News
Rocket Lab set for Electron’s 9th launch as work continues on reusability, new US launch pad
Over the last several weeks, US spaceflight company Rocket Lab has posted major updates about its ongoing work on LC-2 – the company’s second orbital launch complex – and offered a number of glimpses behind the scenes of preparations for Electron’s 9th orbital launch attempt.
That attempt will be streamed by Rocket Lab and could occur as early as October 17th, delayed from the 15th due to unfavorable weather conditions.
Prior to announcing booster recovery efforts – much like SpaceX and the Falcon 9 – the company broke ground on their first US-based launch facility, to be located at the Mid-Atlantic Regional Spaceport in Wallops Island, Virginia. Launch Complex 2 (LC-2) will join the company’s lone orbital Launch Complex 1 (LC-1) – New Zealand’s first and only orbital launch site – and is meant to enable Rocket Lab to eventually reach a biweekly-to-weekly launch cadence with Electron.
In a statement posted to the company’s social media accounts, Rocket Lab proudly announced that it is working alongside Virginia Space teams to construct LC-2 and its associated Integration and Control Facilities. The future pad recently reached a major milestone as workers installed LC-2’s 66-ton Electron launch platform, to be followed soon after by the installation of the mount’s 44 foot tall (13.4m) strongback, itself weighing 7.6 tons. This marks the beginning of the end of construction efforts at the complex and Rocket Lab is still working towards completion sometime in December 2019. Inaugural pad testing and shakedown operations are expected to begin immediately after, followed by LC-2’s first Electron launch sometime in early 2020.
The US launch facilities will closely resemble Rocket Lab’s New Zealand pad both in appearance and operation: Electron will be rolled horizontally to the launch mount to be lifted vertical after installation on the strongback. A high-pressure water deluge system will protect the mount from Electron and deaden some of the acoustic energy created by the booster.
Mahia Peninsula, New Zealand 2017 (Rocket Lab)
Although Rocket Lab is an American company headquartered in Huntington, CA, it has never launched from the United States. The addition of a second launch complex is expected to drastically increase Electron’s launch cadence, while also lowering the burden placed on companies who would otherwise have to transport spacecraft internationally. In a statement, David Pierce – director of NASA Goddard Space Flight Center’s Wallop Flight Facility – said that “the company’s Electron rocket helps fill a key national need for providing more – and more frequent – launch opportunities for small satellites, and NASA’s Launch Range at GSFC/Wallops, which has enabled commercial space operations for decades, is poised and ready to support these missions.”
Rocket Lab previously worked with NASA to support the Educational Launch of Nanosatellites (ELaNa)-19 mission in December of 2018. So far, Rocket Lab has supported many small companies by launching a total of 39 satellites to orbit. A launch facility located in the US will allow the company to expand its customer base and open up opportunities for more US government launch contracts.
The new US-based launch facility will allow Rocket Lab to expand its employee roster by hiring up to 30 new team members in positions supportive of launch operations including engineering, launch safety, and administration. Launch Complex 2 has been certified to fly Electron up to 12 times a year – specifically supporting government contracts – while Launch Complex 1 in New Zealand has been certified for up to 120 launches per year.
Electron’s 9th launch – nicknamed “As the Crow Flies” – is scheduled for liftoff no earlier than (NET) October 15th and will be a dedicated commercial mission for startup Astro Digital. It will serve as an orbital launch attempt for Astro’s “Corvus” satellite bus and will test the world’s most powerful small electric propulsion system. In a recent blog post, Rocket Lab Senior Vice President of Global Launch Services Lars Hoffman stated that “the mission is a perfect example of the tailored, responsive and precise launch service sought by an increasing number of small satellite operators.”
On October 4th, the 9th flight-qualified Electron rocket completed a routine wet dress rehearsal (WDR) – loading the vehicle with propellant and counting down to launch (sans ignition) – at LC-1. A few days later, Astro Digital’s spacecraft was integrated with a Curie-powered kick stage and encapsulated inside Electron’s carbon fiber payload fairing.
As of now, everything is smoothly on track for Electron’s ninth launch. Of note, the Flight 9 Electron booster is outfitted with a new telemetry system designed to gather a huge amount of data about the reentry environment the booster experiences, data that will be used to reinforce the booster and prepare for its first recovery attempts.
Due to the volume of data that will be produced, Electron will quite literally eject small data capsules that will then be recovered by boat in the Pacific Ocean. If all goes well and the data returned looks promising, Rocket Lab could attempt its first Electron recoveries – nominally grabbing the parasailing booster mid-air with a helicopter – at some point in early 2020.
Check out Teslarati’s newsletters for prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket launch and recovery processes.
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
đźš— Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
SpaceX’s IPO might arrive sooner than you think
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
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