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NASA’s Mars InSight mission opens doors to hyper-affordable satellite industry
On November 26, 2018, NASA’s InSight lander arrived at Mars, our neighboring red planet, after a nearly seven month journey through deep space, but it didn’t travel alone. Twin satellites, collectively named “Mars Cube One” (MarCO), launched aboard the same Atlas V rocket on May 5, 2018 and followed closely behind. The MarCO mission was flown with InSight as a demonstration of communication and navigation capabilities for satellites in the CubeSat category. Each device measures about 14.5 inches by 9.5 inches, forming a six-unit CubeSat, and their mission represents a new chapter in citizen space exploration.
What are CubeSats?
CubeSats are tiny satellites meeting specific dimensions (multiples of 10 cm x 10 cm x 10 cm, 1 kg) and generally built with off-the-shelf components. They originated as an attempt to provide affordable access to space for the university science community and have since expanded into a multitude of other civilian projects, both non-profit and commercial. NASA in particular has worked to formalize the requirements for these types of satellite missions, even providing guides to assist with team efforts. CubeSat projects to date have included things like orbital telescopes, testing propulsion concepts (ion engines, solar sails), radio transmissions, and music via sonification.
Considering the average cost for a standard satellite is in the millions of dollars for both development and launch, the $50,000 or so the average CubeSat costs to build and launch is practically miniscule in comparison. Even projects with higher budget requirements can find funding readily enough, meaning that space exploration is no longer limited to large government projects and multimillion dollar corporate products. Now, with MarCO’s successful trip to Mars, Earth orbit is no longer the limitation for these small satellites. With companies like SpaceX pushing for multiplanetary habitation, enthusiastic citizen space explorers could perhaps assist with the scientific and technological research that will be needed to get us there.
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- A mockup of MarCO on display at a NASA InSight event. | Credit: Pauline Acalin
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- A mockup of MarCO on display at a NASA InSight event. | Credit: Pauline Acalin
The Mars Cube One Mission
MarCO’s primary mission was to demonstrate the ability to relay status information from the InSight lander to Earth as the craft descended onto the Martian surface. To accomplish this, the CubeSats transmitted signals to NASA’s already orbiting Mars Reconnaissance Orbiter which then forwarded the information to Earth. The successful transmissions provided scientists with information on InSight’s status much faster than would have otherwise been available due to orbital limitations. Additionally, the twin satellites used their own navigational systems to guide their journey to Mars, further advancing the cause of tiny satellites in deep space.
The success of the MarCO mission doesn’t just mean good news for future Mars citizen explorers. With the Moon back in the spotlight for exploratory missions and the growing interest in close, deep space targets like Venus, a wealth of data may be the near future arising from CubeSat projects. Where money was once a major inhibitor to space science projects, MarCO’s CubeSats have left the door wide open for the next generation of exploration to begin.
Watch the below video for more about NASA’s first deep space CubeSats:
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
