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SpaceX assembles Falcon Heavy rocket for first launch in 40 months
SpaceX has assembled the fourth Falcon Heavy for the rocket’s first launch in 40 months.
A photo shared by SpaceX on October 23rd shows that it has mated Falcon Heavy’s three first stage boosters together while preparing for prelaunch testing. Simultaneously, workers have completed the equally important task of converting 39A’s transporter/erector (T/E), which has been configured for single-core Falcon 9 rockets for over three years.
The transporter/erectors SpaceX use for all Falcon launches are a bit like a mobile backbone and launch tower combined. Their first purpose is to transport horizontal Falcon rockets to and from their integration hangars and launch pads. They’re also tasked with raising Falcon rockets vertical and lowering them back down for transport or worker access. Most importantly, they connect to a pad’s ground systems and distribute propellant, gases, power, and communications to Falcon 9 and Falcon Heavy through multiple umbilicals and quick-disconnect ports.
Falcon Heavy, which can only be launched out of LC-39A, has three times as many boosters as Falcon 9 and necessitates significant modifications to the pad’s T/E when switching between the two. The process is much harder when moving from F9 to FH, and waiting almost three and a half years between Falcon Heavy launches likely hasn’t made the conversion any easier. But on October 23rd, after numerous tests and weeks of work, the Pad 39A T/E picked up the ‘reaction frame’ that attaches to the bottom of Falcon rockets and was brought horizontal.
Thanks to the nature of Falcon Heavy and Pad 39A’s infrastructure, what happens next is more or less guaranteed. During normal Falcon 9 operations, 39A’s integration hangar is large enough for two or three unrelated Falcon boosters to remain while the T/E rolls inside to pick up a full Falcon 9. More importantly, Falcon 9’s booster and upper stage can technically be integrated off to the side and craned onto the T/E when ready. But with Falcon Heavy, which has a first stage akin to three Falcon 9 boosters sitting side by side, there isn’t enough room inside the hangar to integrate the rocket with the T/E inside.
For Falcon Heavy, the T/E can thus only roll back into the hangar once the rocket’s three boosters and upper stage have been fully assembled and are suspended in mid-air. SpaceX’s October 23rd photo shows that three of the four cranes required for that lift appear to already be in position, further confirming that T/E rollback is imminent. Once the T/E rolls back to the hangar and Falcon Heavy is attached, the rocket will eventually be transported to the pad and brought vertical for wet dress rehearsal (WDR) and static fire testing.
Update: SpaceX began rolling the T/E to Pad 39A’s integration hangar around 1 am EDT, October 24th.
The US Space Force’s USSF-44 payload – a mysterious pair of satellites that are more than two years behind schedule – will almost certainly not be installed on Falcon Heavy during prelaunch testing, so the rocket will need to roll back to the hangar at least one more time after testing to have its payload fairing attached.
Combined, that prelaunch process could easily take a week or more. Multiple sources report that Falcon Heavy is scheduled to launch no earlier than (NET) 9:44 am EDT (13:44 UTC) on Halloween, October 31st. But even if the rocket rolls out today (Oct 24), the odds are stacked against Falcon Heavy sailing through its first integrated prelaunch tests in 40 months, and delays are likely.
For Falcon Heavy’s fourth launch, all three of the rocket’s boosters – B1064, B1065, and B1066 – are new, as are its upper stage and payload fairing. An FCC permit for the launch has confirmed that SpaceX will intentionally expend the rocket’s new center core while its twin side boosters will attempt a near-simultaneous landing back at Cape Canaveral. USSF-44 will be SpaceX’s first attempted launch directly to geostationary orbit (GEO), an exceptionally challenging mission that requires the rocket’s upper stage to coast in space for around 4-6 hours between two major burns.
If successful, Falcon Heavy will insert the USSF-44’s mystery satellites into a circular orbit ~35,600 kilometers (~22,150 mi) above Earth’s surface. At that altitude, orbital velocity matches Earth’s rotation and spacecraft can effectively hover – indefinitely – above their region of choice.
Falcon Heavy is the most powerful operational rocket in the world. At liftoff, it weighs around 1420 tons (~3.1M lb) and can produce more than 2300 tons (~5.1M lbf) of thrust. In a fully expendable configuration, Falcon Heavy can launch 26.7 tons (59,000 lb) to an elliptical geostationary transfer orbit and 63.8 tons (141,000 lb) to low Earth orbit. SpaceX doesn’t advertise its direct-to-GEO capabilities.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
