Mercedes-Benz workers at a factory in Alabama have begun voting on whether to join the United Auto Workers (UAW) this week, after the union was voted in at a Volkswagen plant in Tennessee a few weeks ago.
On Monday, Mercedes workers began voting on UAW membership at the company’s factory in Tuscaloosa, Alabama, with voting remaining open until Friday. The vote comes after a majority of workers at the Mercedes plant in February voted to hold a union vote, and after Volkswagen employees officially voted to recognize the UAW at the company’s factory in Chattanooga, Tennessee, last month.
The Mercedes vote is thought to be much less of a sure-fire victory for the union, especially with the automaker specifically telling workers that they should vote no through flyers and signage, as Reuters reports. The outlet also alleges that Mercedes hired anti-union companies to come speak at the plant, though the automaker has denied that it is using union-busting tactics at the factory.
“Mercedes-Benz U.S. International (MBUSI) fully respects our Team Members’ choice whether to unionize and we look forward to participating in the election process to ensure every Team Member has a chance to cast their own secret-ballot vote, as well as having access to the information necessary to make an informed choice,” a Mercedes spokesperson told Teslarati in an email.
“MBUSI has a strong record of success over the past 25+ years operating as One Team in Alabama. Our primary focus at MBUSI is always to provide a safe and supportive work environment for our Team Members, so they can continue to build safe and superior vehicles for the world. We believe open and direct communication with our Team Members is the best path forward to ensure continued success.”
Below, you can see the voting schedule for workers at the Mercedes factory, with the ballots set to be counted after polls close on Friday morning.
Credit: UAW
A spokesperson from the company told Reuters that Mercedes-Benz respects worker unionization efforts, adding that the company is making sure that each worker can vote secretly, while having all the details necessary to cast an informed vote.
“That is the biggest thing that we’re using to push because we can show how much the union can win now,” Mercedes employee Jacob Ryan told Reuters. Ryan adds that he supports the union due to the automaker’s failure to address worker concerns such as pay, hours, and benefits.
The employee has been at the factory for around five years, and under two years ago, he witnessed the plant struggling to get 20 percent of workers to file for a union election. To reach the point of holding a National Labor Relations Board (NLRB) election, as is now happening, the UAW says it waits for a facility to reach a 70-percent threshold of workers filing in favor of a vote.
The Alabama Mercedes plant produces the electric EQS and EQE lineups, as well as the gas GLE and GLS vehicles, according to the company’s website. The automaker also says it employed 6,100 workers in 2023, with around 295,000 vehicles produced there in the same year.
Although the Volkswagen plant had voted not to be recognized by the UAW twice before voting to join the union last month, this is the first time that a union election has been held at the Tuscaloosa Mercedes factory.
Following the UAW’s historic six-week strikes of Ford, General Motors (GM), and Stellantis last year, which ultimately garnered record pay increases for workers, the union announced a campaign at several other non-unionized facilities. In addition to Volkswagen and Mercedes, the UAW announced plans to launch organizing efforts at Tesla, Rivian, and nine other automakers.
During the strikes, UAW President Shawn Fain also called employees at Tesla, Toyota and other automakers “members of the future,” later saying he hoped to bargain with the “Big Five or Six” in 2028, rather than just the Big Three.
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
News
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
News
Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
