I had a rare opportunity to visit Rocket Crafters, a small rocket company located in Cocoa, Florida, just 10 miles from the Kennedy Space Center, that is developing and testing what is known as ‘hybrid rocket engines’. These 3D printed engines are born in Colorado from a custom-made printer because none exist on the market that’s large enough to print these rocket engines that DARPA contracts them to build, with a $600,000 investment.
Press gathered inside Rocket Crafters control room to speak to the team. (Tom Cross)
After the hybrid fuel grains are printed, they’re shipped to Rocket Crafters in Florida where they are further processed by wrapping them in carbon for additional strengthening and then test fired. The company is testing three engines per week at an industrial location in the city of Cocoa. The only requirement the City has for testing these engines is to keep the noise level below a certain decibel, over concerns of disruption to neighboring residential.
Multiple small unwrapped 10-second burning test-engines on a shelf for future testing. (Tom Cross)
The engines, called fuel grains, are tubes made of ABS plastic, the same material LEGO are made of. The fuel grains are so safe, in fact, they can fly with them on airplanes as a carry on. They are specially shaped for the use of burning smoothly as a rocket engine, something only a printing process could form, which is a patented invention by Ronald Jones. The fuel grain needs an oxidizer in order to burn through, and without that, there’s really not much you can do with them because they’re just a tube of plastic.
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- Rocket Crafters engine is a Patented printing process. (Tom Cross)
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- A look inside the fuel grain. (Tom Cross)
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- A fuel grain in the process of carbon-wrapping. (Tom Cross)
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- Inventor, Ronald Jones. (Tom Cross)
When I arrived at Rocket Crafters the day of the test, I asked if I could set up my launchpad cameras to capture the flame of the engine during the test fire. Due to safety concerns over their oxidizer tanks that were already full, the team kindly advised against doing so. The oxidizer is nitrous oxide, also known as laughing gas at the dentist. Needless to say, it probably would have been incredibly funny had it sprung a leak while I was setting up my camera. The whole test stand sits on the back of a flat-bed trailer that’s ratcheted down to the concrete and protected by mobile steel walls on three sides.
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- Rocket Crafters engine test stand. (Tom Cross)
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- Technicians take readings from the gauges on the test stand. (Tom Cross)
CEO Sid Gutierrez, a former Space Shuttle Pilot, and Shuttle Commander touted the safety aspects of their rocket engine. “What you won’t see are cryogenics, bi-propellant liquid fuel engines, no signs saying explosives,” he said during the video conference. Rocket Crafters are carving their slice into the new wave of affordable launches for small-scale cube satellites and have grand plans of creating their own rocket called Intrepid consisting of multiple hybrid rocket engines burning simultaneously.
They brought me into their testing facility to showcase their fuel grains, carbon wrapping process, and most importantly a 10-second test fire of one of the engines from inside their control room. During the test, the engine could be heard through multiple block walls and doors as if it was just 10 feet away. The building didn’t shake, the sound was intense, though. The video on the screen doesn’t do it justice. The whole experience was pretty awesome.
Rocket Crafters still has a bit of work to do trying and testing new components before they’re ready to launch but they’ve already begun making prototypes of their full-scale engine. The day I was there, engineers were testing a nozzle made of a material they hadn’t tried before. “You don’t see many 15-person companies developing a rocket,” said Robert Fabian, SVP of Propulsion.
SVP of Propulsion explains the components inside the test-tube. (Tom Cross)
I’m no rocket expert, I’d be a rocket scientist instead of a photographer if so, but I learn a lot by doing this. I think this particular hybrid rocket engine would be perfectly suited for a prosumer market of amateur rocketry, especially considering how safe they are and non-toxic to the environment. The few amateur rocket enthusiasts I’ve asked about hybrid engines said they’d be great to have after they fix the flaws of hybrid engines.
Here’s a video of one of their engine tests:
https://youtu.be/BVPxbdkC1y8
Tom Cross
Elon Musk escalated his monthslong feud with Christopher Nolan’s The Odyssey this week, pledging that his own AI video tool will produce a competing version before the year is out. Responding to a fan-made, AI-generated clip of the ancient epic, Musk wrote on X, “Before this year ends, Grok Imagine will make a full-length movie of The Odyssey that is historically accurate and true to the art of Homer.”
In June, Musk quoted an xAI-shared trailer built entirely with Grok Imagine Video 1.5, a two-minute-plus reimagining of The Odyssey styled after a 1970s classical Hollywood epic, and predicted “full movies by the end of the year,” as Teslarati reported at the time. That trailer, built from 36 consistent shots by a single creator, was Musk’s proof of concept. This week’s pledge turns that prediction into a specific commitment, tied directly to Homer’s text rather than a generic demo.
Before this year ends, Grok Imagine will make a full-length movie of The Odyssey that is historically accurate and true to the art of Homer https://t.co/bVHzUmY9WN
— Elon Musk (@elonmusk) July 22, 2026
When a fan separately proposed that Musk fund a live-action alternative, to “give Mel Gibson $100 million to film an Odyssey adaptation with painstakingly historically accurate ships, armour, weapons, and casting, with all dialogue taken straight from the original poem and delivered in Homeric Greek,” Musk replied with two words: “I’m down.”
The Grok Imagine pledge lands as the tool’s underlying infrastructure has changed hands. Grok is no longer a standalone product, it folded into SpaceXAI after SpaceX’s acquisition of xAI closed in February, meaning the compute behind any Odyssey production traces back to the same Colossus supercomputers now bundled into SpaceX’s pitch to investors. Musk has separately said SpaceX’s own engineering data is being fed into the next major Grok training run, a two trillion parameter model he’s called the “2T run.”
Whether Grok Imagine can sustain a feature length narrative, rather than a series of impressive individual shots, remains the open question.
Cybertruck
Tesla Mobile App gets a new feature that wrap fans are going to love
Tesla’s Summer Update removes the USB drive step from customizing your car’s digital wrap design.
Tesla’s latest 2026 Summer Update quietly closes out one of the more tedious steps in personalizing a Tesla’s digital appearance. Uploading a custom wrap design used to require a USB drive. Now it doesn’t.
The feature is listed in Tesla’s release notes as “Send Custom Wraps from Mobile App.” The company described it plainly: “Skip the USB drive and upload a custom wrap of your car from the mobile app. Instructions for creating a custom wrap here: github.com/teslamotors/custom-wraps.”
The digital wrap tool has been around since Tesla’s 2024 Holiday Update, when it launched for Cybertruck owners first, as Teslarati reported at the time. Getting a design onto the car meant formatting a USB drive, creating a folder named exactly “Wraps,” dropping in PNG files sized between 512×512 and 1024×1024 pixels and under 1 MB each, then plugging the drive in and applying the wrap through Toybox. Tesla expanded the tool to other models and renamed it from “Colorizer” to “Paint Shop” with the 2025 Holiday Update, while also adding license plate and window tint customization alongside the wraps.
Custom wraps via mobile app https://t.co/5OydZ26g9p pic.twitter.com/uexU0ZePxu
— Tesla (@Tesla) July 22, 2026
The latest Summer Update removes the USB step from that process. Owners will be able to pull a design from wherever they saved it, whether that’s a download from social media or something built from Tesla’s own GitHub templates, and push it to the car directly through the app.
Tesla reveals 2026 Summer Update with crazy fixes to Nav and more
It’s a small fix relative to the rest of this latest release, which also included expanded Grok voice commands, automatic navigation that learns regular routes, and self-driving stats inside the mobile app, all detailed in our rundown of the full Summer Update. The USB requirement was one of the more common complaints about Paint Shop since it launched. Tesla did not say when the wrap upload change would reach individual vehicles, only that the broader update is rolling out now in waves.
Elon Musk
Tesla Diner is throwing a birthday party with a Franz-signed special treat
Tesla Diner turns one on July 21 with Optimus, roller skates, and a Franz-signed hat.
Tesla is throwing its Hollywood Diner a first birthday party on July 21 and the celebration comes with a guest list of unique items, including a limited run of Tesla Diner birthday hats personally signed by Tesla Chief Designer Franz von Holzhausen for the first 50 customers who place an in-car order at midnight.
One year after lines wrapped around the block on Santa Monica Boulevard for a diner that most of the restaurant industry did not take seriously, Tesla is making the case that the concept was worth the years it took to build. The concept had been in Musk’s head since at least 2018, when he floated the idea of “an old school drive-in, roller skates and rock restaurant” on X, describing it years later as “‘Grease’ meets ‘The Jetsons’ with Supercharging.”
Tesla Optimus Gen 3 is coming to the Tesla Diner with new ambitions
What made the diner genuinely different from any restaurant that came before it was not the menu or the nostalgia. It was the ordering model. Tesla owners could place food orders directly from their vehicle’s touchscreen before arriving, a small feature that hints at something much larger on the horizon. As the Cybercab and unsupervised FSD expand across major cities, the diner model becomes a template for an entirely new kind of commerce. A robotaxi pulling in to charge does not need a human to walk up to a counter. The vehicle places the order, the food is ready on arrival, and the passenger never interrupts the experience of being driven somewhere else. It is the first glimpse of what drive-through commerce looks like when the car is doing the driving.
As Teslarati has reported, Musk signaled immediately after opening that the Hollywood location was only the beginning, posting that Tesla would expand the concept to major cities worldwide and along Supercharger corridors on long-distance routes if the first location proved successful. One year in, the birthday celebration on July 21 makes a strong case that it has. Tesla announced a full day of events including a Cybercab on display, a birthday menu, Optimus in attendance, face painting, a photo booth, roller skating servers, a light show, a Skypad DJ, and complimentary collectibles.
If Musk’s ambition holds, the Hollywood diner is year one of something much bigger. The birthday party is the proof of concept. The robotaxi fleet is the business model waiting behind it.
Tesla Diner is turning 1 on July 21st, so we’re throwing a party
Come swing by for a day full of fun:
– Cybercab on display
– Birthday menu
– @Tesla_Optimus
– Face painting for kids & adults
– Photo booth
– Servers on roller skates delivering your order
– Light show
– Skypad DJ… pic.twitter.com/TD8pOjihYs— Tesla North America (@tesla_na) July 18, 2026
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