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DeepSpace: Rocket Lab nails third Electron launch of 2019 as next rocket heads to launch pad

Rocket Lab's Electron rocket lifts off from Mahia Peninsula on June 29th for the company's third launch of 2019. (Rocket Lab)

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7 years ago

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Welcome to the latest edition of DeepSpace! Each week, I’ll hand-craft this newsletter to give you a breakdown of what’s happening in the space industry and tell you what you need to know. 

On June 29th, startup Rocket Lab completed its third successful Electron rocket launch this year, placing roughly half a dozen small(ish) satellites in orbit as part of a dedicated mission for Seattle-based startup Spaceflight Industries.

Technically speaking, with three launches under its belt, Rocket Lab has now reached orbit more times this year than the United Launch Alliance’s (ULA) Atlas V and Delta IV rockets combined, despite the fact that the company conducted its first commercial launch just seven months ago. In other words, Rocket Lab is finding its stride with Electron at an unprecedented speed and may be able to complete its tenth successful orbital launch less than two years after the company first reached orbit (January 2018). June 29th’s launch is just the latest in a string of impressive successes for Rocket Lab and the company doesn’t appear to be slowing down any time soon.

Electron Flight 7: “Make It Rain”

  • A tongue-in-cheek reference to the stereotype that it rains constantly in Seattle, home of launch contractor Spaceflight Industries, Electron Flight 7 was a commercial rideshare mission that included six publicly manifested satellites and at least one classified payload.
    • Altogether, the payload mass was reported by Rocket Lab to be roughly 80 kg (175 lb). Aside from marking the orbital debut of Australia’s Melbourne Space Program, Flight 7’s main passenger – manifested via SpaceX – was BlackSky’s ~56 kg (125 lb), dishwasher-sized Global 3 satellite, the third of its kind to reach orbit.
    • BlackSky’s ultimate goal is to build a full constellation of at least 60 Global satellites, each capable of delivering >1000 images with an impressive resolution of ~1m/pixel. The first four (including Global 3) were actually built by Spaceflight itself, but the 60-satellite constellation is to be produced at LeoStella’s recently-inaugurated Seattle factory and replaced every few years.
 

Attached above black, rectangular cubesat dispensers is BlackSky’s minifridge-sized Global 3 satellite (top), encapsulated inside Electron’s carbon fiber fairing soon after (left). Electron lifted off (right) on June 28th (June 29th local time) and was greeted by a spectacular sunset-lit view of its launch site, located on New Zealand’s Mahia Peninsula. (Rocket Lab)
  • It can be all but guaranteed that BlackSky (or LeoStella) will return to Rocket Lab for future Global satellite launch contracts, perhaps flying 2-3 spacecraft at a time to expedite constellation completion and lower the overall cost of getting it into orbit.
  • Carrying a price tag of roughly $6M, Electron is capable of placing 150 kg (330 lb) into a 500 km (310 mi) sun-synchronous orbit (SSO). 3 Global satellites would likely push Electron to its limits, while 2 would leave plenty of space for additional copassenger spacecraft and thus opportunities to lower the overall cost to BlackSky.
  • Some 50 minutes after lifting off from New Zealand, Electron’s third stage – a “kick stage” powered by a custom-built Curie engine – ignited and burned for about 45 seconds, circularizing its orbit. A few minutes later, all 6-7+ spacecraft were successfully deployed, leaving the kick stage to once again lower its orbit to facilitate a quick and controlled reentry, minimizing space debris.

Onto the next one

  • Pictured at the bottom of the gallery above, Rocket Lab – much like SpaceX – completed a full static fire test of Flight 8’s Electron upper stage, the last major test milestone standing in the way of Electron’s next launch. Located in Auckland, NZ, the upper stage will now be shipped around 300 mi (500 km) south to Rocket Lab’s Mahia Peninsula-based Launch Complex 1 (LC-1).
  • According to Rocket Lab’s website, Electron Flight 8 is scheduled no earlier than (NET) August 2019, although the company’s Flight 7 webcast host indicated that it could happen as early as July.
    • Either way, it appears that Rocket Lab is well on its way to achieving a bimonthly average launch cadence this year.
    • The company’s goal is to reach a monthly launch cadence by the end of the year, roughly halving its current 2019 average of ~50 days between launches.
  • Ultimately, Rocket Lab’s future continues to look brighter month by month. As the only commercial smallsat launch operator currently serving customers, the company is essentially early to the party and has the market cornered by simply being first. Every launch will provide experience and get the company closer to profitability and even greater launch cadences, perhaps as high as 2-3x per month by the end of 2020.
Thanks for being a Teslarati Reader! Become a member today to receive an issue of DeepSpace in your inbox every Tuesday.

– Eric
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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla Full Self-Driving set to get an awesome new feature, Elon Musk says

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10 hours ago

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February 21, 2026

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Credit: Teslarati

Tesla Full Self-Driving is set to get an awesome new feature in the near future, CEO Elon Musk confirmed on X.

Full Self-Driving is the company’s semi-autonomous driving program, which is among the best available to the general public. It still relies on the driver to ultimately remain in control and pay attention, but it truly does make traveling less stressful and easier.

However, Tesla still continuously refines the software through Over-the-Air updates, which are meant to resolve shortcomings in the performance of the FSD suite. Generally, Tesla does a great job of this, but some updates are definitely regressions, at least with some of the features.

Tesla Cybertruck owner credits FSD for saving life after freeway medical emergency

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Tesla and Musk are always trying to improve the suite’s performance by fixing features that are presently available, but they also try to add new things that would be beneficial to owners. One of those things, which is coming soon, is giving the driver the ability to prompt FSD with voice demands.

For example, asking the car to park close to the front door of your destination, or further away in an empty portion of the parking lot, would be an extremely beneficial feature. Adjusting navigation is possible through Grok integration, but it is not always effective.

Musk confirmed that voice prompts for FSD would be possible:

Tesla Full Self-Driving is a really great thing, but it definitely has its shortcomings. Navigation is among the biggest complaints that owners have, and it is easily my biggest frustration with using it. Some of the routes it chooses to take are truly mind-boggling.

Another thing it has had issues with is being situated in the correct lane at confusing intersections or even managing to properly navigate through local traffic signs. For example, in Pennsylvania, there are a lot of stop signs with “Except Right Turn” signs directly under.

This gives those turning right at a stop sign the opportunity to travel through it. FSD has had issues with this on several occasions.

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Parking preferences would be highly beneficial and something that could be resolved with this voice prompt program. Grocery stores are full of carts not taken back by customers, and many people choose to park far away. Advising FSD of this preference would be a great advantage to owners.

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Cybertruck

Elon Musk clarifies Tesla Cybertruck ’10 day’ comment, fans respond

Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.

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12 hours ago

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February 21, 2026

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Credit: Tesla

Elon Musk has clarified what he meant by his comment on X yesterday that seemed to indicate that Tesla would either do away with the new All-Wheel-Drive configuration of the Cybertruck or adjust the price.

The response was cryptic as nobody truly knew what Musk’s plans were for the newest Tesla Cybertruck trim level. We now have that answer, and fans of the company are responding in a polarizing fashion.

On Thursday night, Tesla launched the Cybertruck All-Wheel-Drive, priced competitively at $59,990. It was a vast improvement from the Rear-Wheel-Drive configuration Tesla launched last year at a similar price point, which was eventually cancelled just a few months later due to low demand.

Tesla launches new Cybertruck trim with more features than ever for a low price

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However, Musk said early on Friday, “just for 10 days,” the truck would either be available or priced at $59,990. We can now confirm Tesla will adjust the price based on more recent comments from the CEO.

Musk said the price will fluctuate, but it “depends on how much demand we see at this price level.”

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Some are defending the decision, stating that it is simply logical to see how the Cybertruck sells at this price and adjust accordingly.

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Others, not so much.

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Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.

Demand will look strong because people want to lock in this price. The price will inevitably go up, and demand for the trim will likely fall a bit because of the increased cost.

Many are arguing Musk should have kept this detail internal, but transparency is a good policy to have. It is a polarizing move to confirm a price increase in just a week-and-a-half, but the community is obviously split on how to feel.

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Cybertruck

Tesla Cybertruck’s newest trim will undergo massive change in ten days, Musk says

It appears as if the new All-Wheel-Drive trim of Cybertruck won’t be around for too long, however. Elon Musk revealed this morning that it will be around “only for the next 10 days.”

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2 days ago

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February 20, 2026

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(Credit: Tesla)

Tesla’s new Cybertruck trim has already gotten the axe from CEO Elon Musk, who said the All-Wheel-Drive configuration of the all-electric pickup will only be available “for the next ten days.”

Musk could mean the price, which is $59,990, or the availability of the trim altogether.

Last night, Tesla launched the All-Wheel-Drive configuration of the Cybertruck, a pickup that comes in at less than $60,000 and features a competitive range and features that are not far off from the offerings of the premium trim.

Tesla launches new Cybertruck trim with more features than ever for a low price

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It was a nice surprise from Tesla, considering that last year, it offered a Rear-Wheel-Drive trim of the Cybertruck that only lasted a few months. It had extremely underwhelming demand because it was only $10,000 cheaper than the next trim level up, and it was missing a significant number of premium features.

Simply put, it was not worth the money. Tesla killed the RWD Cybertruck just a few months after offering it.

With the news that Tesla was offering this All-Wheel-Drive configuration of the Cybertruck, many fans and consumers were encouraged. The Cybertruck has been an underwhelming seller, and this seemed to be a lot of truck for the price when looking at its features:

  • Dual Motor AWD w/ est. 325 mi of range
  • Powered tonneau cover
  • Bed outlets (2x 120V + 1x 240V) & Powershare capability
  • Coil springs w/ adaptive damping
  • Heated first-row seats w/ textile material that is easy to clean
  • Steer-by-wire & Four Wheel Steering
  • 6’ x 4’ composite bed
  • Towing capacity of up to 7,500 lbs
  • Powered frunk

It appears as if this trim of Cybertruck won’t be around for too long, however. Musk revealed this morning that it will be around “only for the next 10 days.”

Musk could mean the price of the truck and not necessarily the ability to order it. However, most are taking it as a cancellation.

If it is, in fact, a short-term availability decision, it is baffling, especially as Tesla fans and analysts claim that metrics like quarterly deliveries are no longer important. This seems like a way to boost sales short-term, and if so many people are encouraged about this offering, why would it be kept around for such a short period of time?

Some are even considering the potential that Tesla axes the Cybertruck program as a whole. Although Musk said during the recent Q4 Earnings Call that Cybertruck would still be produced, the end of the Model S and Model X programs indicates Tesla might be prepared to do away with any low-volume vehicles that do not contribute to the company’s future visions of autonomy.

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The decision to axe the car just ten days after making it available seems like a true head-scratcher.

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