SpaceX has completed its 21st Falcon 9 launch of 2022, continuing an impressive average cadence of more than one launch per week.
After an unexplained 40-minute delay from 6:20 am EDT, former Falcon Heavy booster B1052 lifted off from Kennedy Space Center Launch Complex 39A shortly after sunrise at 6:59 am EDT (10:59 UTC) on Wednesday, May 18th. Carrying its second batch of Starlink satellites on its third mission as a Falcon 9 boosters and fifth launch overall, Falcon B1052 performed flawlessly, safely carrying a reused Falcon fairing, expendable upper stage, and stack of 53 Starlink satellites most of the way free of Earth’s atmosphere.
B1052 then separated and coasted back to Earth as Falcon 9’s upper stage continued to orbit. About nine minutes after liftoff, the booster touched down on drone ship A Shortfall of Gravitas (ASOG) and the upper stage reached a safe parking orbit, marking the premature end of SpaceX’s official webcast. Starlink satellite deployment – typically anywhere from 20 to 60 minutes after liftoff – now occurs off-camera, with only a slight vocal confirmation and a tweet from SpaceX to verify the most important part of each mission.
Looking beyond the bounds of calendar years, Starlink 4-18 is SpaceX’s 28th successful launch since November 11th, 2021 – a period of six months and seven days or 27 weeks. In other words, SpaceX is already more than half of the way to demonstrating a sustained cadence of one launch per week over a full 12 months, leaving little doubt that the company has the ability to achieve CEO Elon Musk’s lesser goal of 52 launches in 2022. The company’s launch teams, processing facilities, launch pads, Falcon production, and fleets of reusable boosters and fairings have proven themselves fully capable.
The only remaining uncertainty stems from reliability and unknown unknowns. Even the most reliable rocket in the world is a highly complex system that can still fail in thousands of unique ways. After an impressive streak of 130 consecutively successful launch campaigns, Falcon 9 is by some measures the most reliable launch vehicle still in operation. As early as June 2022, however, Falcon 9 will have an opportunity to set the record for most consecutive successes of any rocket in history when it attempts to launch without fail for the 134th time in a row. For now, Russia’s R-7 or Soyuz family of rockets – which have launched close to 2000 times since 1966 – hold the current record of 133 consecutive successes. Technically, if one considers Falcon 9 and Falcon Heavy part of the same family, R-7/Soyuz and Falcon are now tied with records of 133 consecutive successes.
However, the differences between Falcon 9 and Falcon Heavy far exceed the relatively small differences between the many slight R-7/Soyuz variations. Given that the variants of Falcon 9 rockets that began SpaceX’s current streak of success in January 2017 were significantly different than those flying today, the full R-7/Soyuz family and Falcon 9 are more directly and fairly comparable than they might initially appear.
Regardless, SpaceX will have accomplished an extraordinary feat if Falcon 9 does complete its 134th successful launch in a row sometime next month. But simultaneously, R-7’s 133-launch record serves as a reminder that at one point in history, an entirely different rocket family that had been averaging more than one launch per week for almost a decade still failed after 133 successful launches. Modern airliners serve as another good reminder of the inherent instability of complex artificial mechanisms: even though they are statistically one of the safest forms of mass transit humans have ever created, they still occasionally crash.
To assume any such system has become immune to failure after a number of successes is to tempt fate. Nonetheless, with the qualification that there are no guarantees, SpaceX’s performance over the last five years significantly raises confidence in the company’s ability to continue executing and completing orbital launches at a rapid pace throughout 2022 (and beyond) without failure.
Beyond Starlink 4-18, SpaceX is scheduled to launch its own Transporter-5 rideshare mission as early as May 25th, Cargo Dragon’s CRS-25 space station supply mission on June 7th, Egypt’s Nilesat-301 communications satellite on June 10th, and a number of other unspecified commercial launches and Starlink missions in June and July.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
