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Lucid CEO and former Model S designer throws shade at Tesla fans, likens group to ‘old petrol fanboys’
When Peter Rawlinson left Tesla in 2012 just before the Model S launched, he probably did not think that his former employer would one day end up becoming the leading force in the electric vehicle industry.
Now the CEO and CTO of Lucid Motors, Rawlinson is gunning for Tesla’s title as the supreme EV maker. He believes the company’s first sedan, called the “Air,” has all the potential to help Lucid overtake Tesla, effectively silencing the “fanboys,” a group of enthusiasts who are widely supportive of the electric car maker and its CEO, Elon Musk.
Peter Rawlinson spent his illustrious automotive sector career at Jaguar and Lotus before joining Tesla in 2008. He left Elon Musk’s Model S engineering team in 2012 and joined Atieva, now Lucid Motors, in 2013 as the Chief Technology Officer. He still holds that title, but another accompanies it as of April 2019: Chief Executive Officer.
In a recent interview with Motortrend, Rawlinson talked about his company’s technology that he believes will pass Tesla, the “fanboys” of Elon Musk’s company, and why the success of the Model S is, at least in part, because of him.
Lucid unveiled the Air in December 2016. Lucid and Rawlinson both claim the vehicle will be capable of 1,000 horsepower and 400 miles of range per charge. While a prototype of the Air managed to prove its range is for real, the horsepower claim is still untested, and Rawlinson knows the doubters still exist. “When I claimed that we would have a 1,000-hp car, or have over 400 miles of EPA five-cycle range, nobody believed it,” he said to MotorTrend’s Kim Reynolds.
His claims do not stop there, however. Rawlinson says the Air will be better than the Model S in every way possible as it equips a power unit capable of more power density than Tesla’s most powerful vehicles. “We’ve got 16.7 kW-per-liter [power density] in our power unit. No one has done that. Tesla hasn’t done that,” he said.
Rawlinson certainly seems like he is motivated by those who speak about Lucid in a bad light, and it is all too familiar for him. “Now I’m having a sense of déjà vu, with history repeating itself,” he says. “Lucid is being put down by Tesla fans. Those old petrol fanboys are the current Tesla fanboys. Very similar rhetoric.”
However, Rawlinson’s rhetoric about his former employer isn’t squeaky clean, either. In 2019, he stated Tesla is not a real luxury brand. “You only have to get inside a Tesla to recognize it’s not really a luxury car. It’s a premium car but not true luxury,” he said.
Perhaps this is why Tesla “fanboys” have been critical of Rawlinson’s new project. Tesla CEO Elon Musk has always said that its competitors are never going to be companies with the same sustainable mission. The companies that are looking to advance petrol-based technology are the real enemy. While there are Tesla fans who are competitive, many are embracing the transition to electrification as a positive thing. Perhaps it is not about the cars at all, but what Rawlinson has said about Tesla in the past.
Additionally, during the interview, Rawlinson says his influence is the reason for the Model S’ success in the electric industry. “Model S was actually styled before I joined Tesla. My task was to retrospectively fit all the bits into it. It was a pretty interesting intellectual puzzle to design a car from the inside out,” he says.
Later in the interview, Rawlinson goes on to say that his thirst for perfection was the reason the Model S became such a successful vehicle. His constant nit-picks and desire to do better drove Tesla’s first sedan to become the pioneer of electric transportation. “But everybody on the Model S team knows I was all over every detail and drove everybody crazy trying to create a car that had to be better and better in every way,” he said.
Rawlinson’s project with Lucid was to be unveiled at the New York International Auto Show last week, but the COVID-19 pandemic effectively shut down all large gatherings. However, the vehicle is scheduled to begin production in late 2020 after its new facility in Casa Grande, Arizona, is complete. Whether the car will live up to its lofty expectations remains to be seen. Still, Rawlinson’s development of the Model S shows he is capable of breaking barriers, and the Air could be the electric industry’s next big thing.
Tesla benefits from an incentive program in Texas that has become active following the loss of the $7,500 EV tax credit, which was a significant advantage for EV drivers.
In Texas, the State Commission on Environmental Quality has a grant program for light-duty motor vehicles that are either purchased or leased by consumers.
Referred to as the Light-Duty Motor Vehicle Purchase or Lease Incentive Program (LDPLIP), the program opened on October 13 and provides grants for consumers who want to buy new energy vehicles.
Will Tesla thrive without the EV tax credit? Five reasons why they might
The program allows for grants of up to $2,500 for electric or hydrogen fuel cell vehicles.
These are the eligibility criteria:
- Individuals or entities who purchase or lease an eligible vehicle on or after September 1, 2025, and who apply for or acquire title and registration of the vehicle in Texas
- Applicants must have taken possession of the vehicle before applying
- Applicants must commit to operating and registering the vehicle in Texas for at least one year
Additionally, the car must:
- Be included on the TCEQ Eligible Vehicle List
- Be new and must not have been the subject of any prior retail sale or lease
- Have a gross vehicle weight rating of 10,000 pounds or less
They are awarded on a first-come, first-served basis.
The good news is that Tesla’s entire vehicle lineup, as of October 7, qualifies. Here is what the LDPLIP’s list of qualifying vehicles shows for Tesla:
- Tesla Cybertruck AWD
- Tesla Cybertruck Beast
- Tesla Model S AWD
- Tesla Model S Plaid
- Tesla Model X AWD
- Tesla Model X Plaid
- Tesla Model Y Long Range RWD
- Tesla Model Y Long Range AWD
- Tesla Model Y Performance
- Tesla Model 3 Long Range RWD
- Tesla Model 3 Long Range AWD
- Tesla Model 3 Performance
This list was published during the day of October 7, which is coincidentally the same day Tesla launched its Tesla Model 3 ‘Standard’ and Tesla Model Y ‘Standard.’
We reached out to the program to confirm that these vehicles qualify for that grant, and we will update when we hear back.
With the loss of the Federal EV Tax Credit, local programs are still available to help with the cost of an EV. Although electric cars are affordable, there are benefits to choosing one, especially as these grant programs continue to become available.
The full list of vehicles that qualify for the grant is available here.
Tesla has made a last-ditch effort to secure the $56 billion pay package for CEO Elon Musk, which was approved twice by company shareholders, after a Delaware Chancery Court denied the frontman the payday.
Perhaps one of the biggest issues from a standpoint of being fluent in Tesla-related events has been Musk’s pay package.
It was approved by shareholders once in 2018, and required Musk to oversee various growth tranches that would bring investors value. He completed each of the tranches and was entitled to the pay package.
However, the Delaware Chancery Court decided in January 2024 to rescind the pay package, which Musk had earned, based on a suit filed by a shareholder.
Chancellor Kathaleen McCormick ruled that Tesla’s board lacked independence from Musk when the pay package was approved in 2018, and that it should not be granted.
She called it “an unfathomable sum.”
In response to the pay package’s rejection by Chancellor McCormick, Tesla held a second shareholder vote last year, which once again showed investors were willing to support Musk’s payday. It was approved by shareholders, but it was once again denied by the court.
Today, Tesla attorneys argued to the Delaware Supreme Court that the pay package should be restored because of last year’s vote by shareholders.
Jeffrey Wall, an attorney for Tesla, said (via Reuters):
“This was the most informed stockholder vote in Delaware history. Reaffirming that would resolve this case. Shareholders in 2024 knew exactly what they were voting.”
In a response to the decision by the Delaware courts last year, Tesla proposed a new pay package for Musk in September, which would give him a potentially $1 trillion compensation plan. It would require Musk to help Tesla reach several performance-based growth milestones, including achieving an $8.5 trillion market cap.
Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation
Musk is currently worth $483 billion, making him the richest person in the world. If he were to achieve his pay package tranches, granted the new pay package is passed at the Shareholder Meeting in November, he would easily be the first trillionaire.
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Tesla makes big move with its Insurance program
Tesla Insurance launched back in late 2019, and it was massive because it was the first time a company aimed to cover its vehicle owners in-house without the need for third-party companies.
Tesla Insurance is heading to a new state for the first time in years, as the company is aiming to launch its in-house coverage platform in Florida.
Tesla Insurance launched back in late 2019, and it was massive because it was the first time a company aimed to cover its vehicle owners in-house without the need for third-party companies.
Tesla Insurance goes live with claims of lower rates by 20-30%
However, it has struggled to expand and only offers insurance in twelve states currently.
Tesla Insurance is available in:
- Arizona
- California
- Colorado
- Illinois
- Maryland
- Minnesota
- Nevada
- Ohio
- Oregon
- Texas
- Utah
- Virginia
In California, Tesla cannot offer real-time insurance or telematics due to regulatory rules.
The company uses a Safety Score to adjust rates based on driving behaviors. The current version, which is called Safety Score Beta v2.2, tracks Hard Braking, Aggressive Turning, Unsafe Following, Excessive Speeding, Late-Night Driving, Forced Autopilot Engagement, and Unbuckled Driving to determine the rate it should charge.
Tesla is working to expand into new markets and has filed applications to launch the program into new U.S. states. Back in 2022, it filed to offer insurance to Florida drivers, but it did not launch.
However, the company just filed to update its Private Passenger Auto program in Florida, according to the insurance site CoverageR.
It would be the first new state to obtain Tesla Insurance since Utah and Maryland launched over three years ago.
Tesla has its eyes on other states, including Georgia, New Jersey, Oregon, and Virginia.
It has also tried to expand to Europe, as it opened an office specifically for Insurance. It was also hiring for Legal Counsel specializing in Insurance on the continent, but nothing ever expanded to an actual offering of vehicle coverage.
Tesla Insurance is an advantage for owners specifically because the company is familiar with its vehicles, the parts, and the repair processes that are required to get a car back on the road.
This was a big reason some drivers switched from the previous providers to the in-house Insurance Tesla was able to offer.
Tesla benefits from new incentive program that’s active after tax credit loss
Tesla’s pay package saga with Elon Musk enters its final chapter
Tesla makes big move with its Insurance program
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