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SpaceX ready for 60-satellite Starlink launch debut: third time’s the charm?
SpaceX is approximately two hours away from its third Starlink v0.9 launch attempt, an ambitious batch of 60 satellites that will also be the company’s heaviest payload ever.
As hinted at by the name “Starlink v0.9”, these sixty satellites are not quite the final design. More a beta test at an unprecedented scale, several critical new technologies and strategies will be put to the test on this launch, ranging from a seriously unorthodox satellite deployment method to the near-final krypton-fueled electric thrusters. Same as SpaceX’s May 15th and 16th launch attempts, Starlink v0.9’s third try has a 90-minute window that opens at 10:30 pm EDT (02:30 UTC), this time on Thursday, May 23rd.
Third time’s the charm ?
May 23rd’s Starlink v0.9 launch attempt will be the mission’s third, preceded by May 15th – scrubbed by high-altitude wind shear – and May 16th, cancelled before fueling began in order to troubleshoot and update the software aboard the 60 Starlink satellites. After a week of concerted effort from SpaceX technicians and software developers, those issues have been more or less dealt with and the first batch of Starlink satellites are once again ready for orbit.
According to SpaceX, the massive payload of 60 flat-packed Starlink satellites weighs approximately 18.5 tons (16,800-18,500 kg, unclear if short or metric tons). Either way, it will easily break SpaceX’s previous record – likely Crew Dragon’s DM-1 debut – and become the heaviest payload the company has ever attempted to launch. Despite the sheer size and mass of the payload, Falcon 9 booster B1049 – launching for the third time – will still be able to land aboard drone ship Of Course I Still Love You (OCISLY) some eight minutes after launch.
If the recovery goes well, B1049 will become the third SpaceX booster to successfully complete three orbital-class launches and landings, paving the way for a series of fourth flights (and beyond) later this year.
Cubesats, meet Flatsats
Aside from the mission’s impressive rocket performance requirements, Starlink v0.9 will also serve as a huge beta test of a dozen or more new technologies. The most visible of those has to be each satellite’s truly unique flat, rectangular form factor, as well as SpaceX’s use of flat-packing in place of a dedicated structure for holding and dispensing the satellites. It’s unclear if there is some additional reinforcement or if the satellites themselves provide all of the stack’s strength. If the latter is true, the satellites at the bottom must survive massive forces – ranging from ~7000 kg at rest to 35,000+ kg at the end of Falcon 9’s second stage burn.
Aside from their exotic structure, each Starlink satellite also carries a single-panel ~3 kW solar array using one of two experimental deployment mechanisms. Each satellite’s main propulsion comes from an unknown number of Hall Effect thrusters (i.e. electric/ion thrusters) fueled by krypton instead of the usual xenon. SpaceX’s internally-developed krypton thrusters are the only known examples to have been tested in orbit.
Aside from thrusters, SpaceX CEO Elon Musk also believes that the company’s space-based phased array antennas – also developed in-house – are more advanced than any operational competitor on Earth. Musk also revealed that SpaceX would attempt to use a bizarre and largely untested method of satellite deployment, spinning Falcon 9’s upper stage and releasing the satellites with inertia instead of traditional springs or pushrods.
Regardless of whether everything works as planned, the launch is going to be a spectacular one and the webcast may even include views of the bizarre satellite deployment. Catch SpaceX’s live coverage of the mission – likely to include new details about the Starlink constellation – at the link below. Coverage will begin ~15 minutes prior to liftoff.
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Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
