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Rivian Gear shop reminds owners of the company’s sustainable adventure goals
Rivian’s Gear Shop is live just as the company prepares to price its initial public offering on Tuesday. The items in Rivian’s Gear Shop remind customers of its main purpose: to allow people to have outdoor adventures while also preserving nature for future generations.
The Gear Shop reflects Rivian’s approach in the electric vehicle market. The shop features T-shirts, sweatshirts, and caps with Normal, Illinois printed on them, almost like one of the souvenirs tourists buy during trips to new and fun places. There are also some T-shirts and caps that simply feature Rivian’s logo.
While all the Rivian shirts and caps are great for owners and supporters of the company, the most interesting part of the Gear Shop would be the actual gear available for purchase. The Rivian Camp Kitchen x Snow Peak Package is perhaps the perfect example of the company’s vision for the Gear Shop. The package includes three accessories: The Camp Kitchen, the Rivian Gear Tunnel Shuttle, and the Snow Peak Kitchen Set.
The Camp Kitchen is a modular kitchen that gives Rivian R1T owners a functional kitchen during outdoor adventures. The kitchen takes up 1,440 watts of power to run. It has a two-burner induction cooktop that Rivian claims can heat up a pot of chili quickly and still stay cool to the touch. The modular kitchen also comes with a 4-gallon water tank.
The Camp Kitchen is mounted onto and powered through the Gear Tunnel Shuttle, which is found in the R1T’s gear tunnel. The Gear Tunnel Shuttle is required to operate the Camp Kitchen. To install the shuttle, Rivian owners must go to a service center.
The last piece of the package is the Snow Peak kitchen set. It is a 30-piece set that fully compliments the Camp Kitchen. The Snow Peak kitchen set includes cooking accessories like a nylon & bamboo spatula, a nylon ladle, a kettle, and knives. The set also includes a 4-piece cutlery set, bolts, plates, and six mugs. And Rivian didn’t forget to add some lighting into the set either, as it comes with a string of lights and a pole.
Rivian hasn’t listed the price of the Rivian Camp Kitchen x Snow Peak Package. However, the Gear Shop states the package is coming soon, and shipping is free in the United States.
Along with a kitchen, Rivian also thought of accommodations while owners are enjoying nature. The Gear Shop listed a three-person tent package, which includes a ladder, cargo crossbars, and a 2.5” thick wall-to-wall foam mattress. The crossbars are required to mount the tents onto the R1S or R1T.
Another notable item in the Gear Shop would be Rivian’s Field Kit. The Field Kit costs $150 and fits snugly along the passenger door of the R1T pickup. It contains emergency care items like bandages , burn shield dressing, disposable gloves, gauze pads, and a finger splint.
Rivian’s Gear Shop is full of other accessories that could enhance someone’s outdoor adventures. Rivian will probably release more accessories and maybe even appropriate apparel for outdoor adventures in the future. The company’s founder and CEO RJ Scaringe has stated in the past that he would like Rivian vehicles to have a “Patagonia-like feel of enabling adventure.” It stands to reason that the same goes for the items Rivian releases in its Gear Shop.
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Tesla has expanded its branded ‘For Business’ Supercharger program that it launched last year, as yet another company is using the platform to attract EV owners to its business and utilize a unique advertising opportunity.
Francis Energy of Oklahoma is launching four Superchargers in Norman, where the University of Oklahoma is located. The Superchargers, which are fitted with branding for Francis Energy, will officially open tomorrow.
It will not be the final Supercharger location that Francis Energy plans to open, the company confirmed to EVWire.
Back in early September, Tesla launched the new “Supercharger for Business” program in an effort to give businesses the ability to offer EV charging at custom rates. It would give their businesses visibility and would also cater to employees or customers.
“Purchase and install Superchargers at your business,” Tesla wrote on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The first site opened in Land O’ Lakes, Florida, which is Northeast of Tampa, as a company called Suncoast launched the Superchargers for local EV owners.
Tesla launches its new branded Supercharger for Business with first active station
The program also does a great job at expanding infrastructure for EV owners, which is something that needs to be done to encourage more people to purchase Teslas and other electric cars.
Francis Energy operates at least 14 EV charging locations in Oklahoma, spanning from Durant to Oklahoma City and nearly everywhere in between. Filings from the company, listed by Supercharge.info, show the company’s plans to convert some of them to Tesla Superchargers, potentially utilizing the new Supercharger for Business program to advertise.
Moving forward, more companies will likely utilize Tesla’s Supercharger for Business program as it presents major advantages in a variety of ways, especially with advertising and creating a place for EV drivers to gain range in their cars.
Tesla Cybercab is perhaps the most highly-anticipated project that the company plans to roll out this year, and as it is undergoing its testing phase in pre-production currently, there are some things to work through with it.
Over the weekend, an image of the Cybercab being loaded onto a tow truck started circulating on the internet, and people began to speculate as to what the issue could be.
Hmmmmmm… https://t.co/L5hWcOXQkb pic.twitter.com/OJBDyHNTMj
— TESLARATI (@Teslarati) January 11, 2026
The Cybercab can clearly be seen with a Police Officer and perhaps the tow truck driver by its side, being loaded onto, or even potentially unloaded from, the truck.
However, it seems unlikely it was being offloaded, as its operation would get it to this point for testing to begin with.
It appears, at first glance, that it needs assistance getting back to wherever it came from; likely Gigafactory Texas or potentially a Bay Area facility.
The Cybercab was also spotted in Buffalo, New York, last week, potentially undergoing cold-weather testing, but it doesn’t appear that’s where this incident took place.
It is important to remember that the Cybercab is currently undergoing some rigorous testing scenarios, which include range tests and routine public road operation. These things help Tesla assess any potential issue the vehicle could run into after it starts routine production and heads to customers, or for the Robotaxi platform operation.
This is not a one-off issue, either. Tesla had some instances with the Semi where it was seen broken down on the side of a highway three years ago. The all-electric Semi has gone on to be successful in its early pilot program, as companies like Frito-Lay and PepsiCo. have had very positive remarks.
The Cybercab’s future is bright, and it is important to note that no vehicle model has ever gone its full life without a breakdown. It happens, it’s a car.
Nevertheless, it is important to note that there has been no official word on what happened with this particular Cybercab unit, but it is crucial to remember that this is the pre-production testing phase, and these things are more constructive than anything.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla expands its branded ‘For Business’ Superchargers
Tesla Cybercab ‘breakdown’ image likely is not what it seems
