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Lucid CEO and former Model S designer throws shade at Tesla fans, likens group to ‘old petrol fanboys’

Credit: Vimeo | Lucid Motors

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When Peter Rawlinson left Tesla in 2012 just before the Model S launched, he probably did not think that his former employer would one day end up becoming the leading force in the electric vehicle industry.

Now the CEO and CTO of Lucid Motors, Rawlinson is gunning for Tesla’s title as the supreme EV maker. He believes the company’s first sedan, called the “Air,” has all the potential to help Lucid overtake Tesla, effectively silencing the “fanboys,” a group of enthusiasts who are widely supportive of the electric car maker and its CEO, Elon Musk.

Peter Rawlinson spent his illustrious automotive sector career at Jaguar and Lotus before joining Tesla in 2008. He left Elon Musk’s Model S engineering team in 2012 and joined Atieva, now Lucid Motors, in 2013 as the Chief Technology Officer. He still holds that title, but another accompanies it as of April 2019: Chief Executive Officer.

In a recent interview with MotortrendRawlinson talked about his company’s technology that he believes will pass Tesla, the “fanboys” of Elon Musk’s company, and why the success of the Model S is, at least in part, because of him.

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A pre-facelift Tesla Model S. (Credit: Tesla)

Lucid unveiled the Air in December 2016. Lucid and Rawlinson both claim the vehicle will be capable of 1,000 horsepower and 400 miles of range per charge. While a prototype of the Air managed to prove its range is for real, the horsepower claim is still untested, and Rawlinson knows the doubters still exist. “When I claimed that we would have a 1,000-hp car, or have over 400 miles of EPA five-cycle range, nobody believed it,” he said to MotorTrend’s Kim Reynolds.

His claims do not stop there, however. Rawlinson says the Air will be better than the Model S in every way possible as it equips a power unit capable of more power density than Tesla’s most powerful vehicles. “We’ve got 16.7 kW-per-liter [power density] in our power unit. No one has done that. Tesla hasn’t done that,” he said.

Rawlinson certainly seems like he is motivated by those who speak about Lucid in a bad light, and it is all too familiar for him. “Now I’m having a sense of déjà vu, with history repeating itself,” he says. “Lucid is being put down by Tesla fans. Those old petrol fanboys are the current Tesla fanboys. Very similar rhetoric.”

However, Rawlinson’s rhetoric about his former employer isn’t squeaky clean, either. In 2019, he stated Tesla is not a real luxury brand. “You only have to get inside a Tesla to recognize it’s not really a luxury car. It’s a premium car but not true luxury,” he said.

The Lucid Air. (Credit: Lucid Motors)

Perhaps this is why Tesla “fanboys” have been critical of Rawlinson’s new project. Tesla CEO Elon Musk has always said that its competitors are never going to be companies with the same sustainable mission. The companies that are looking to advance petrol-based technology are the real enemy. While there are Tesla fans who are competitive, many are embracing the transition to electrification as a positive thing. Perhaps it is not about the cars at all, but what Rawlinson has said about Tesla in the past.

Additionally, during the interview, Rawlinson says his influence is the reason for the Model S’ success in the electric industry. “Model S was actually styled before I joined Tesla. My task was to retrospectively fit all the bits into it. It was a pretty interesting intellectual puzzle to design a car from the inside out,” he says.

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Later in the interview, Rawlinson goes on to say that his thirst for perfection was the reason the Model S became such a successful vehicle. His constant nit-picks and desire to do better drove Tesla’s first sedan to become the pioneer of electric transportation. “But everybody on the Model S team knows I was all over every detail and drove everybody crazy trying to create a car that had to be better and better in every way,” he said.

Rawlinson’s project with Lucid was to be unveiled at the New York International Auto Show last week, but the COVID-19 pandemic effectively shut down all large gatherings. However, the vehicle is scheduled to begin production in late 2020 after its new facility in Casa Grande, Arizona, is complete. Whether the car will live up to its lofty expectations remains to be seen. Still, Rawlinson’s development of the Model S shows he is capable of breaking barriers, and the Air could be the electric industry’s next big thing.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla uses Model S and X ‘sentimental’ value to enforce massive pricing move

By slashing production and creating immediate scarcity, the company has transformed these remaining vehicles into limited-edition relics. The price hike is not driven by rising material costs or new features.

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Credit: Tesla

Tesla is using the “sentimental” value that CEO Elon Musk talked about with the Model S and Model X to enforce one of the most massive pricing moves it has ever applied as it begins to phase out the flagship vehicles.

Tesla quietly executed one of its most calculated pricing plays yet. After officially ending production of the Model S and Model X, the company raised prices on every remaining new and demo unit by roughly $15,000.

The refreshed starting prices now sit at:

  • $109,990 for the Model S AWD
  • $124,900 for the Model S Plaid
  • $114,900 for the Model X AWD
  • $129,900 for the Model X Plaid

Every vehicle comes fully loaded with the Luxe Package, Full Self-Driving Supervised, four years of premium connectivity and service, and lifetime free Supercharging. What looks like a simple inventory adjustment is, in reality, a masterclass in monetizing nostalgia.

These are not ordinary cars. For many owners, the Model S and Model X represent the purest expression of Tesla’s original promise—the sleek, over-engineered flagships that proved electric vehicles could be faster, quieter, and more desirable than their gasoline counterparts.

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Tesla removes Model S and X custom orders as sunset officially begins

They are the vehicles that carried Elon Musk’s vision from Silicon Valley startup to global automaker.

The final units rolling off the line carry an emotional weight that numbers alone cannot capture. Buyers are not simply purchasing transportation; they are acquiring a piece of Tesla history, the last examples of the very models that defined the brand’s first decade.

Tesla, with this move, understands this sentiment deeply.

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By slashing production and creating immediate scarcity, the company has transformed these remaining vehicles into limited-edition relics. The price hike is not driven by rising material costs or new features.

It is driven by the knowledge that a certain segment of buyers, loyalists, collectors, and enthusiasts, will pay a premium precisely because these cars are about to disappear. The strategy converts emotional attachment into margin.

Where other automakers might discount outgoing models to clear lots, Tesla is betting that sentiment is worth more than volume.

The move also quietly rewards existing owners. Scarcity instantly boosts resale values for the hundreds of thousands of Model S and X already on the road, reinforcing brand loyalty among the very people who helped build Tesla’s reputation.

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In the end, Tesla’s pricing decision reveals a sophisticated understanding of its audience. As the company pivots toward next-generation platforms, it has found a way to extract one final, lucrative chapter from its heritage.

For buyers willing to pay the new prices, the premium is not just for the car; it is for the feeling of owning the last true originals. Tesla has turned sentiment into strategy, and in the process, reminded everyone that even in the EV era, emotion remains a powerful line on the balance sheet.

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Tesla broadens most-wanted Model Y to eight new markets

This rollout targets Asia’s booming EV adoption, driven by family buyers seeking practicality without sacrificing performance or luxury. It positions Tesla against rising local competitors offering affordable three-row options.

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Credit: Tesla China

Tesla has broadened the availability of the most-wanted Model Y trim to eight new Asian markets, expanding the footprint of what is one of the most highly requested vehicle configurations in the U.S.

Tesla has officially launched ordering for the Model Y L, its long-wheelbase six-seater electric SUV, across eight key Asian territories: Japan, South Korea, Hong Kong, Macau, Singapore, Thailand, Malaysia, and the Philippines.

The announcement signals a major expansion for the family-oriented variant first introduced in China in August 2025. In Thailand, Malaysia, and the Philippines, the vehicle had already been previewed at several motor shows, so fans in the area were familiar with the Model Y L and its distinct differences to the standard-sized trims.

Local pricing reflects taxes, incentives, and import duties. Malaysia estimates RM260,000 with Q2 2026 deliveries; Singapore lists S$248,999 (including COE); Macau prices at 398,750 patacas. Similar competitive positioning is expected in Japan, South Korea, Hong Kong, Thailand, and the Philippines, where the Model Y L undercuts many traditional three-row SUVs while offering full EV benefits.

This rollout targets Asia’s booming EV adoption, driven by family buyers seeking practicality without sacrificing performance or luxury. It positions Tesla against rising local competitors offering affordable three-row options.

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Notably, the Model Y L remains unavailable in the U.S. market, where demand for a stretched Model Y has been high. Although CEO Elon Musk said that something “way cooler than a minivan” is on the way in the U.S., the dimensions of the Model Y L simply fit the needs of many American families.

Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’

The Model Y L stands out with its stretched dimensions: 4,976 mm long and a 3,040 mm wheelbase—179 mm and 150 mm longer, respectively, than the standard Model Y. Height increases slightly to 1,668 mm, creating a true three-row, 2+2+2 layout with individual captain’s chairs in the second row for easier third-row access.

Maximum cargo capacity reaches 2,539 liters with seats folded, making it ideal for growing families or those needing versatile space in dense urban environments. But it’s not just a grocery-getter or a kid-hauler: The performance matches Tesla’s reputation.

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Dual-motor all-wheel drive delivers 0-100 km/h acceleration in about 5.0 seconds (or 4.5 seconds in some market specs), with a top speed of 201 km/h. The vehicle boasts a WLTP-rated range of up to 681 km, supported by an approximately 88-97 kWh battery pack (market-dependent) and 250 kW DC fast charging.

With deliveries slated for Q2 2026 and strong early interest mirroring China’s rapid pre-orders, the Model Y L could become a bestseller in these dynamic markets. Tesla’s targeted expansion essentially generalizes its commitment to tailoring vehicles to regional needs while advancing sustainable mobility across Asia.

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Tesla hit by Iranian missile debris in Israel

A Tesla in Israel absorbed a direct hit from missile debris, and the glassroof held.

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Tesla Model Y glass roof shattered from a piece of falling Iranian missile debris

On March 30, 2026, Lara Shusterman was in Netanya, Israel when Iranian ballistic missiles triggered air raid sirens across the city. While she remained in safety, her 2024 Tesla Model Y did not escape untouched. A heavy piece of missile debris struck the car’s massive glass roof, leaving a deep crater but without shattering. In a Facebook post to the Tesla Israel community the following morning, Shusterman described what happened: “The glass did not shatter into dangerous shards. She stopped the damage and pushed the metal part to the ground.” She closed by thanking Elon Musk and the Tesla team for building what she called “security and a sense of trust even in extreme situations.”

Netanya is a coastal city in central Israel, roughly 18 miles north of Tel Aviv and has been among the areas most frequently struck during Iran’s ongoing missile campaign, following coordinated U.S. and Israeli strikes on Iranian military infrastructure. Falling shrapnel from intercepted missiles is a common occurrence.

Source: Tesla Israel Facebook Group

The incident is a testament to Tesla’s structural engineering. Tesla’s glass roof is designed to support over four times the vehicle’s own weight. That strength has shown up in real-world accidents too. In 2021, a Model Y in California was struck by a falling tree during a storm, with the glass roof holding firm and the cabin remaining intact. In another widely reported incident, a Tesla Model Y plunged 250 feet off the cliff at Devil’s Slide in California in January 2023, with all four occupants, including two young children, surviving.

Disturbing details about Tesla’s 250-foot cliff drop emerge amid initial investigation

Tesla officially launched sales in Israel in early 2021 and captured over 60 percent of Israel’s EV market in the first year. The brand’s foothold in Israel remains significant. Tens of thousands of Teslas are now on Israeli roads, making incidents like Shusterman’s easy to corroborate. On the same week her Model Y took the hit, the U.S. Space Force awarded SpaceX a $178.5 million contract to launch missile tracking satellites, a separate but fitting reminder of how intertwined the Musk ecosystem has become with the realities of modern conflict.

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