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Rivian’s first ‘Experience Center’ planned for Laguna Beach landmark

(Credit: Rivian)

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Rivian is planning to open an “Experience Center” in Laguna Beach, transforming a landmark movie theater into a full-fledged EV community facility.

An application to transform the Laguna Theater into the company’s introductory Experience Center was submitted last Summer. Initially, the Laguna Theater has the appearance of a 1930’s era cinema, giving some nostalgia of an evening at the movies. Rivian plans to add some features to the historic Laguna Theatre that will likely complement the automaker’s massive push that is planned for later this year when its R1T pickup hits the market.

Laguna Theater (cinematreasures.org)

Closing in 2015, the Laguna Theater was built in 1934 but began operating in 1935. Rivian looks to maintain the overall design and personality of the building, without disrupting the essence of the building’s historic charm.

In documents acquired by JimmyEV of the RivianOwnersForum, Rivian’s proposal plans to:

‘Transform the historic theater into a community-focused hub that will include retail space, food and beverage, and a restored theater for public programming. Rivian sees this project as an opportunity to invest into the community of Laguna Beach by restoring the historic façade, modernizing the theater interior, and introducing new public programming to make it an activated development year-round.”

The automaker states in other areas of the document that it plans to hold Live Events and Screenings, along with Art Showings, Lectures, Classes, a Theater, and Retail and Cafe spaces in the facility after it does a renovation of the building. It plans to keep the overall footprint of the Laguna Theater the same and only wishes to restore some of the interior and exterior elements to “match existing and historical conditions.” Rivian says that it plans to follow Genera Plan policies like the Encouraged Preservation of Historic Structures and Adaptive Reuse of Buildings as it protects the character-defining components of the Laguna Beach area.

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The concept art for Rivian’s planned “Experience Center”

An apartment unit is also located above the Theater, and Rivian plans to take possession of it to house guest speakers, lecturers, Rivian shareholders, and customers, when applicable.

Rivian’s proposed restoration and re-use of the Theater will only require slight restorations with some floorplan reconfigurations, the company’s conclusion on the application says. The overall goal is to preserve the Laguna Theater as a community landmark while using the historic space to promote Rivian’s new, state-of-the-art electric vehicles. The company plans to begin deliveries of the R1T later this Summer and is coming off of its most robust Investment Round yet, where the automaker raised over $2.65 billion in funding. The Experience Center has already been given the go-ahead by local authorities, according to the Laguna Beach Independent. It will open in late 2021.

“I’m really excited about the project,” Laguna Beach Planning Commissioner Jorg Dubin said. “I’m happy that the theater is finally going to have something going on there instead of it being empty. I’m fully in favor of the project moving forward.”

Rivian’s application for the Experience Center is available below. Let us know what you think in the comments, or you can Tweet or e-mail me directly.

Rivian Experience Center Laguna Beach by Joey Klender on Scribd

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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GM CEO Mary Barra says she told Biden to give Tesla and Musk EV credit

“He was crediting me, and I said, ‘Actually, I think a lot of that credit goes to Elon and Tesla…You know me, Andrew. I don’t want to take credit for things.”

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General Motors CEO Mary Barra said in a new interview on Wednesday that she told President Joe Biden to credit Tesla and its CEO, Elon Musk, for the widespread electric vehicle transition.

She said she told Biden this after the former President credited her and GM for leading EV efforts in the United States.

During an interview at the New York Times Dealbook Summit with Andrew Ross Sorkin, Barra said she told Biden that crediting her was essentially a mistake, and that Musk and Tesla should have been explicitly mentioned (via Business Insider):

“He was crediting me, and I said, ‘Actually, I think a lot of that credit goes to Elon and Tesla…You know me, Andrew. I don’t want to take credit for things.”

Back in 2021, President Biden visited GM’s “Factory Zero” plant in Detroit, which was the centerpiece of the company’s massive transition to EVs. The former President went on to discuss the EV industry, and claimed that GM and Barra were the true leaders who caused the change:

“In the auto industry, Detroit is leading the world in electric vehicles. You know how critical it is? Mary, I remember talking to you way back in January about the need for America to lead in electric vehicles. I can remember your dramatic announcement that by 2035, GM would be 100% electric. You changed the whole story, Mary. You did, Mary. You electrified the entire automotive industry. I’m serious. You led, and it matters.”

People were baffled by the President’s decision to highlight GM and Barra, and not Tesla and Musk, who truly started the transition to EVs. GM, Ford, and many other companies only followed in the footsteps of Tesla after it started to take market share from them.

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Elon Musk and Tesla try to save legacy automakers from Déjà vu

Musk would eventually go on to talk about Biden’s words later on:

They have so much power over the White House that they can exclude Tesla from an EV Summit. And, in case the first thing, in case that wasn’t enough, then you have President Biden with Mary Barra at a subsequent event, congratulating Mary for having led the EV revolution.”

In Q4 2021, which was shortly after Biden’s comments, Tesla delivered 300,000 EVs. GM delivered just 26.

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Tesla Full Self-Driving shows confident navigation in heavy snow

So far, from what we’ve seen, snow has not been a huge issue for the most recent Full Self-Driving release. It seems to be acting confidently and handling even snow-covered roads with relative ease.

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Credit: Grok

Tesla Full Self-Driving is getting its first taste of Winter weather for late 2025, as snow is starting to fall all across the United States.

The suite has been vastly improved after Tesla released v14 to many owners with capable hardware, and driving performance, along with overall behavior, has really been something to admire. This is by far the best version of FSD Tesla has ever released, and although there are a handful of regressions with each subsequent release, they are usually cleared up within a week or two.

Tesla is releasing a modified version of FSD v14 for Hardware 3 owners: here’s when

However, adverse weather conditions are something that Tesla will have to confront, as heavy rain, snow, and other interesting situations are bound to occur. In order for the vehicles to be fully autonomous, they will have to go through these scenarios safely and accurately.

One big issue I’ve had, especially in heavy rain, is that the camera vision might be obstructed, which will display messages that certain features’ performance might be degraded.

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So far, from what we’ve seen, snow has not been a huge issue for the most recent Full Self-Driving release. It seems to be acting confidently and handling even snow-covered roads with relative ease:

Moving into the winter months, it will be very interesting to see how FSD handles even more concerning conditions, especially with black ice, freezing rain and snow mix, and other things that happen during colder conditions.

We are excited to test it ourselves, but I am waiting for heavy snowfall to make it to Pennsylvania so I can truly push it to the limit.

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Tesla hosts Rome Mayor for first Italian FSD Supervised road demo

The event marked the first time an Italian mayor tested the advanced driver-assistance system in person in Rome’s urban streets.

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Credit: @andst7/X

Tesla definitely seems to be actively engaging European officials on FSD’s capabilities, with the company hosting Rome Mayor Roberto Gualtieri and Mobility Assessor Eugenio Patanè for a hands-on road demonstration. 

The event marked the first time an Italian mayor tested the advanced driver-assistance system in person in Rome’s urban streets. This comes amid Tesla’s push for FSD’s EU regulatory approvals in the coming year.

Rome officials experience FSD Supervised

Tesla conducted the demo using a Model 3 equipped with Full Self-Driving (Supervised), tackling typical Roman traffic including complex intersections, roundabouts, pedestrian crossings and mixed users like cars, bikes and scooters.

The system showcased AI-based assisted driving, prioritizing safety while maintaining flow. FSD also handled overtakes and lane decisions, though with constant driver supervision.

Investor Andrea Stroppa detailed the event on X, noting the system’s potential to reduce severe collision risks by up to seven times compared to traditional driving, based on Tesla’s data from billions of global fleet miles. The session highlighted FSD’s role as an assistance tool in its Supervised form, not a replacement, with the driver fully responsible at all times.

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Path to European rollout

Tesla has logged over 1 million kilometers of testing across 17 European countries, including Italy, to refine FSD for local conditions. The fact that Rome officials personally tested FSD Supervised bodes well for the program’s approval, as it suggests that key individuals are closely watching Tesla’s efforts and innovations.

Assessor Patanè also highlighted the administration’s interest in technologies that boost road safety and urban travel quality, viewing them as aids for both private and public transport while respecting rules.

Replies on X urged involving Italy’s Transport Ministry to speed approvals, with one user noting, “Great idea to involve the mayor! It would be necessary to involve components of the Ministry of Transport and the government as soon as possible: it’s they who can accelerate the approval of FSD in Italy.”

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