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Neuralink won’t be wanted by “normal people” in the next 10-15 years: Mark Zuckerberg

Ministério Das Comunicações, CC BY 2.0 , via Wikimedia Commons and JD Lasica from Pleasanton, CA, US, CC BY 2.0 , via Wikimedia Commons

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3 years ago

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Meta CEO Mark Zuckerberg was a recent guest on The Joe Rogan Experience podcast, and during the episode, he discussed, among other things, neural technology. During his conversation, Zuckerberg remarked that Elon Musk’s Neuralink would probably not be popular in the next 10-15 years because “normal people” would not want to have devices implanted in their brains that are made of non-mature technology. 

Zuckerberg admitted that Meta is researching neural interface tech as part of the company’s push into the metaverse, though he also noted that the tech company is focusing on innovations that can receive signals from the brain but does not send any information back to it. 

In later comments, the Meta CEO noted that companies like Elon Musk’s Neuralink, which is developing a device that can be implanted into people’s skulls, is taking neural technology “super far-off.” Neuralink’s implant is designed to record and stimulate brain activity, which Musk has stated could help people address conditions such as obesity. 

According to Zuckerberg, Musk’s ideas for Neuralink could come to fruition, but the tech won’t be ready anytime soon, probably in a couple of decades or so. The CEO also joked that he believes “normal people” would probably not want a Neuralink implant until the technology is mature.  

“Normal people, I think, in the next 10 or 15 years are probably not going to want to get something just installed in their brain for fun. You want the mature version of that, not the one where it’s gonna get a lot better next year, and you need to get your brain implant upgraded every year,” Zuckerberg said. 

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As for Meta, Zuckerberg stated that the company is now focused on using wearable devices that can pick up brain signals. By utilizing these devices, people could communicate brain signals through small movements, like a flick of a wrist. The Meta CEO provided a scenario when such a technology could be used. 

“You’ll be able to have this experience in the future where you’re sitting in a meeting and your wife texts you, and it pops up in the corner of your glasses, and you want to respond, but you don’t want to like pull out your phone because that’s kinda rude,” Zuckerberg said. By using neural interface tech, a person could “twitch your wrist a little bit… like some super discreet motion that no one even knows you’re doing it and you send a message.” 

Zuckerberg’s appearance on The Joe Rogan Experience podcast can be viewed below.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla China insurance registrations hit Q3 high at 13,400 units

Year-to-date, Tesla’s China registrations are down 6.1% versus 2024 levels.

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46 minutes ago

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August 12, 2025

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Credit: Tesla Asia/X

Tesla’s insurance registrations in China surged to 13,400 units for the week of August 4–10, the highest weekly total so far in the third quarter of 2025. The figure represents a 21.8% increase from the prior week’s 11,000 registrations, as per industry tracking data.

Industry watchers weigh in

Data shared by industry watcher @piloly shows the latest week’s results were 21.8% higher than the previous week, though still down 13.5% year-over-year. After six weeks of Q3 2025, Tesla’s China registrations are tracking 70.9% higher quarter-over-quarter compared to Q2, but remain 11.0% below the same period in Q3 2024. Year-to-date, Tesla’s China registrations are down 6.1% versus 2024 levels.

Tesla China does not release its weekly domestic sales figures, though the company’s overall performance in the country can be inferred through insurance registration data. Fortunately, these registrations are closely tracked by industry watchers as well as automakers such as Li Auto.

More momentum

The August performance so far indicates Tesla may be regaining some momentum after a slower start to the year. Tesla’s sales figures this year have generally lagged behind 2024, thanks in no small part to the company’s changeover to the new Model Y, which was implemented in the United States, China, and Germany.

Tesla China seems to be doing what it can to attract as many customers as possible this quarter. Tesla recently launched a new long-range Model 3 variant in China with a CLTC-rated range of 830 km, as noted in a CNEV Post report. Priced at RMB 269,500 ($37,490), the model is about 14.44% more expensive than the entry-level version and becomes the longest-range Tesla on sale in the market. Tesla is also expected to launch the six-seat Model Y L in China this fall.

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Cybertruck

Tesla clears the air on Cybertruck ‘deactivation’ video that is obviously fake

Tesla has cleared the air on the viral video, stating it is fake.

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17 hours ago

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August 11, 2025

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Credit: Cybertruck | X

Tesla has cleared the air regarding a video that has been circulating, where the owner claims his Cybertruck was “deactivated” by the company while he was driving.

The video was shared on X and showed a driver pulled over on the side of the road, claiming his Cybertruck had been deactivated by Tesla in the middle of traffic. It is very obviously fake to those who know the company, but these kinds of things have a tendency to pick up steam.

The video shows a screen that says:

“Tesla Cybertruck De-Activated. Critical Issue Detected | Contact Customer Service, Comply with Cease & Desist to Re-Activate. Update Failed, Return to Dealer.”

The same person who posted the video also shared an image of what appears to be a Cease and Desist letter from Tesla, but it is also likely fake:

The company finally responded to the video on Monday afternoon, stating that the video is, in fact, fake, reiterating that it will not disable vehicles remotely for any reason.

It is a shame that these types of things happen, especially as people are prone to believe anything they see on the internet. As there is so much misinformation circulating surrounding Tesla and its CEO Elon Musk, it is no surprise that someone would leverage the situation for their own benefit.

If that Cease and Desist letter is not real, perhaps the next one might be. These types of things can truly cause damage to a company’s reputation, and someone getting an idea that Tesla would remotely deactivate a car could prevent them from buying one.

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Elon Musk

Elon Musk is stepping up for Tesla Service in a big way

Elon Musk has stepped up to resolve a handful of customer issues regarding vehicle service.

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19 hours ago

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August 11, 2025

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tesla service
Credit: Tesla

Elon Musk is stepping up to help customers in a big way, especially when they are having issues with Tesla’s Service.

Perhaps one of the biggest advantages Tesla owners have is access to Musk through X, his social media platform. Over the years, we’ve seen Tesla add features, refine its cars’ performance, and more, all through asking Musk directly through a post.

Now, Musk is stepping up in another way by resolving a few Service complaints that customers had.

The first occurred last week when a recall on a Tesla battery was not honored by Service. The company sought $30,000 for a replacement and labor, which was not right. Musk responded that he would personally investigate the matter. The vehicle was fixed at no cost as it was a recall, and was ready for pickup the next day.

It also revealed a new strategy Tesla is using to combat service communication issues:

Tesla creates clever solution to simplify and improve its Service

The next occurred with a Cybertruck owner who was in Japan. Their car was parked at an airport in the U.S. and had lost a vast majority of its state of charge, leaving them just fifty miles of range at the time.

Musk reached out to the owner and said Service will take care of the car and will investigate the cause of the battery drain:

There are not too many companies out there where the CEO will get involved with individual issues like these. It’s pretty exclusive to Tesla, as Musk has commonly stepped up to resolve complaints with vehicles or to confront features that some owners might find useful.

Service has been a weak point of the company for some time, but it has worked to refine and resolve customer complaints by building more Service Centers across the world that can handle these issues.

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