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SpaceX executive forecasts 6 Falcon Heavy launches in 12 months
A SpaceX sales executive predicts that the company will launch Falcon Heavy, currently the most powerful operational rocket in the world, up to six times in the next 12 months.
Following years of delays and anticipation as SpaceX waited for the right moment to move forward with the massive rocket, Falcon Heavy debuted in February 2018 by launching CEO Elon Musk’s original Tesla Roadster into interplanetary space. The debut was nearly flawless and only marred by the loss of one of the rocket’s three first-stage boosters, which failed to touch down on a drone ship stationed in the Atlantic Ocean. In just a small taste of things to come, Falcon Heavy’s second launch followed 14 months later.
That April 2019 launch marked the rocket’s first commercial mission and sent a large communications satellite into an extra-energetic geostationary transfer orbit. Less than three months later, Falcon Heavy completed its third launch – a demonstration mission for the US Air Force. Such a quick turnaround raised hopes, but that optimism was unfortunately unfounded. 39 months later, it’s still hard to say when Falcon Heavy will finally launch for the fourth time.
Contrary to the connotations such a long gap between launches might evoke, Falcon Heavy’s manifest has grown at a respectable rate and currently sits at 11 launches. That includes two commercial satellite launches and three launches for the US military, but NASA (directly and indirectly) is by far SpaceX’s most eager Falcon Heavy customer with six firm launches booked and options for another two.
For years, however, all supposedly near-term Falcon Heavy launches have been more or less indefinitely delayed by payload problems. SpaceX has had no issues building and qualifying a huge amount of Falcon Heavy hardware for those missions, but the lack of payloads ready to fly has forced the company to find places to store all seven boosters – more than a third of its fleet – indefinitely.
That may finally change. Speaking on a panel at the 2022 World Satellite Business Week, SpaceX Vice President of Commercial Sales Tom Ochinero told the audience that the company has six Falcon Heavy launches scheduled in the next 12 months.
It’s possible that Falcon Heavy could end its launch hiatus and kick off that six-mission streak in the very near future. Spaceflight Now, a reliable source of launch schedules, recently updated its Launch Schedule to move Falcon Heavy’s USSF-44 mission up from late 2022 or 2023 to October 2022. Next Spaceflight, another reliable primary source, concurs. Both sources also agree that two additional missions (ViaSat-3 and USSF-67) could also launch this year.
For USSF-44 and ViaSat-3, Falcon Heavy will launch both sets of payloads directly into geostationary orbit – a type of mission SpaceX has never attempted. The rocket’s upper stage will need to survive a roughly six-hour coast in space and a trip through Earth’s radiation belts before firing up for a long burn to circularize its orbit around 36,000 kilometers (~22,300 mi) above the planet’s surface. To leave the upper stage with enough propellant for such a challenging task, SpaceX will intentionally expend one of Falcon Heavy’s three boosters during each launch. It remains to be seen which mission will launch first.
Given the history of all six of Falcon Heavy’s near-term missions, it’s safer to assume that the rocket isn’t going to launch at all in 2022 until a fully assembled vehicle has rolled out to the launch pad. For a late October launch, the USSF-44 payload(s) would need to arrive in Florida any day now, and SpaceX would need to start transporting Falcon Heavy boosters to Pad 39A’s integration hangar within a week or two to begin assembling the rocket. If that process begins, it’s likely that one or several of those distinct boosters will be spotted on their way to Pad 39A.
Including USSF-44, unofficial public manifests like Spaceflight Now and Next Spaceflight agree with Ochinero’s assertion that SpaceX has six Falcon Heavy missions tentatively scheduled in the next 12 months. Unspecified US military contractors are currently stumbling over themselves to prepare several satellites for launch: USSF-44 NET October 2022, USSF-67 NET December 2022, and USSF-52 NET April 2023. ViaSat and EchoStar contractors Boeing and Maxar are also struggling to prepare two massive commercial communications satellites for launches in November 2022 and January 2023. Finally, NASA’s Psyche asteroid explorer could be ready for its second launch attempt as early as July 2023 if the agency decides to proceed.
Delays are virtually guaranteed. Stay tuned for updates.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
