News
Rocket Lab set for Electron’s 9th launch as work continues on reusability, new US launch pad
Over the last several weeks, US spaceflight company Rocket Lab has posted major updates about its ongoing work on LC-2 – the company’s second orbital launch complex – and offered a number of glimpses behind the scenes of preparations for Electron’s 9th orbital launch attempt.
That attempt will be streamed by Rocket Lab and could occur as early as October 17th, delayed from the 15th due to unfavorable weather conditions.
Prior to announcing booster recovery efforts – much like SpaceX and the Falcon 9 – the company broke ground on their first US-based launch facility, to be located at the Mid-Atlantic Regional Spaceport in Wallops Island, Virginia. Launch Complex 2 (LC-2) will join the company’s lone orbital Launch Complex 1 (LC-1) – New Zealand’s first and only orbital launch site – and is meant to enable Rocket Lab to eventually reach a biweekly-to-weekly launch cadence with Electron.
In a statement posted to the company’s social media accounts, Rocket Lab proudly announced that it is working alongside Virginia Space teams to construct LC-2 and its associated Integration and Control Facilities. The future pad recently reached a major milestone as workers installed LC-2’s 66-ton Electron launch platform, to be followed soon after by the installation of the mount’s 44 foot tall (13.4m) strongback, itself weighing 7.6 tons. This marks the beginning of the end of construction efforts at the complex and Rocket Lab is still working towards completion sometime in December 2019. Inaugural pad testing and shakedown operations are expected to begin immediately after, followed by LC-2’s first Electron launch sometime in early 2020.
The US launch facilities will closely resemble Rocket Lab’s New Zealand pad both in appearance and operation: Electron will be rolled horizontally to the launch mount to be lifted vertical after installation on the strongback. A high-pressure water deluge system will protect the mount from Electron and deaden some of the acoustic energy created by the booster.
Mahia Peninsula, New Zealand 2017 (Rocket Lab)
Although Rocket Lab is an American company headquartered in Huntington, CA, it has never launched from the United States. The addition of a second launch complex is expected to drastically increase Electron’s launch cadence, while also lowering the burden placed on companies who would otherwise have to transport spacecraft internationally. In a statement, David Pierce – director of NASA Goddard Space Flight Center’s Wallop Flight Facility – said that “the company’s Electron rocket helps fill a key national need for providing more – and more frequent – launch opportunities for small satellites, and NASA’s Launch Range at GSFC/Wallops, which has enabled commercial space operations for decades, is poised and ready to support these missions.”
Rocket Lab previously worked with NASA to support the Educational Launch of Nanosatellites (ELaNa)-19 mission in December of 2018. So far, Rocket Lab has supported many small companies by launching a total of 39 satellites to orbit. A launch facility located in the US will allow the company to expand its customer base and open up opportunities for more US government launch contracts.
The new US-based launch facility will allow Rocket Lab to expand its employee roster by hiring up to 30 new team members in positions supportive of launch operations including engineering, launch safety, and administration. Launch Complex 2 has been certified to fly Electron up to 12 times a year – specifically supporting government contracts – while Launch Complex 1 in New Zealand has been certified for up to 120 launches per year.
Electron’s 9th launch – nicknamed “As the Crow Flies” – is scheduled for liftoff no earlier than (NET) October 15th and will be a dedicated commercial mission for startup Astro Digital. It will serve as an orbital launch attempt for Astro’s “Corvus” satellite bus and will test the world’s most powerful small electric propulsion system. In a recent blog post, Rocket Lab Senior Vice President of Global Launch Services Lars Hoffman stated that “the mission is a perfect example of the tailored, responsive and precise launch service sought by an increasing number of small satellite operators.”
On October 4th, the 9th flight-qualified Electron rocket completed a routine wet dress rehearsal (WDR) – loading the vehicle with propellant and counting down to launch (sans ignition) – at LC-1. A few days later, Astro Digital’s spacecraft was integrated with a Curie-powered kick stage and encapsulated inside Electron’s carbon fiber payload fairing.
As of now, everything is smoothly on track for Electron’s ninth launch. Of note, the Flight 9 Electron booster is outfitted with a new telemetry system designed to gather a huge amount of data about the reentry environment the booster experiences, data that will be used to reinforce the booster and prepare for its first recovery attempts.
Due to the volume of data that will be produced, Electron will quite literally eject small data capsules that will then be recovered by boat in the Pacific Ocean. If all goes well and the data returned looks promising, Rocket Lab could attempt its first Electron recoveries – nominally grabbing the parasailing booster mid-air with a helicopter – at some point in early 2020.
Check out Teslarati’s newsletters for prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket launch and recovery processes.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
âś… Battery Manufacturer: LG Energy Solutions
âś… Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
