News
Porsche will install 500 fast chargers in USA ahead of Mission E rollout
Porsche Cars North America has announced that it will be building a network of 500 fast chargers in the United States ahead of the upcoming all-electric Mission E rollout in 2019.
Porsche’s Mission E sedan, an electric car comparable to the Tesla Model S, is expected to reach American dealerships sometime next year, followed by the release of the Mission E Cross Turismo in 2020. Apart from these two vehicles, the German legacy carmaker is also considering the electrification of some of its most iconic brands, such as the Macan, Panamera, and the Cayenne.
In a statement to Automotive News, Porsche Cars of North America CEO Klaus Zellmer stated that the 800-volt fast chargers are designed to address the needs of Mission E owners in the region. According to the CEO, the fast charging network will aid in alleviating any range anxiety that owners of the all-electric Porsches might feel when traveling over long distances.
“If you want to buy that car, you want to know what happens if I go skiing and go further than 300 miles. What do I do? So we need to have answers for that,” Zellmer said.
Zellmer noted further that there’s a good chance that the fast chargers will only be used by Mission E owners who travel beyond the vehicle’s 301-mile range. According to the executive, around 80-90% of Mission E owners will likely charge their cars at home or at while at work.
-->If there is one thing that Zellmer is certain of, however, it is that the 500 fast chargers across the United States will not be free of charge, unlike Tesla’s Supercharger network, which is free to use for owners of the Model S and Model X. The Porsche Cars North America executive further stated that there would be several payment options for Mission E owners, though nothing is finalized yet at this time.
“We are pretty certain that it’s not free of charge. It’s too early to talk about how exactly that payment process for customers will work. There are various opportunities. You could buy a package all included for the car. It could be a membership card that you use. We’re not quite there yet,” the executive said.
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- A concept of the IONITY charging network.
Zellmer also told the publication that Porsche dealers in the United States could opt to build free fast-charging stations for their customers as a means to draw more traffic. The charging time for the vehicle, after all, could be a window of opportunity to engage with customers in dealership offerings. Zellmer, however, noted that dealerships who are interested in this option would have to invest in the construction of the charging stations.
“Dealership investment is not yet finalized, but it’s not a minor cost. It certainly is six-digit numbers that our dealers will have to take,” he said.
Apart from its fast-charging network in the United States, Porsche is also taking part in the construction of the Tesla Supercharger-rivalling IONITY network in Europe. Created by the Volkswagen Group, BMW Group, Daimler AG, and the Ford Motor Company, IONITY exceeds Tesla’s 120 kW Superchargers with its estimated 350 kW output, which is expected to give the Mission E up to 248 miles of range in as little as 15 minutes.
-->Just like the American fast chargers, using the IONITY network will not be free of charge. According to Porsche’s deputy chairman of the executive board Lutz Meschke, the rates for the upcoming ultra-fast charging network will be comparable to the current prices of gasoline.
News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
