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DeepSpace: Rocket Lab nails third Electron launch of 2019 as next rocket heads to launch pad

Rocket Lab's Electron rocket lifts off from Mahia Peninsula on June 29th for the company's third launch of 2019. (Rocket Lab)

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Welcome to the latest edition of DeepSpace! Each week, I’ll hand-craft this newsletter to give you a breakdown of what’s happening in the space industry and tell you what you need to know. 

On June 29th, startup Rocket Lab completed its third successful Electron rocket launch this year, placing roughly half a dozen small(ish) satellites in orbit as part of a dedicated mission for Seattle-based startup Spaceflight Industries.

Technically speaking, with three launches under its belt, Rocket Lab has now reached orbit more times this year than the United Launch Alliance’s (ULA) Atlas V and Delta IV rockets combined, despite the fact that the company conducted its first commercial launch just seven months ago. In other words, Rocket Lab is finding its stride with Electron at an unprecedented speed and may be able to complete its tenth successful orbital launch less than two years after the company first reached orbit (January 2018). June 29th’s launch is just the latest in a string of impressive successes for Rocket Lab and the company doesn’t appear to be slowing down any time soon.



Electron Flight 7: “Make It Rain”

  • A tongue-in-cheek reference to the stereotype that it rains constantly in Seattle, home of launch contractor Spaceflight Industries, Electron Flight 7 was a commercial rideshare mission that included six publicly manifested satellites and at least one classified payload.
    • Altogether, the payload mass was reported by Rocket Lab to be roughly 80 kg (175 lb). Aside from marking the orbital debut of Australia’s Melbourne Space Program, Flight 7’s main passenger – manifested via SpaceX – was BlackSky’s ~56 kg (125 lb), dishwasher-sized Global 3 satellite, the third of its kind to reach orbit.
    • BlackSky’s ultimate goal is to build a full constellation of at least 60 Global satellites, each capable of delivering >1000 images with an impressive resolution of ~1m/pixel. The first four (including Global 3) were actually built by Spaceflight itself, but the 60-satellite constellation is to be produced at LeoStella’s recently-inaugurated Seattle factory and replaced every few years.
 

Attached above black, rectangular cubesat dispensers is BlackSky’s minifridge-sized Global 3 satellite (top), encapsulated inside Electron’s carbon fiber fairing soon after (left). Electron lifted off (right) on June 28th (June 29th local time) and was greeted by a spectacular sunset-lit view of its launch site, located on New Zealand’s Mahia Peninsula. (Rocket Lab)

  • It can be all but guaranteed that BlackSky (or LeoStella) will return to Rocket Lab for future Global satellite launch contracts, perhaps flying 2-3 spacecraft at a time to expedite constellation completion and lower the overall cost of getting it into orbit.
  • Carrying a price tag of roughly $6M, Electron is capable of placing 150 kg (330 lb) into a 500 km (310 mi) sun-synchronous orbit (SSO). 3 Global satellites would likely push Electron to its limits, while 2 would leave plenty of space for additional copassenger spacecraft and thus opportunities to lower the overall cost to BlackSky.
  • Some 50 minutes after lifting off from New Zealand, Electron’s third stage – a “kick stage” powered by a custom-built Curie engine – ignited and burned for about 45 seconds, circularizing its orbit. A few minutes later, all 6-7+ spacecraft were successfully deployed, leaving the kick stage to once again lower its orbit to facilitate a quick and controlled reentry, minimizing space debris.

Onto the next one

  • Pictured at the bottom of the gallery above, Rocket Lab – much like SpaceX – completed a full static fire test of Flight 8’s Electron upper stage, the last major test milestone standing in the way of Electron’s next launch. Located in Auckland, NZ, the upper stage will now be shipped around 300 mi (500 km) south to Rocket Lab’s Mahia Peninsula-based Launch Complex 1 (LC-1).
  • According to Rocket Lab’s website, Electron Flight 8 is scheduled no earlier than (NET) August 2019, although the company’s Flight 7 webcast host indicated that it could happen as early as July.
    • Either way, it appears that Rocket Lab is well on its way to achieving a bimonthly average launch cadence this year.
    • The company’s goal is to reach a monthly launch cadence by the end of the year, roughly halving its current 2019 average of ~50 days between launches.
  • Ultimately, Rocket Lab’s future continues to look brighter month by month. As the only commercial smallsat launch operator currently serving customers, the company is essentially early to the party and has the market cornered by simply being first. Every launch will provide experience and get the company closer to profitability and even greater launch cadences, perhaps as high as 2-3x per month by the end of 2020.
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– Eric

Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla rolling out Robotaxi pilot in SF Bay Area this weekend: report

Similar to the Austin pilot, the Robotaxi rides will reportedly be a paid service.

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Credit: @AdanGuajardo/X

Tesla is reportedly preparing to launch a Robotaxi pilot program in the Bay Area this weekend, with invites to a select number of customers reportedly being sent out as early as this Friday.

The update was shared in a report from Insider, which cited an internal memo from the electric vehicle maker.

New Robotaxi service launch

According to Insider, the Robotaxi service in the Bay Area is set to launch as soon as Friday. Thus, some Tesla owners in the area should receive invites to use the driverless ride-hailing service. Similar to the Austin pilot, the Robotaxi rides will reportedly be a paid service.

The publication noted that the Robotaxi service’s geofence in its Bay Area launch will be quite large, as it will include Marin, much of the East Bay, San Francisco, and San Jose. This is not surprising as California has long been saturated with Teslas, and it is home to several of the electric vehicle maker’s key facilities.

Unlike the Austin pilot, the Tesla Robotaxi service’s pilot in the Bay Area will use safety drivers seated in the driver’s seat. These drivers will be able to manually take over using the steering wheel and brakes as needed. As per a spokesperson from the California DMV, the agency recently met with Tesla but the company is yet to submit a formal application to operate fully driverless cars. 

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Tesla Robotaxi expansion

Interestingly enough, Tesla did tease the release of its Robotaxi service to the Bay Area in its second quarter earnings call. While discussing the service, Tesla VP of Autopilot/AI Software Ashok Elluswamy mentioned that the company will initially be rolling out Robotaxis with safety drivers in the San Francisco Bay Area. He did, however, also highlight that the electric vehicle maker is working hard to get government permission to release the service for consumers.

“The next thing to expand would be in the San Francisco Bay Area. We are working with the government to get approval here and, in the meanwhile, launch the service without the person in the driver seat just to expedite and while we wait for regulatory approval,” he stated.

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Tesla is ready with a perfect counter to the end of US EV tax credits

Tesla executives have mentioned that these more affordable models would resemble the company’s current lineup.

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Credit: Tesla Asia/X

The United States’ electric vehicle tax credit is coming to an end at the end of the third quarter. Tesla, the country’s leading electric vehicle maker, is ready to meet this challenge with a rather simple but clever counter. 

Tesla executives outlined this strategy in the recently held Q2 2025 earnings call.

End of the US EV tax credit

While Elon Musk has always maintained that he prefers a market with no EV tax credit, he also emphasized that he supports the rollback of any incentives given to the oil and gas industry. The Trump administration has not done this so far, instead focusing on the expiration of the $7,500 EV tax credit at the end of the third quarter.

Tesla has been going all-in on encouraging customers to purchase their vehicles in Q3 to take advantage of lower prices. The company has also implemented a series of incentives across all its offerings, from the Cybertruck to the Model 3. This, however, is not all, as the company seems to be preparing a longer-term solution to the expiration of the EV tax credit.

Affordable variants

During the Q2 2025 earnings call, Vice President of Vehicle Engineering Lars Moray stated that Tesla really did start the production of more affordable models in June. Quality builds of these vehicles are being ramped this quarter, with the goal of optimizing production over the remaining months of the year. If Tesla is successful, these models will be available for everyone in Q4. 

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“We started production in June, and we’re ramping quality builds and things around the quarter. And given that we started in North America and our goal is to maximize production with a higher rate. So starting Q3, we’re going to keep pushing hard on our current models to avoid complexity… We’ll be ready with new, more affordable models available for everyone in Q4.,” Moravy stated. 

These comments suggest that Tesla should be able to offer vehicles that are competitively priced even after the EV tax credit has been phased out. Interestingly enough, previous comments from Tesla executives have mentioned that these more affordable models would resemble the company’s current lineup. This suggests that the more affordable models may indeed be variations of the Model Y and Model 3, but offered at a lower price.

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Elon Musk

Elon Musk reveals Tesla’s next Robotaxi expansion in more ways than one

Tesla Robotaxi is growing in more ways than one. Tesla wants to expand and hopes to reach half the U.S. population by the end of the year.

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Credit: Tesla

Tesla CEO Elon Musk revealed the company’s plans for its next expansion of the Robotaxi in terms of both the geofence in Austin and the platform overall, as it looks to move to new areas outside of Texas.

Tesla launched the Robotaxi platform last month on June 22, and has since expanded both the pool of users and the area that the driverless Model Y vehicles can travel within.

The first expansion of the geofence caught the attention of nearly everyone and became a huge headline as Tesla picked a very interesting shape for the new geofence, resembling male reproductive parts.

The next expansion will likely absolve this shape. Musk revealed last night that the new geofence will be “well in excess of what competitors are doing,” and it could happen “hopefully in a week or two.”

Musk’s full quote regarding the expansion of the geofence and the timing was:

“As some may have noted, we have already expanded our service area in Austin. It’s bigger and longer, and it’s going to get even bigger and longer. We are expecting to greatly increase the service area to well in excess of what competitors are doing, hopefully in a week or two.”

The expansion will not stop there, either. As Tesla has operated the Robotaxi platform in Austin for the past month, it has been working with regulators in other areas, like California, Arizona, Nevada, and Florida, to get the driverless ride-hailing system activated in more U.S. states.

Tesla confirmed that they are in talks with each of these states regarding the potential expansion of Robotaxi.

Musk added:

“As we get the approvals and prove out safety, we will be launching the autonomous ride-hailing across most of the country. I think we will probably have autonomous ride-hailing in probably half the population of the US by the end of the year.”

We know that Tesla and Musk have been prone to aggressive and sometimes outlandish timelines regarding self-driving technology specifically. Regulatory approvals could happen by the end of the year in several areas, and working on these large metros is the best way to reach half of the U.S. population.

Tesla said its expansion of the geofence in Austin is conservative and controlled due to its obsession with safety, even admitting at one point during the Earnings Call that they are being “paranoid.” Expanding the geofence is necessary, but Tesla realizes any significant mistake by Robotaxi could take it back to square one.

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