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SpaceX assembles Falcon Heavy rocket for first launch in 40 months
SpaceX has assembled the fourth Falcon Heavy for the rocket’s first launch in 40 months.
A photo shared by SpaceX on October 23rd shows that it has mated Falcon Heavy’s three first stage boosters together while preparing for prelaunch testing. Simultaneously, workers have completed the equally important task of converting 39A’s transporter/erector (T/E), which has been configured for single-core Falcon 9 rockets for over three years.
The transporter/erectors SpaceX use for all Falcon launches are a bit like a mobile backbone and launch tower combined. Their first purpose is to transport horizontal Falcon rockets to and from their integration hangars and launch pads. They’re also tasked with raising Falcon rockets vertical and lowering them back down for transport or worker access. Most importantly, they connect to a pad’s ground systems and distribute propellant, gases, power, and communications to Falcon 9 and Falcon Heavy through multiple umbilicals and quick-disconnect ports.
Falcon Heavy, which can only be launched out of LC-39A, has three times as many boosters as Falcon 9 and necessitates significant modifications to the pad’s T/E when switching between the two. The process is much harder when moving from F9 to FH, and waiting almost three and a half years between Falcon Heavy launches likely hasn’t made the conversion any easier. But on October 23rd, after numerous tests and weeks of work, the Pad 39A T/E picked up the ‘reaction frame’ that attaches to the bottom of Falcon rockets and was brought horizontal.
Thanks to the nature of Falcon Heavy and Pad 39A’s infrastructure, what happens next is more or less guaranteed. During normal Falcon 9 operations, 39A’s integration hangar is large enough for two or three unrelated Falcon boosters to remain while the T/E rolls inside to pick up a full Falcon 9. More importantly, Falcon 9’s booster and upper stage can technically be integrated off to the side and craned onto the T/E when ready. But with Falcon Heavy, which has a first stage akin to three Falcon 9 boosters sitting side by side, there isn’t enough room inside the hangar to integrate the rocket with the T/E inside.
For Falcon Heavy, the T/E can thus only roll back into the hangar once the rocket’s three boosters and upper stage have been fully assembled and are suspended in mid-air. SpaceX’s October 23rd photo shows that three of the four cranes required for that lift appear to already be in position, further confirming that T/E rollback is imminent. Once the T/E rolls back to the hangar and Falcon Heavy is attached, the rocket will eventually be transported to the pad and brought vertical for wet dress rehearsal (WDR) and static fire testing.
Update: SpaceX began rolling the T/E to Pad 39A’s integration hangar around 1 am EDT, October 24th.
The US Space Force’s USSF-44 payload – a mysterious pair of satellites that are more than two years behind schedule – will almost certainly not be installed on Falcon Heavy during prelaunch testing, so the rocket will need to roll back to the hangar at least one more time after testing to have its payload fairing attached.
Combined, that prelaunch process could easily take a week or more. Multiple sources report that Falcon Heavy is scheduled to launch no earlier than (NET) 9:44 am EDT (13:44 UTC) on Halloween, October 31st. But even if the rocket rolls out today (Oct 24), the odds are stacked against Falcon Heavy sailing through its first integrated prelaunch tests in 40 months, and delays are likely.
For Falcon Heavy’s fourth launch, all three of the rocket’s boosters – B1064, B1065, and B1066 – are new, as are its upper stage and payload fairing. An FCC permit for the launch has confirmed that SpaceX will intentionally expend the rocket’s new center core while its twin side boosters will attempt a near-simultaneous landing back at Cape Canaveral. USSF-44 will be SpaceX’s first attempted launch directly to geostationary orbit (GEO), an exceptionally challenging mission that requires the rocket’s upper stage to coast in space for around 4-6 hours between two major burns.
If successful, Falcon Heavy will insert the USSF-44’s mystery satellites into a circular orbit ~35,600 kilometers (~22,150 mi) above Earth’s surface. At that altitude, orbital velocity matches Earth’s rotation and spacecraft can effectively hover – indefinitely – above their region of choice.
Falcon Heavy is the most powerful operational rocket in the world. At liftoff, it weighs around 1420 tons (~3.1M lb) and can produce more than 2300 tons (~5.1M lbf) of thrust. In a fully expendable configuration, Falcon Heavy can launch 26.7 tons (59,000 lb) to an elliptical geostationary transfer orbit and 63.8 tons (141,000 lb) to low Earth orbit. SpaceX doesn’t advertise its direct-to-GEO capabilities.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
