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Porsche teases Taycan trim levels, over $130,000 price for “Turbo” variant
Porsche is expected to start the production of the Taycan, its first all-electric car, sometime in 2019. As the carmaker prepares to dip its feet into the premium EV market, some details about the upcoming vehicle are now starting to emerge. Take, for one, the names of the Taycan’s trim levels, as well as their corresponding price range.
Auto journalist Alex Roy recently shared a message he received from a Porsche Global Brand Ambassador as a response to an inquiry about the Taycan. As noted by the journalist, Porsche appears to be adopting a rather unique naming scheme for its Tesla Model S rival, particularly for the vehicle’s top trim.
Following is an excerpt from Porsche’s message to the journalist.
“I am following up on your inquiry on the upcoming Porsche Taycan. We are expecting to see the new model in about one year from now. Porsche is going to build three models — the Taycan, the Taycan 4S, and (the) Taycan Turbo. Pricing will start in the low $90,000 for the Taycan, high $90,000 for the 4S, and over $130,000 for the Turbo before options.”
Immediately noticeable is Porsche’s use of the word “Turbo” to denote the high-performance version of the Taycan. Such a naming scheme is a bit unusual for an electric car, considering that the vehicle would not have a turbo per se. That said, Roy noted in an article on The Drive that Porsche does tend to use the “Turbo” brand as a means to distinguish a halo vehicle from other cars in its lineup.
Thus, as unusual as it might be, calling the top-tier electric car the Taycan Turbo might actually be a very strategic move for the German legacy carmaker. After all, using familiar terminology on the electric car could help the company’s dedicated fanbase be more open to Porsche’s transition towards electrified mobility. Apart from this, using the “Turbo” designation for the Taycan’s top trim also gives the impression that the vehicle is a flagship car — one that the company intends to support for years to come.
Pricing-wise, the Taycan appears to be starting at a price above the entry-level Tesla Model S 75D. If the information provided by the Porsche Global Brand Ambassador proves accurate, the entry-level Taycan will start roughly $12,000 more than the entry-level Model S, which starts at $78,000. The midrange Taycan 4S, though, appears to be directly aimed at the Model S 100D, which starts at $96,000 before incentives.
Quite interestingly, the Taycan Turbo’s $130,000 starting price actually undercuts the Model S P100D’s current $135,000 starting price. That said, if the specs that Porsche announced for the vehicle — such as a 0-60 mph time of 3.5 seconds, a top speed of 155 mph, and a range of 310 miles per charge — are true for the Taycan Turbo, the vehicle would be slower off the line and have a slightly shorter range than Tesla’s flagship performance sedan. This would make the Taycan Turbo’s specs, down to its proficiency on the track, more comparable to the Model 3 Performance, which starts at a far more affordable price of $64,000.
Elon Musk
Elon Musk to attend 2026 World Economic Forum at Davos
The Tesla CEO was confirmed as a last-minute speaker for a session with BlackRock CEO Larry Fink.
Elon Musk is poised to attend the 2026 World Economic Forum in Davos. The Tesla CEO was confirmed as a last-minute speaker for a session with BlackRock CEO Larry Fink, signaling a thaw in Musk’s long-strained relationship with the event.
A late addition
Organizers of the World Economic Forum confirmed that Elon Musk was added shortly before the event to a Thursday afternoon session, where he was scheduled to speak with Fink, as noted in a Bloomberg News report. Musk’s upcoming appearance marks Musk’s first participation in the forum, which annually draws political leaders, business executives, and global media to Davos, Switzerland.
Musk’s attendance represents a departure from his past stance toward the event. He had been invited in prior years but declined to attend, including in 2024. His upcoming appearance followed remarks from his political ally, Donald Trump, who addressed the forum earlier in the week with a wide-ranging speech.
A previously strained relationship
Musk had frequently criticized the World Economic Forum in the past, describing it as elitist and questioning its influence. In earlier posts, he characterized the gathering as “boring” and accused it of functioning like an unelected global authority. Those remarks contributed to a long-running distance between Musk and WEF organizers.
The forum previously said Musk had not been invited since 2015, though that position has since shifted. Organizers indicated last year that Musk was welcome amid heightened interest in his political and business activities, including his involvement in the Trump administration’s Department of Government Efficiency (DOGE). Musk later stepped away from that role.
Despite his friction with the World Economic Forum, Musk has remained central to several global events, from SpaceX’s provision of satellite internet services in geopolitically sensitive regions through Starlink to the growing use of xAI’s Grok in U.S. government applications.
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Tesla states Giga Berlin workforce is stable, rejects media report
As per the electric vehicle maker, production and employment levels at the facility remain stable.
Tesla Germany has denied recent reports alleging that it has significantly reduced staffing at Gigafactory Berlin. As per the electric vehicle maker, production and employment levels at the facility remain stable.
Tesla denies Giga Berlin job cuts report
On Wednesday, German publication Handelsblatt reported that Tesla’s workforce in Gigafactory Berlin had been reduced by about 1,700 since 2024, a 14% drop. The publication cited internal documents as its source for its report.
In a statement to Reuters, Tesla Germany stated that there has been no significant reduction in permanent staff at its Gigafactory in Grünheide compared with 2024, and that there are no plans to curb production or cut jobs at the facility.
“Compared to 2024, there has been no significant reduction in the number of permanent staff. Nor are there any such plans. Compared to 2024, there has been no significant reduction in the number of permanent staff. Nor are there any such plans,” Tesla noted in an emailed statement.
Tesla Germany also noted that it’s “completely normal” for a facility like Giga Berlin to see fluctuations in its headcount.
A likely explanation
There might be a pretty good reason why Giga Berlin reduced its headcount in 2024. As highlighted by industry watcher Alex Voigt, in April of that year, Elon Musk reduced Tesla’s global workforce by more than 10% as part of an effort to lower costs and improve productivity. At the time, several notable executives departed the company, and the Supercharger team was culled.
As with Tesla’s other factories worldwide, Giga Berlin adjusted staffing during that period as well. This could suggest that a substantial number of the 1,700 employees reported by Handelsblatt were likely part of the workers who were let go by Elon Musk during Tesla’s last major workforce reduction.
In contrast to claims of contraction, Tesla has repeatedly signaled plans to expand production capacity in Germany. Giga Berlin factory manager André Thierig has stated on several occasions that the site is expected to increase output in 2026, reinforcing the idea that the facility’s long-term trajectory remains growth-oriented.
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Elon Musk gets brash response from Ryanair CEO, who thanks him for booking increase
Elon Musk got a brash response from Ryanair CEO Michael O’Leary, who said in a press conference on Wednesday afternoon that the Tesla frontman’s criticism of the airline not equipping Starlink has increased bookings for the next few months.
The two have had a continuing feud over the past several weeks after Musk criticized the airline for not using Starlink for its flights, which would enable fast, free, and reliable Wi-Fi on its aircraft.
Tesla CEO Elon Musk trolls budget airline after it refuses Starlink on its planes
Musk said earlier this week that he was entertaining the idea of purchasing Ryanair and putting someone named Ryan in charge, which would oust O’Leary from his position.
However, the barbs continued today, as O’Leary held a press conference, aiming to dispel any beliefs about Starlink and its use case for Ryanair flights, which are typically short in length.
O’Leary said in the press conference today:
“The Starlink people believe that 90% of our passengers would happily pay for wifi access. Our experience tells us less than 10% would pay; He (Elon) called me a retar*ed twat. He would have to join the back of a very, very long queue of people that already think I’m a retar*ed twat, including my four teenage children.”
He then went on to say that, due to Musk’s publicity, bookings for Ryanair flights have increased over the past few days, up 2 to 3 percent:
“But we do want to thank him for the wonderful boost in publicity. Our bookings are up 2-3% in the last few days. So thank you to Mr. Musk, but he’s wrong on the fuel drag. Non-European citizens cannot own a majority of European airlines, but if he wants to invest in Ryanair, we think it would be a very good investment.”
O’Leary didn’t end there, as he called Musk’s social media platform X a “cesspit,” and said he has no concern over becoming a member of it. However, Ryanair has been very active on X for several years, gaining notoriety for being comical and lighthearted.
🚨 Ryanair CEO’s comments on X and Starlink today at the planned presser.
Strange comments here, it just feels like it’s time to end all this crap https://t.co/NYeG95bM82
— TESLARATI (@Teslarati) January 21, 2026
The public spat between the two has definitely benefited Ryanair, and many are calling for it to end, especially those who support Musk, as they see it as a distraction.
Nevertheless, it is likely going to end with no real movement either way, and is more than likely just a bit of hilarity between the two parties that will end in the coming days.