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NASA Mars rover completes preflight checks ahead of this week’s launch
NASA’s Perseverance rover headed for Mars this week officially cleared all required Flight Readiness Reviews, pushing the mission one step closer to its launch pad rollout and liftoff. Launch provider ULA (United Launch Alliance) announced the milestone earlier today.
“The Launch Readiness Review (LRR) has given the approval to continue preparations for Thursday’s liftoff of the United Launch Alliance Atlas V rocket carrying NASA’s Mars 2020 mission,” ULA’s official mission page stated. “Leadership from ULA, NASA and the Space Force assessed the readiness of the rocket, payload and mission assets, discussed the status of pre-flight processing work, heard technical overviews of the countdown and flight, and previewed the weather forecast that continues to be favorable with an 80 percent chance of acceptable conditions. At the conclusion of the meeting, senior leaders were polled and gave a unanimous ready status for launch, then signed the Launch Readiness Certificate.”
“I just want to say that the launch readiness review is complete and we are ‘go’ for launch.” Administrator @JimBridenstine shares the latest for the July 30 launch of our @NASAPesereve rover. #CountdownToMars https://t.co/JXscvTFIRt pic.twitter.com/yVEHYrHq4J
— NASA (@NASA) July 27, 2020
NASA followed with two separate live-streamed conferences in an effort to both inform and engage the public about the mission’s details and goals. During the first pre-launch event, key executives for the mission expressed their pride in the Perseverance rover team while making particular note of the challenging circumstances faced during the COVID-19 pandemic. “Every day was taking the kids to work day,” mused Omar Baez, NASA’s Senior Launch Director.
Keeping the 2020 Mars rover mission on schedule has been vitally important compared to other launches due to the timing involved with the seven-month journey to the red planet. “We have a 20 day planetary launch window, and if we miss it, we’re pushing out another couple of years,” explained Matt Wallace, Perseverance’s Deputy Project Manager, during the first conference. NASA’s second conference of the day focused on the engineering details behind the rover’s instruments to fulfill its three primary missions of seeking signs of life, collecting/caching samples, and testing future technologies.
“I would have never thought that a launch director would be working from home, and I’ve done that for the last 5 months.” @NASA_LSP Launch Director Omar Baez shares how the whole @NASAPersevere team adjusted to work in today’s environment. #CountdownToMars pic.twitter.com/rxO49EG5SL
— NASA (@NASA) July 27, 2020
The 2020 rover has many unique instruments that make it stand out from NASA’s other rovers and landers currently residing on Mars. As part of making the search for ancient microbial life its mission priority, Perseverance has a large robotic arm with a multi-bit drill attached for gathering and storing scientifically interesting samples. These specimens will later be brought to Earth as part of a “sample return” mission.
NASA’s newest Mars rover will additionally have two technology tests aboard – one that generates oxygen from the planet’s carbon dioxide atmosphere, the other a small helicopter for gathering aerial data, and enabling more widespread travel possibilities. Perhaps most relatable to many humans’ day-to-day, however, is Perseverance’s “selfie” capabilities. Not just limited to snaps surrounded by regolith and red mountains, once descent and landing begin from Martian orbit, the rover’s numerous cameras will capture the entire event on video and send the footage back to NASA’s team and the public alike.
Perseverance will accomplish its tasks using power provided by a plutonium-238 nuclear energy source with a 14-year lifespan. As the isotope decays, heat is generated and converted into electricity to charge the rover’s batteries. This part of the mission was activated and loaded with Perseverance into its ULA Atlas V rocket last week.
NASA plans the mission’s launch pad rollout tomorrow with an early morning liftoff on Thursday, July 30th.
Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
