News
Porsche unveils new Taycan with updated exterior, better performance, and $99.4k starting price
Porsche has formally unveiled the new Taycan. The sports car maker noted that the refreshed Taycan sports sedan, Taycan Cross Turismo, and Taycan Sport Turismo have been improved in almost every discipline. A look at the new vehicles’ specs and features suggests that Porsche’s comments are accurate.
In a press release announcing the refreshed vehicle, Porsche noted that four powertrain options are available for the Taycan sports sedan, Taycan Cross Turismo, and Taycan Sport Turismo. Kevin Giek, head of the Taycan line, shared some thoughts about the new vehicle.
“We ushered in the new era of e-mobility with the Taycan at the end of 2019. It immediately proved to be a game changer and innovative pioneer in the e-vehicle segment. We are now continuing this success story with the extensively updated Taycan. The model line has reached new heights in terms of performance, with exceptional driving dynamics and driving pleasure. At the same time, we were able to significantly improve efficiency, range, day-to-day usability and comfort,” Giek said.
A look at the refreshed Taycan would reveal some exterior changes that Porsche has rolled out to the vehicle. These include new front and rear-end styling with new headlights and tail lights, as well as Turbonite accent colors for the Taycan Turbo and Taycan Turbo S models.
Porsche also noted that all refreshed Taycan models feature better acceleration than their predecessors. Moreover, the automaker also rolled out a new “Push-to-Pass” function in the Sport Chrono package, which provides a boost of up to 70 kW depending on the trim for up to 10 seconds. By activating “Push-to-Pass,” the base Taycan could deliver a boost of 60 KW. And in the Taycan Turbo S, the feature offers an additional 140 kW with Launch Control.
The sports car maker noted that the refreshed Taycan offers over 35% more range than its predecessor, with the vehicle’s WLTP range being increased to up to 678 km (421 miles). At 800-volt DC charging stations, the new Taycan can charge at up to 320 kW, which should provide drivers and passengers with short charging stops during long road trips.
Other improvements that were rolled out to the Taycan include a new active chassis, standard adaptive air suspension for the entire line, an advanced powertrain with a new rear-axle motor with up to 80 kW more power than its predecessor, and a weight reduction of up to 15 kg (33 lbs). The new Taycan’s instrument cluster, central display, and optional passenger display have also been optimized with more features.
The new 2025 Taycan sedan and Cross Turismo models are available to order now and are expected to reach US Porsche Centers around summer 2024.
Following is Porsche’s MSRP for the new Taycan. It should be noted that these prices do not include a $1,995 delivery, processing, and handling fee, or potential dealer markups.
- 2025 Taycan: $99,400
- 2025 Taycan 4S: $118,500
- 2025 Taycan Turbo: $173,600
- 2025 Taycan Turbo S: $209,000
- 2025 Taycan 4 Cross Turismo: $111,100
- 2025 Taycan 4S Cross Turismo: $125,200
- 2025 Taycan Turbo Cross Turismo: $176,300
- 2025 Taycan Turbo S Cross Turismo: $211,700
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Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
