the fleet and security industry. 

A strategic fit

Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles, from track-optimized components to visual and aerodynamic upgrades. But in recent years, its UP.FIT division has pivoted toward a more functional future by outfitting Tesla vehicles like Model Ys for police, military, and government use.

That work has sparked growing calls for closer collaboration with Tesla, especially as the EV maker increasingly leans into autonomy, AI, and fleet services as core components of its next chapter.

“I posted this four years ago, but I think it’s more true now than ever,” wrote Whole Mars Catalog, a well-known Tesla investor and FSD Beta tester, on X. “Tesla should buy Unplugged. But not just as a Performance division. What they are doing with UP.FIT unlocks large government and commercial fleet purchases that can improve utilization.”

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Tesla fans such as shareholder Sawyer Merritt echoed the sentiment, calling Unplugged a “great fit within Tesla.” adding, “They are literally located directly next to Tesla’s design studio in Hawthorne.”

Enabling the next wave

Supporters of the idea noted that integrating Unplugged into Tesla’s corporate structure could help accelerate the adoption of autonomous technologies in government sectors. With UP.FIT patrol cars already in use across some U.S. police departments, Tesla fans envisioned a future where self-driving Teslas could potentially revolutionize law enforcement, search-and-rescue, and public service logistics.

“Just imagine how autonomous patrol cars could transform policing and bring us into a safer future,” the veteran FSD tester wrote.

The benefits could also extend to Tesla’s existing consumer base. “They also have some incredible products in the works that I think will appeal to many ordinary Tesla drivers — not just those looking for performance or mods. Stuff that’s so good it should have come straight from the design studio next door,” Whole Mars Catalog noted.

Unplugged Performance, founded in 2013, shares not just a product vision with Tesla, but also geography. Its Hawthorne headquarters sits directly adjacent to Tesla’s design studio, and the two companies have maintained a close working relationship over the years. The aftermarket firm has long positioned itself as a “mission-aligned” partner to Tesla.

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In response to the recent calls for acquisition, Unplugged Performance acknowledged the support from the community. “Our very existence is to support the Tesla mission with @UpfitTesla and @UnpluggedTesla,” Unplugged CEO Ben Schaffer posted on X. “We love working with Tesla and are grateful for the community’s support since 2013!”

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Elon Musk

X account with 184 followers inadvertently saves US space program amid Musk-Trump row

Needless to say, the X user has far more than 184 followers today after his level-headed feat.

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Joel Kowsky, Public domain, via Wikimedia Commons

An X user with 184 followers has become the unlikely hero of the United States’ space program by effectively de-escalating a row between SpaceX CEO Elon Musk and President Donald Trump on social media.

Needless to say, the X user has far more than 184 followers today after his level-headed feat.

A Near Fall

During Elon Musk and Donald Trump’s fallout last week, the U.S. President stated in a post on Truth Social that a good way for the United States government to save money would be to terminate subsidies and contracts from the CEO’s companies. Musk responded to Trump’s post by stating that SpaceX will start decommissioning its Dragon spacecraft immediately. 

Musk’s comment was received with shock among the space community, partly because the U.S. space program is currently reliant on SpaceX to send supplies and astronauts to the International Space Station (ISS). Without Dragon, the United States will likely have to utilize Russia’s Soyuz for the same services—at a significantly higher price.

X User to the Rescue

It was evident among X users that Musk’s comments about Dragon being decommissioned were posted while emotions were high. It was then no surprise that an X account with 184 followers, @Fab25june, commented on Musk’s post, urging the CEO to rethink his decision. “This is a shame this back and forth. You are both better than this. Cool off and take a step back for a couple days,” the X user wrote in a reply.

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Much to the social media platform’s surprise, Musk responded to the user. Even more surprising, the CEO stated that SpaceX would not be decommissioning Dragon after all. “Good advice. Ok, we won’t decommission Dragon,” Musk wrote in a post on X.

Not Planned, But Welcomed

The X user’s comment and Musk’s response were received extremely well by social media users, many of whom noted that @Fab25june’s X comment effectively saved the U.S. space program. In a follow-up comment, the X user, who has over 9,100 followers as of writing, stated that he did not really plan on being a mediator between Musk and Trump. 

“Elon Musk replied to me. Somehow, I became the accidental peace broker between two billionaires. I didn’t plan this. I was just being me. Two great minds can do wonders. Sometimes, all it takes is a breather. Grateful for every like, DM, and new follow. Life’s weird. The internet’s weirder. Let’s ride. (Manifesting peace… and maybe a Model Y.)” the X user wrote.

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Lifestyle

Tesla Cybertruck takes a bump from epic failing Dodge Charger

The Cybertruck seemed unharmed by the charging Charger.

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Credit: Hammer_of_something/Reddit

There comes a time in a driver’s life when one is faced with one’s limitations. For the driver of a Dodge Charger, this time came when he lost control and crashed into a Tesla Cybertruck–an absolute epic fail. 

A video of the rather unfortunate incident was shared on the r/TeslaLounge subreddit.

Charging Charger Fails

As could be seen in the video, which was posted on the subreddit by Model Y owner u/Hammer_of_something, a group of teens in a Dodge Charger decided to do some burnouts at a Tesla Supercharger. Unfortunately, the driver of the Charger failed in his burnout or donut attempt, resulting in the mopar sedan going over a curb and bumping a charging Cybertruck.

Ironically, the Dodge Charger seemed to have been parked at a Supercharger stall before its driver decided to perform the failed stunt. This suggests that the vehicle was likely ICE-ing a charging stall before it had its epic fail moment. Amusingly enough, the subreddit member noted that the Cybertruck did not seem like it took any damage at all despite its bump. The Charger, however, seemed like it ran into some trouble after crashing into the truck.

Alleged Aftermath

As per the the r/TeslaLounge subreddit member, the Cybertruck owner came rushing out to his vehicle after the Dodge Charger crashed into it. The Model Y owner then sent over the full video of the incident, which clearly showed the Charger attempting a burnout, failing, and bumping into the Cybertruck. The Cybertruck owner likely appreciated the video, in part because it showed the driver of the Dodge Charger absolutely freaking out after the incident.

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The Cybertruck is not an impregnable vehicle, but it can take bumps pretty well thanks to its thick stainless steel body. Based on this video, it appears that the Cybertruck can even take bumps from a charging Charger, all while chilling and charging at a Supercharger. As for the teens in the Dodge, they likely had to provide a long explanation to authorities after the incident, since the cops were called to the location.

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