News
Porsche will install 500 fast chargers in USA ahead of Mission E rollout
Porsche Cars North America has announced that it will be building a network of 500 fast chargers in the United States ahead of the upcoming all-electric Mission E rollout in 2019.
Porsche’s Mission E sedan, an electric car comparable to the Tesla Model S, is expected to reach American dealerships sometime next year, followed by the release of the Mission E Cross Turismo in 2020. Apart from these two vehicles, the German legacy carmaker is also considering the electrification of some of its most iconic brands, such as the Macan, Panamera, and the Cayenne.
In a statement to Automotive News, Porsche Cars of North America CEO Klaus Zellmer stated that the 800-volt fast chargers are designed to address the needs of Mission E owners in the region. According to the CEO, the fast charging network will aid in alleviating any range anxiety that owners of the all-electric Porsches might feel when traveling over long distances.
“If you want to buy that car, you want to know what happens if I go skiing and go further than 300 miles. What do I do? So we need to have answers for that,” Zellmer said.
Zellmer noted further that there’s a good chance that the fast chargers will only be used by Mission E owners who travel beyond the vehicle’s 301-mile range. According to the executive, around 80-90% of Mission E owners will likely charge their cars at home or at while at work.
If there is one thing that Zellmer is certain of, however, it is that the 500 fast chargers across the United States will not be free of charge, unlike Tesla’s Supercharger network, which is free to use for owners of the Model S and Model X. The Porsche Cars North America executive further stated that there would be several payment options for Mission E owners, though nothing is finalized yet at this time.
“We are pretty certain that it’s not free of charge. It’s too early to talk about how exactly that payment process for customers will work. There are various opportunities. You could buy a package all included for the car. It could be a membership card that you use. We’re not quite there yet,” the executive said.
-
- A concept of the IONITY charging network.
Zellmer also told the publication that Porsche dealers in the United States could opt to build free fast-charging stations for their customers as a means to draw more traffic. The charging time for the vehicle, after all, could be a window of opportunity to engage with customers in dealership offerings. Zellmer, however, noted that dealerships who are interested in this option would have to invest in the construction of the charging stations.
“Dealership investment is not yet finalized, but it’s not a minor cost. It certainly is six-digit numbers that our dealers will have to take,” he said.
Apart from its fast-charging network in the United States, Porsche is also taking part in the construction of the Tesla Supercharger-rivalling IONITY network in Europe. Created by the Volkswagen Group, BMW Group, Daimler AG, and the Ford Motor Company, IONITY exceeds Tesla’s 120 kW Superchargers with its estimated 350 kW output, which is expected to give the Mission E up to 248 miles of range in as little as 15 minutes.
Just like the American fast chargers, using the IONITY network will not be free of charge. According to Porsche’s deputy chairman of the executive board Lutz Meschke, the rates for the upcoming ultra-fast charging network will be comparable to the current prices of gasoline.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
