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NASA wants you to dig up stuff on the Moon in pursuit of lunar exploration architecture
As part of NASA’s ramp up to its Artemis Moon mission in 2024, a few technologies are being sought out for development by private entities. The latest request is for the collection of a Moon sample, any sample will do, and bidding is open to any commercial entity in the world. NASA’s proposal went out on Thursday (September 10th) and was followed up with a blog post by NASA Administrator Jim Bridenstine.
“As we at NASA are working aggressively to meet our near-term goal of landing the first woman and next man on the Moon by 2024, our Artemis program also is focused on taking steps that will establish a safe and sustainable lunar exploration architecture,” Bridenstine explained. “Today, we’re taking a critical step forward by releasing a solicitation for commercial companies to provide proposals for the collection of space resources.”
The technology desired by NASA seems pretty straightforward: Get to the Moon and dig up some rocks and/or surface regolith, send a picture proving you did that, then transfer ownership of said rocks/regolith to NASA. The company doing the digging doesn’t even have to get the sample back to Earth – NASA will take care of that, too. The only hitch seems to be the timeline, meaning the feat has to be accomplished prior to Artemis’s launch year of 2024. Perhaps the space agency will plan to pick up its lunar property using astronauts? Considering that the sample can also be collected from anywhere on the Moon rather than limited to where Earth arrivals will be, though, maybe not.
Award amounts were not specified, but some details about disbursement have been provided. NASA will award 10% of the total purchase amount when the contract is awarded, 10% after the mission launches, and the remaining 80% after the collection is complete.
“The requirements we’ve outlined are that a company will collect a small amount of Moon “dirt” or rocks from any location on the lunar surface, provide imagery to NASA of the collection and the collected material, along with data that identifies the collection location, and conduct an “in-place” transfer of ownership of the lunar regolith or rocks to NASA,” Bridenstine detailed. “After ownership transfer, the collected material becomes the sole property of NASA for our use… NASA’s goal is that the retrieval and transfer of ownership will be completed before 2024.”
It’s a bit of an unusual challenge at first glance – just dig and be done. However, NASA plans to bring back samples that its 2020 Mars Perseverance Rover (currently on the way to the red planet) will soon be digging up. The technology for Moon samples and Mars samples will almost certainly overlap, hence the investment in a lunar sample mission.
NASA has also asked commercial partners to help shuttle payloads to the Moon in a proposal published a few days before this latest sample mission. Altogether, it seems things very well may be making progress towards humans leaving Earth orbit after a near 50-year stalemate.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
SpaceX strengthens manufacturing base with Hexagon Purus aerospace deal
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
