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NASA Mars rover completes preflight checks ahead of this week’s launch
NASA’s Perseverance rover headed for Mars this week officially cleared all required Flight Readiness Reviews, pushing the mission one step closer to its launch pad rollout and liftoff. Launch provider ULA (United Launch Alliance) announced the milestone earlier today.
“The Launch Readiness Review (LRR) has given the approval to continue preparations for Thursday’s liftoff of the United Launch Alliance Atlas V rocket carrying NASA’s Mars 2020 mission,” ULA’s official mission page stated. “Leadership from ULA, NASA and the Space Force assessed the readiness of the rocket, payload and mission assets, discussed the status of pre-flight processing work, heard technical overviews of the countdown and flight, and previewed the weather forecast that continues to be favorable with an 80 percent chance of acceptable conditions. At the conclusion of the meeting, senior leaders were polled and gave a unanimous ready status for launch, then signed the Launch Readiness Certificate.”
“I just want to say that the launch readiness review is complete and we are ‘go’ for launch.” Administrator @JimBridenstine shares the latest for the July 30 launch of our @NASAPesereve rover. #CountdownToMars https://t.co/JXscvTFIRt pic.twitter.com/yVEHYrHq4J
— NASA (@NASA) July 27, 2020
NASA followed with two separate live-streamed conferences in an effort to both inform and engage the public about the mission’s details and goals. During the first pre-launch event, key executives for the mission expressed their pride in the Perseverance rover team while making particular note of the challenging circumstances faced during the COVID-19 pandemic. “Every day was taking the kids to work day,” mused Omar Baez, NASA’s Senior Launch Director.
Keeping the 2020 Mars rover mission on schedule has been vitally important compared to other launches due to the timing involved with the seven-month journey to the red planet. “We have a 20 day planetary launch window, and if we miss it, we’re pushing out another couple of years,” explained Matt Wallace, Perseverance’s Deputy Project Manager, during the first conference. NASA’s second conference of the day focused on the engineering details behind the rover’s instruments to fulfill its three primary missions of seeking signs of life, collecting/caching samples, and testing future technologies.
“I would have never thought that a launch director would be working from home, and I’ve done that for the last 5 months.” @NASA_LSP Launch Director Omar Baez shares how the whole @NASAPersevere team adjusted to work in today’s environment. #CountdownToMars pic.twitter.com/rxO49EG5SL
— NASA (@NASA) July 27, 2020
The 2020 rover has many unique instruments that make it stand out from NASA’s other rovers and landers currently residing on Mars. As part of making the search for ancient microbial life its mission priority, Perseverance has a large robotic arm with a multi-bit drill attached for gathering and storing scientifically interesting samples. These specimens will later be brought to Earth as part of a “sample return” mission.
NASA’s newest Mars rover will additionally have two technology tests aboard – one that generates oxygen from the planet’s carbon dioxide atmosphere, the other a small helicopter for gathering aerial data, and enabling more widespread travel possibilities. Perhaps most relatable to many humans’ day-to-day, however, is Perseverance’s “selfie” capabilities. Not just limited to snaps surrounded by regolith and red mountains, once descent and landing begin from Martian orbit, the rover’s numerous cameras will capture the entire event on video and send the footage back to NASA’s team and the public alike.
Perseverance will accomplish its tasks using power provided by a plutonium-238 nuclear energy source with a 14-year lifespan. As the isotope decays, heat is generated and converted into electricity to charge the rover’s batteries. This part of the mission was activated and loaded with Perseverance into its ULA Atlas V rocket last week.
NASA plans the mission’s launch pad rollout tomorrow with an early morning liftoff on Thursday, July 30th.
Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
