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Lucid CEO and former Model S designer throws shade at Tesla fans, likens group to ‘old petrol fanboys’
When Peter Rawlinson left Tesla in 2012 just before the Model S launched, he probably did not think that his former employer would one day end up becoming the leading force in the electric vehicle industry.
Now the CEO and CTO of Lucid Motors, Rawlinson is gunning for Tesla’s title as the supreme EV maker. He believes the company’s first sedan, called the “Air,” has all the potential to help Lucid overtake Tesla, effectively silencing the “fanboys,” a group of enthusiasts who are widely supportive of the electric car maker and its CEO, Elon Musk.
Peter Rawlinson spent his illustrious automotive sector career at Jaguar and Lotus before joining Tesla in 2008. He left Elon Musk’s Model S engineering team in 2012 and joined Atieva, now Lucid Motors, in 2013 as the Chief Technology Officer. He still holds that title, but another accompanies it as of April 2019: Chief Executive Officer.
In a recent interview with Motortrend, Rawlinson talked about his company’s technology that he believes will pass Tesla, the “fanboys” of Elon Musk’s company, and why the success of the Model S is, at least in part, because of him.
Lucid unveiled the Air in December 2016. Lucid and Rawlinson both claim the vehicle will be capable of 1,000 horsepower and 400 miles of range per charge. While a prototype of the Air managed to prove its range is for real, the horsepower claim is still untested, and Rawlinson knows the doubters still exist. “When I claimed that we would have a 1,000-hp car, or have over 400 miles of EPA five-cycle range, nobody believed it,” he said to MotorTrend’s Kim Reynolds.
His claims do not stop there, however. Rawlinson says the Air will be better than the Model S in every way possible as it equips a power unit capable of more power density than Tesla’s most powerful vehicles. “We’ve got 16.7 kW-per-liter [power density] in our power unit. No one has done that. Tesla hasn’t done that,” he said.
Rawlinson certainly seems like he is motivated by those who speak about Lucid in a bad light, and it is all too familiar for him. “Now I’m having a sense of déjà vu, with history repeating itself,” he says. “Lucid is being put down by Tesla fans. Those old petrol fanboys are the current Tesla fanboys. Very similar rhetoric.”
However, Rawlinson’s rhetoric about his former employer isn’t squeaky clean, either. In 2019, he stated Tesla is not a real luxury brand. “You only have to get inside a Tesla to recognize it’s not really a luxury car. It’s a premium car but not true luxury,” he said.
Perhaps this is why Tesla “fanboys” have been critical of Rawlinson’s new project. Tesla CEO Elon Musk has always said that its competitors are never going to be companies with the same sustainable mission. The companies that are looking to advance petrol-based technology are the real enemy. While there are Tesla fans who are competitive, many are embracing the transition to electrification as a positive thing. Perhaps it is not about the cars at all, but what Rawlinson has said about Tesla in the past.
Additionally, during the interview, Rawlinson says his influence is the reason for the Model S’ success in the electric industry. “Model S was actually styled before I joined Tesla. My task was to retrospectively fit all the bits into it. It was a pretty interesting intellectual puzzle to design a car from the inside out,” he says.
Later in the interview, Rawlinson goes on to say that his thirst for perfection was the reason the Model S became such a successful vehicle. His constant nit-picks and desire to do better drove Tesla’s first sedan to become the pioneer of electric transportation. “But everybody on the Model S team knows I was all over every detail and drove everybody crazy trying to create a car that had to be better and better in every way,” he said.
Rawlinson’s project with Lucid was to be unveiled at the New York International Auto Show last week, but the COVID-19 pandemic effectively shut down all large gatherings. However, the vehicle is scheduled to begin production in late 2020 after its new facility in Casa Grande, Arizona, is complete. Whether the car will live up to its lofty expectations remains to be seen. Still, Rawlinson’s development of the Model S shows he is capable of breaking barriers, and the Air could be the electric industry’s next big thing.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Police sergeant recounts his Neuralink journey with Elon Musk’s brain chip
Tesla Cybercab uses a unique strategy for picking up the right rider
