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Northvolt cuts around 25% of workers in Sweden in operations shift

Credit: Northvolt

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Swedish battery developer Northvolt has announced plans to let go of around a quarter of its workforce in Sweden, as announced by the company this week in a bid to respond to a “challenging macroeconomic climate.”

In a press release shared on Monday, Northvolt announced that it is facing a redundancy of 1,600 positions due to a revised scope of operations across its facilities in Sweden. Instead, the company is pivoting its focus toward ramping cell production at its first 16GWh production capacity at Northvolt Ett.

Northvolt says its efforts to reduce operations and costs to sustainable levels need to include the reduction of global workforce by roughly 20 percent, along with a reduction to total staff in Sweden by about 25 percent. The battery maker currently has between 6,000 and 6,500 total employees.

The layoffs will be comprised of around 1,000 roles at Skellefteå, 400 at Västerås, and 200 at the Stockholm site. Despite the decision, the release also notes that the redundancies are still subject to union negotiations, which are still ongoing.

“While overall momentum for electrification remains strong, we need to make sure that we take the right actions at the right time in response to headwinds in the automotive market, and wider industrial climate,” writes Northvolt Co-Founder and CEO Peter Carlsson. “We now need to focus all energy and investments into our core business. Success in the ramp-up of production at Northvolt Ett is critical for delivering to our customers and enabling sustainable business operations.”

Although the company had been working on expanding the Northvolt Ett plant to add an additional 30 GWh of annual capacity, it said earlier this month that it would be suspending those plans for the time being. Plans to slow programs and further expansion plans in Västerås have also been put on pause, though fundamental platforms hosted at the Northvolt Labs site will continue their focus on product development.

In Stockholm, most of the layoffs will apply to corporate support functions, as part of the larger measures to reduce its scope of operations. Despite this, Northvolt is already in discussion with union representatives on how to proceed, and it’s already started mobilizing internal resources to help support the transition of affected employees.

“Our priority is to offer as much support as possible during this time to all our employees, especially those impacted by redundancy,” said Daniela Maniaci, Northvolt’s Chief People Officer. “In supporting employees who will leave the company, we are committed to handling the process with compassion and care, and ensuring everyone receives guidance needed for their next steps.”

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What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Tesla rolls out update to Robotaxi service that makes pickups so much better

The update was confirmed by CEO Elon Musk in a post on social media platform X.

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Credit: Joe Tegtmeyer/X

Tesla has rolled out a minor update to its Robotaxi service that will likely make the driverless ride-hailing system notably better and more convenient for consumers. The update was confirmed by CEO Elon Musk in a post on social media platform X.

Robotaxi service updates

The Robotaxi update was observed by users of the driverless ride-hailing service over the weekend. As observed by Tesla enthusiast Owen Sparks, the Austin Robotaxi fleet no longer strictly navigates to the pickup point listed on the app. Instead, the Robotaxis now stop in the exact location of a user’s phone.

Elon Musk confirmed the update, noting in a post on X that the change was an upgrade to the service. It’s a reactively minor update in the grand scheme of things, but it should make the Robotaxi service feel more organic and humanlike.

Driverless taxis

Tesla’s Robotaxi service in Austin has been receiving good reviews from users since it was launched, with many praising the vehicles for their cautious and humanlike behavior. Some users on social media even noted that Tesla’s Robotaxis feel safer on the road than cars from services like Uber, which are manually driven.

Tesla’s minor updates to its Robotaxi service are expected to make the customer experience of the driverless ride-hailing service more refined. By doing so, Tesla could ease customers into its service, even if only a fraction of ride-hailing users are familiar with fully autonomous cars. With this in mind, even small updates like picking up customers based on their specific phone location will likely go a long way towards making Tesla’s Robotaxis more accepted by the general public. 

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Tesla sells 3 million Model 3 since 2017, one in every 1.5 minutes

This translates to one Model 3 being sold every 1.5 minutes on average for the past eight years.

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Credit: Tesla China

Tesla has announced that the Model 3 sedan has sold 3 million units since it started customer deliveries in 2017. As per the electric vehicle maker, this translates to one Model 3 being sold every 1.5 minutes on average for the past eight years.

Massive Milestone

Tesla China VP Grace Tao announced the Model 3’s milestone on Weibo, highlighting that the all-electric sedan has been a tried and tested vehicle that has earned accolades throughout its tenure. She also highlighted that in a recent test, Car and Driver gave the Model 3 a perfect score. 

“Model 3 has become the choice of more than 3 million car owners worldwide, and has won the global pure electric sedan sales champion for seven consecutive years,” Tao wrote in her Weibo post. 

She also invited everyone to try and test drive the Model 3 sedan, so they could experience the vehicle personally. “Everyone is welcome to come to the store to test drive and experience this global car and champion car,” the Tesla executive added.

Tesla’s Mainstream Bet

There was once a time when Tesla’s future relied on the Model 3’s success. When the Model 3 was unveiled, Tesla was still gaining its footing as a premium automaker that produces the Model S and Model X. The Model 3 was the company’s first mass-market car, and it was Tesla’s first foray into serious mass production. At the time, it was no exaggeration to state that Tesla’s survival depended on the Model 3.

The Model 3’s runaway success was a victory not just for Tesla but for the overall electric vehicle sector as a whole. Because the Model 3 was simply a great car, electric or otherwise, it was able to prove that there is serious demand for reasonably-priced mass market EVs. It was also able to pave the way for the Model Y, Tesla’s mass market all-electric crossover that ultimately became the world’s best-selling car in 2023 and 2024.

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Investor's Corner

Tesla ‘Model Q’ gets bold prediction from Deutsche Bank that investors will love

Tesla’s Model Q could be on the way soon, and a new note from Deutsche Bank thinks it will contribute to Q4 deliveries.

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Credit: @JoeTegtmeyer/X

The Tesla “Model Q” has been in the rumor mill for the company for several years, but a recent note from Wall Street firm Deutsche Bank seems to indicate that it could be on its way in the near future.

This comes as Tesla has been indicating for several quarters that its development of affordable models was “on track” for the first half of 2025. The company did not say it would unveil the vehicles in the first half, but many are anticipating that more cost-friendly models could be revealed to the public soon.

Potential affordable Tesla “Model 2/Model Q” test car spotted anew in Giga Texas

The Deutsche Bank note refers to one of the rumored affordable models as the “Model Q,” but we’ve also seen it referred to as the “Model 2,” amongst other names. Tesla has not officially coined any of its upcoming vehicles as such, but these are more of a universally accepted phrase to identify them, at least for now.

The rumors stem from sentiments regarding Tesla’s 2025 delivery projections, which are tempered as the company seeks to maintain a steady pace compared to 2023 and 2024, when it reported 1.8 million deliveries.

Deutsche Bank’s analysts believe the deliveries could be around 1.58 million, but they state this is a cautious stance that could be impacted by several things, including the potential launch of the Model Q, which they believe will make its way to market in Q4:

“Looking at the rest of the year, we maintain a cautious stance on volume calling for 1.58m vehicle deliveries (-12% YoY) vs. consensus +1.62m, with the timing of Model Q rollout as the key swing factor (we now assume only 25k in Q4). In China, Tesla will introduce the Model Y L this fall (6 inch longer wheel base allowing for larger 3-row seating with six seats).”

Interestingly, the same firm also predicted that the Model Q would launch in the first half of the year based on a note that was released in early December 2024.

Those estimations came from a reported meeting that Deutsche Bank had with Tesla late last year, where it said it aimed to launch the Model Q for less than $30,000 and aimed for it to compete with cars like the Volkswagen ID.3 and BYD Dolphin.

Tesla’s Q2 Earnings Call is slated for this Wednesday and could reveal some additional details about the affordable models.

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