SpaceX has completed its 21st Falcon 9 launch of 2022, continuing an impressive average cadence of more than one launch per week.
After an unexplained 40-minute delay from 6:20 am EDT, former Falcon Heavy booster B1052 lifted off from Kennedy Space Center Launch Complex 39A shortly after sunrise at 6:59 am EDT (10:59 UTC) on Wednesday, May 18th. Carrying its second batch of Starlink satellites on its third mission as a Falcon 9 boosters and fifth launch overall, Falcon B1052 performed flawlessly, safely carrying a reused Falcon fairing, expendable upper stage, and stack of 53 Starlink satellites most of the way free of Earth’s atmosphere.
B1052 then separated and coasted back to Earth as Falcon 9’s upper stage continued to orbit. About nine minutes after liftoff, the booster touched down on drone ship A Shortfall of Gravitas (ASOG) and the upper stage reached a safe parking orbit, marking the premature end of SpaceX’s official webcast. Starlink satellite deployment – typically anywhere from 20 to 60 minutes after liftoff – now occurs off-camera, with only a slight vocal confirmation and a tweet from SpaceX to verify the most important part of each mission.
Looking beyond the bounds of calendar years, Starlink 4-18 is SpaceX’s 28th successful launch since November 11th, 2021 – a period of six months and seven days or 27 weeks. In other words, SpaceX is already more than half of the way to demonstrating a sustained cadence of one launch per week over a full 12 months, leaving little doubt that the company has the ability to achieve CEO Elon Musk’s lesser goal of 52 launches in 2022. The company’s launch teams, processing facilities, launch pads, Falcon production, and fleets of reusable boosters and fairings have proven themselves fully capable.
The only remaining uncertainty stems from reliability and unknown unknowns. Even the most reliable rocket in the world is a highly complex system that can still fail in thousands of unique ways. After an impressive streak of 130 consecutively successful launch campaigns, Falcon 9 is by some measures the most reliable launch vehicle still in operation. As early as June 2022, however, Falcon 9 will have an opportunity to set the record for most consecutive successes of any rocket in history when it attempts to launch without fail for the 134th time in a row. For now, Russia’s R-7 or Soyuz family of rockets – which have launched close to 2000 times since 1966 – hold the current record of 133 consecutive successes. Technically, if one considers Falcon 9 and Falcon Heavy part of the same family, R-7/Soyuz and Falcon are now tied with records of 133 consecutive successes.
However, the differences between Falcon 9 and Falcon Heavy far exceed the relatively small differences between the many slight R-7/Soyuz variations. Given that the variants of Falcon 9 rockets that began SpaceX’s current streak of success in January 2017 were significantly different than those flying today, the full R-7/Soyuz family and Falcon 9 are more directly and fairly comparable than they might initially appear.
Regardless, SpaceX will have accomplished an extraordinary feat if Falcon 9 does complete its 134th successful launch in a row sometime next month. But simultaneously, R-7’s 133-launch record serves as a reminder that at one point in history, an entirely different rocket family that had been averaging more than one launch per week for almost a decade still failed after 133 successful launches. Modern airliners serve as another good reminder of the inherent instability of complex artificial mechanisms: even though they are statistically one of the safest forms of mass transit humans have ever created, they still occasionally crash.
To assume any such system has become immune to failure after a number of successes is to tempt fate. Nonetheless, with the qualification that there are no guarantees, SpaceX’s performance over the last five years significantly raises confidence in the company’s ability to continue executing and completing orbital launches at a rapid pace throughout 2022 (and beyond) without failure.
Beyond Starlink 4-18, SpaceX is scheduled to launch its own Transporter-5 rideshare mission as early as May 25th, Cargo Dragon’s CRS-25 space station supply mission on June 7th, Egypt’s Nilesat-301 communications satellite on June 10th, and a number of other unspecified commercial launches and Starlink missions in June and July.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
