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Lucid CEO shares take on next-gen EVs: “The electric car of the future only needs 250 miles”
Lucid Motors made it a point to go above and beyond the industry standard when it released the Air, its first vehicle. With a range of over 500 miles, the Air was a strong statement from the EV maker. It entered the electric luxury sedan market late, but its range alone showed that it was a serious contender.
While the Lucid Air is not selling as strongly as its rivals like the Porsche Taycan and the Tesla Model S, the luxury electric vehicle maker is nonetheless optimistic about its potential. Just recently, Lucid and Aston Martin signed a deal that would see the American automaker supply powertrain components to the British sports car company. The Lucid Air also continues to earn accolades, including the 2023 World Car Luxury Car of the Year award.
Amidst these efforts, Lucid CEO Peter Rawlinson highlighted in a conversation with Auto Express UK that Lucid has developed into a group with three pillars. One pillar corresponds to the company’s vehicles like the Lucid Air and the upcoming Gravity SUV; another pillar corresponds to the company’s energy storage business; and the last corresponds to technology licensing transfer supply. It is this third pillar that Rawlinson sees quite a lot of potential, noting that he is hoping that Lucid could become the EV equivalent of Intel.
“We are limited by the number of cars we can make and sell for our technology. I want to have a big impact upon the planet – we’re worried about global warming. I want to get more people into electric cars sooner and it’s important that we use a multiplier effect that other people can be making cars with our technology. There’s a great example in Intel. There’s an Intel inside logo on many computers, and it’d be lovely to see ‘Lucid Inside’ on cars, too,” Rawlinson.
And while Rawlinson noted that Lucid plans to eventually offer vehicles that are cheaper — likely in the $50,000 range and thereby being competitors to the Tesla Model 3 and Model Y — the company is looking to provide innovations for even mainstream cars in the future. In a rather interesting statement, Rawlinson stated that the electric vehicle of the future only really needs 250 miles, and with Lucid’s technology, such a range should be achieved with a fairly small battery pack.
“The biggest impact on the mass market car will be with smaller battery packs. My vision is could we get to six miles per kilowatt-hour? We’re at 4.6 now. Could we get to six miles per kilowatt-hour with a fast-charging infrastructure, with overnight charging? The electric car of the future only needs 250 miles. We don’t need 500-mile cars in the future, 10 years from now.
“If we could get six miles per kilowatt-hour and you only need 150 miles range, that’s a 25 kilowatt-hour pack. That’s a $4,000 pack particularly with a bit of industrializing scale and battery manufacture. That’s what we need to make a $25,000 car and that’s what the environment and the world needs urgently to get masses into electric cars. You need the $25,000 car. Now is Lucid going to make that? No. It’s a horrible thing to be making. But could we be the ‘intel inside’ for that car? The enabler? Absolutely. And that’s where we could get the multiplier effect,” Rawlinson said.
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Tesla China delivery centers look packed as 2025 comes to a close
Needless to say, it appears that Tesla China seems intent on ending 2025 on a strong note.
Tesla’s delivery centers in China seem to be absolutely packed as the final days of 2025 wind down, with photos on social media showing delivery locations being filled wall-to-wall with vehicles waiting for their new owners.
Needless to say, it appears that Tesla China seems intent on ending 2025 on a strong note.
Full delivery center hints at year-end demand surge
A recent image from a Chinese delivery center posted by industry watcher @Tslachan on X revealed rows upon rows of freshly prepared Model Y and Model 3 units, some of which were adorned with red bows and teddy bears. Some customers also seem to be looking over their vehicles with Tesla delivery staff.
The images hint at a strong year-end push to clear inventory and deliver as many vehicles as possible. Interestingly enough, several Model Y L vehicles could be seen in the photos, hinting at the demand for the extended wheelbase-six seat variant of the best-selling all-electric crossover.
Strong demand in China
Consumer demand for the Model Y and Model 3 in China seems to be quite notable. This could be inferred from the estimated delivery dates for the Model 3 and Model Y, which have been extended to February 2026 for several variants. Apart from this, the Model Y and Model 3 also continue to rank well in China’s premium EV segment.
From January to November alone, the Model Y took China’s number one spot in the RMB 200,000-RMB 300,000 segment for electric vehicles, selling 359,463 units. The Model 3 sedan took third place, selling 172,392. This is quite impressive considering that both the Model Y and Model 3 are still priced at a premium compared to some of their rivals, such as the Xiaomi SU7 and YU7.
With delivery centers in December being quite busy, it does seem like Tesla China will end the year on a strong note once more.
News
Tesla Giga Berlin draws “red line” over IG Metall union’s 35-hour week demands
Factory manager André Thierig has drawn a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.
Tesla Giga Berlin has found itself in a new labor dispute in Germany, where union IG Metall is pushing for adoption of a collective agreement to boost wages and implement changes, such as a 35-hour workweek.
In a comment, Giga Berlin manager André Thierig drew a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.
Tesla factory manager’s “red line”
Tesla Germany is expected to hold a works council election in 2026, which André Thierig considers very important. As per the Giga Berlin plant manager, Giga Berlin’s plant expansion plans might be put on hold if the election favors the union. He also spoke against some of the changes that IG Metall is seeking to implement in the factory, like a 35-hour week, as noted in an rbb24 report.
“The discussion about a 35-hour week is a red line for me. We will not cross it,” Theirig said.
“(The election) will determine whether we can continue our successful path in the future in an independent, flexible, and unbureaucratic manner. Personally, I cannot imagine that the decision-makers in the USA will continue to push ahead with the factory expansion if the election results favor IG Metall.”
Giga Berlin’s wage increase
IG Metall district manager Jan Otto told the German news agency DPA that without a collective agreement, Tesla’s wages remain significantly below levels at other German car factories. He noted the company excuses this by referencing its lowest pay grade, but added: “The two lowest pay grades are not even used in car factories.”
In response, Tesla noted that it has raised the wages of Gigafactory Berlin’s workers more than their German competitors. Thierig noted that with a collective agreement, Giga Berlin’s workers would have seen a 2% wage increase this year. But thanks to Tesla not being unionized, Gigafactory Berlin workers were able to receive a 4% increase, as noted in a CarUp report.
“There was a wage increase of 2% this year in the current collective agreement. Because we are in a different economic situation than the industry as a whole, we were able to double the wages – by 4%. Since production started, this corresponds to a wage increase of more than 25% in less than four years,” Thierig stated.
News
Tesla is seeing a lot of momentum from young Koreans in their 20s-30s: report
From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.
Tesla has captured the hearts of South Korea’s 20s-30s demographic, emerging as the group’s top-selling imported car brand in 2025. From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.
Industry experts cited by The Economist attributed this “Tesla frenzy” to fandom culture, where buyers prioritize the brand over traditional car attributes, similar to snapping up the latest iPhone.
Model Y dominates among young buyers
Data from the Korea Imported Automobile Association showed that Tesla sold 21,757 vehicles to the 20s-30s demographic through November, compared to BMW’s 13,666 and Mercedes-Benz’s 6,983. The Model Y led the list overwhelmingly, with variants like the standard and Long Range models topping purchases for both young men and women.
Young men bought around 16,000 Teslas, mostly Model Y (over 15,000 units), followed by Model 3. Young women followed a similar pattern, favoring Model Y (3,888 units) and Model 3 (1,083 units). The Cybertruck saw minimal sales in this group.
The Model Y’s appeal lies in its family-friendly SUV design, 400-500 km range, quick acceleration, and spacious cargo, which is ideal for commuting and leisure. The Model 3, on the other hand, serves as an accessible entry point with lower pricing, which is valuable considering the country’s EV subsidies.
The Tesla boom
Experts described Tesla’s popularity as “fandom culture,” where young buyers embrace the brand despite criticisms from skeptics. Professor Lee Ho-geun called Tesla a “typical early adopter brand,” comparing purchases to iPhones.
Professor Kim Pil-soo noted that young people view Tesla more as a gadget than a car, and they are likely drawn by marketing, subsidies, and perceived value. They also tend to overlook news of numerous recalls, which are mostly over-the-air software updates, and controversies tied to the company.
Tesla’s position as Korea’s top import for 2025 seems secured. As noted by the publication, Tesla’s December sales figures have not been reported yet, but market analysts have suggested that Tesla has all but secured the top spot among the country’s imported cars this year.
Tesla China delivery centers look packed as 2025 comes to a close
Tesla Giga Berlin draws “red line” over IG Metall union’s 35-hour week demands
