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NASA is training SpaceX's first Crew Dragon astronauts for a much longer mission in space
NASA has revealed that the astronauts assigned to SpaceX’s Crew Dragon astronaut launch debut are training for a space station mission many times longer than initially planned.
Scheduled to deliver two NASA astronauts to and from the International Space Station (ISS) no earlier than (NET) late-April or May 2020, Crew Dragon’s Demo-2 mission will be the first crewed launch in SpaceX’s 18-year history. As previously noted on Teslarati (and by NASA itself, briefly), Demo-2 will also mark the first time in history that a privately-built spacecraft attempts to launch humans into orbit.
Still, NASA has funded the development of Crew Dragon (and competitor Boeing’s Starliner) not to achieve firsts but to restore the United States’ ability to launch its own astronauts to the ISS. Along those lines, both Crew Dragon (Demo-2) and Starliner’s (CFT) astronaut test flights were nominally designed to last about a week or two before returning NASA’s astronauts to Earth – a full end-to-end test for both extraordinarily complex vehicles. Two weeks, however, is simply not long enough for those astronauts to practically serve as full members of space station crew, something the ISS generally requires. In response, NASA has been seriously considering extending Boeing’s crewed test flight and has just recently suggested that SpaceX’s own Demo-2 test flight will be similarly upgraded.
About a month ago, SpaceX and NASA talked openly about the possibility of a longer-duration Crew Dragon astronaut launch debut for the first time, potentially extending the amount of time those astronauts are able to spend at the space station from about one week up to 1.5-3 months. This would allow Crew Dragon’s Demo-2 NASA astronauts – Bob Behnken and Doug Hurley – to serve as full members of the ISS crew, expanding the US presence from one to three astronauts.
Ars Technica’s Eric Berger offered some additional details about what exactly NASA might task Behnken and Hurley with on an extended flight earlier this month. Most importantly, the space agency wants the former astronaut – a Space Shuttle and extra-vehicular activity (EVA) veteran – to be (re)trained for spacewalks, allowing him to support an ever-growing to-do list of critical space station repairs and upgrades.
In effect, extending Crew Dragon’s astronaut flight test will make it almost identical to an “operational” flight where Crew Dragon ferries astronauts to the space station, docks for about six months, and finally returns the same astronauts to Earth at the end of its mission. More importantly, though, NASA’s decision to extend Commercial Crew Program (CCP) test flights – kickstarted with Boeing’s beleaguered Starliner spacecraft – is motivated by a desire to prevent the United States’ presence on the space station from dwindling or even regressing to zero in the near future.
Triggered by years of SpaceX and Boeing delays, NASA will now likely have to purchase more seats on Russian Soyuz launches if it wishes to maintain an full, uninterrupted presence on ISS for the next 12-24 months. After suffering numerous deeply concerning software failures on its first and only orbital launch, Boeing’s Starliner is unlikely to be ready to launch crew anytime soon. At the same time, although SpaceX is closer to its astronaut launch debut than ever before, it’s highly unlikely that Crew Dragon can singlehandedly support a full ISS complement of three NASA astronauts while Starliner works out its issues.
As such, NASA is looking everywhere it can to squeeze a bit more on-orbit time out of existing astronaut missions scheduled in the next year or so, and both Starliner and Crew Dragon’s test flights – barring showstoppers – are excellent opportunities. With NASA Johnson Space Center’s confirmation that both Behnken and Hurley are already deep into the extra training needed for an extended flight, chances are good that both astronauts will be ready for a one- or several-month mission by the time that NASA and SpaceX are ready and willing to launch.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
