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SolarCity poised for rapid growth as residential solar installations soar
The recent merger of Tesla and SolarCity introduces a new era in residential solar energy generation. With the demand for solar energy in the U.S. rising each year, benefits to both our environment and the nation’s economy increase. The trend toward residential solar installations does require efficient planning and execution of public policies. It also calls for analysis of the status of residential solar in order to move toward an enhanced solar integration across the U.S.
What does residential solar look like today in the U.S.?
Residential solar today is primarily a coastal phenomenon, although more than half of the states have enough residential solar to power at least a few thousand homes. Yet, in the third quarter of 2016, the U.S. surpassed all previous quarterly solar photovoltaic (PV) installation records: 4,143 megawatts (MW), or a rate of one megawatt (MW) every 32 minutes. That pace is even faster today, as the fourth quarter will surpass this past quarter’s historic total, according to the Solar Energies Industry Association (SEIA).
“The solar market now enjoys an economically-winning hand that pays off both financially and environmentally, and American taxpayers have noticed,” Tom Kimbis, SEIA’s interim president, said of the recent rise in residential solar. “With a 90 percent favorability rating and 209,000 plus jobs, the U.S. solar industry has proven that when you combine smart policies with smart 21st century technology, consumers and businesses both benefit.”
Here are the top five U.S. states with residential solar rooftops in September, 2016:
- California: 3,258 MW
- Arizona: 539 MW
- New York: 444 MW
- New Jersey: 386 MW
- Massachusetts: 361 MW
These levels are considered ample to power a significant number of homes in their regions.
What’s the potential for other states to increase residential solar in the near future?
In order to power more than a few thousand homes and to become a major energy source across America, solar saturation must become deeper across existing states and more widespread among states that currently provide limited residential solar. Rooftops provide a large expanse of untapped area for solar energy generation, according to the National Renewable Energy Laboratory (NREL). What’s needed to reduce costs and losses often associated with transmission and distribution of electricity? Onsite distributed generation, such as that which is available from SolarCity and others. Yet, to create a paradigm in which onsite distributed generation can become a reality, different and sometimes dissonant potentials must be addressed.
Technical potential considers multiple factors in a given region, such as resource availability and quality, technical system performance, and the physical availability of a suitable area for development. In other words, it measures how much of the total resource can actually be captured. It is often the only area of focus when residential solar is discussed.
However, in order for solar to reduce pollution, help homeowners to lower utility bills and gain more energy independence, technical aspects of the larger solar equation must work in sync with resource, economic and market potential.
- Resource potential is the entire amount of energy in a particular form for the region;
- Economic potential is possible generation quantity that results as a positive return on the
investment of constructing the systems; and, - Market potential estimates the quantity of energy expected to be generated from the deployment of a technology into the market. It considers factors such as policies, competition with other technologies, and rate of adoption.
A study from the NREL indicates that, taking into account these four types of potential, there are broad regional trends in both the suitability and electric-generation possibilities of rooftops. Although only 26% of the total rooftop area on small buildings is suitable for PV deployment, the sheer number of buildings in this class gives small buildings the greatest technical potential.
What factors contribute to successful onsite distributed solar generation?
Small building rooftops could accommodate 731 GW of PV capacity and generate 926 TWh of PV energy annually, according to NREL, which represents approximately 65% of the total technical potential of rooftop PV. Think about how much energy could be generated by rooftop solar panels in each state if they were installed on all suitable roofs. Of course, the amount of suitable roof area, which takes into account factors such as shading, roof tilt, roof position, and roof size, must be included in any potential residential solar project planning.
The folks at SolarCity truly believe that, in every state, home rooftop solar could be a major energy resource. With research data backing their conclusions, they feel that U.S. total home solar capacity could increase 100 times over, and each state could meet 10-45% of its electricity needs from residential solar alone.
Add in roofs of medium and large buildings, and the solar integration number rises to 40 percent of all the electric demand in the continental U.S. By comparison, all rooftop solar today combined provides less than 0.5 percent of the nation’s electricity.
The potential for home rooftop solar to become a major energy source is enormous — in every state. And SolarCity argues that, the sooner that homes across the country become a part of that future, the more years they’ll have to enjoy its benefits.
Sources: Solar Energy Industries Association, National Renewable Energy Laboratory, SolarCity
News
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
SpaceX strengthens manufacturing base with Hexagon Purus aerospace deal
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
