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Your Tesla will become a humanless chauffeur, summoned via app
Your Tesla eases its way through the choked streets of Los Angeles and climbs the Sierra Nevada. It glitters with the lights of Las Vegas before continuing over to Yellowstone National Park, where the geysers blow and the buffalo stare from roadsides. Meandering through the Badlands and by Mount Rushmore, it pushes upward in elevation into the Rockies and then down to Denver. After the Tesla powers past the Midwest’s cornfields, it propels its way through Chicago’s multiple highway lanes, wedged between tractor trailers. In the final leg of the trip, the Tesla dips and zips through Pennsylvania’s rolling hills and maneuvers through the congested streets of Times Square, parking itself.
These Northern route stats: 3,241 miles in 54 hours, and your Tesla did all the driving for you. It was capable of seeing through heavy rain, fog, dust, and two cars ahead.
That’s the vision, or Tesla Vision, rather, of the not-so-distant future as announced by Tesla CEO Elon Musk during a press conference call on Wednesday, October 19. Outlining a future of self-driving cars, Musk set a goal for Tesla to make a fully autonomous road trip from Los Angeles to New York by the end of 2017. The trip would occur “without the need for a single touch” from the driver, including recharging the car’s battery. Owners would be able to Summon their vehicle, through a press of a button on an app, and the car would drive itself to wherever they are and pick them up – even if it’s across the country. The vehicle would charge on its own along the way without human intervention using something similar to the Snakebot that Tesla revealed last year.
“Our goal— I feel pretty good about this goal — we’ll be able to do a demonstration drive of full autonomy all the way from LA to New York. So basically from a home in LA to, let’s say. dropping you off in Times Square, in New York, having the car park itself by next year. Without the need for a single touch, including the charger.”, says Musk.
When you want your car to return, tap Summon on your phone. It will eventually find you even if you are on the other side of the country
— Elon Musk (@elonmusk) October 20, 2016
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This Level 5 “full self-driving or driverless capacity” will now be available on the 2,000 cars a week that Tesla is currently manufacturing. That means the Tesla Model S and Model X vehicles in production as well as the upcoming Model 3 will have what Musk terms “Hardware 2,” which allows for full self-driving capability at “a safety level substantially greater than that of a human driver,” according to Musk. The hardware includes:
- 8 surround cameras which provide 360 degree visibility around the car at up to 250 meters of range;
- 12 updated ultrasonic sensors that allow detection of both hard and soft objects at nearly twice the distance of the prior system; and,
- a forward-facing radar with enhanced processing that provides additional data on a redundant wavelength.
The system, which has been more than a year in testing, will see continual software updates as the system learns through data collected from ‘Shadow Mode’ and self-driving algorithms are refined. Musk said that it would be some time before Tesla’s software would advance to meet capabilities of Hardware 2, so it will be disabled until it “reaches parity following full validation with Hardware 1, probably in December.” Updates are likely to occur every 2-3 months thereafter. Nonetheless, and in lieu of required regulatory approval, Musk claims that the safety level of this autonomous driving will be at least twice that of a human, or better.
Tesla’s current Autopilot system has been replaced with a newer generation ‘Enhanced Autopilot’ that will leverage the new suite of sensors to provide more precise lane keeping, lane changes without driver input, the ability to exit freeways, and an overall smoother and safer experience. Enhanced Autopilot and the Fully Self-Driving Capability, autonomous mode, is being made available through Tesla’s Model S and Model X Design Studio as optional upgrades.
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
