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SpaceX customer iSpace updates Falcon 9-launched Moon lander, rover plans
Japanese commercial space company iSpace has provided an updated schedule for its first private missions to the Moon, both set to launch on Falcon 9 rockets and land on the Moon as early as 2021 and 2023.
iSpace’s goal is to understand and map lunar resources (particularly water ice) and eventually gather and process those materials into resources that could help enable far more ambitious lunar exploration, up to and including a partially self-sustaining lunar outpost capable of supporting astronauts. Known as Hakuto-R (“white rabbit” reboot), iSpace began as a team pursuing the Google Lunar XPRIZE before its cancelation in 2018 after several postponements pushed competing teams well past the prize deadline.
We also announced an updated mission schedule for the HAKUTO-R Program. We will perform a lunar landing in 2021 and a lunar landing and rover deployment in 2023. https://t.co/jGaZ3eqRRE— HAKUTO-R (@HAKUTO_Reboot_e) August 22, 2019
Despite the death of the Lunar XPRIZE, iSpace managed to not only survive but thrive in a more entrepreneurial environment. The company managed to convince several major investors of the potential value of commercial space exploration and became one of a select few spaceflight startups – certainly the only space resources startup – that has raised almost $100 million.
Relative to similar startups Planetary Resources (purchased by a blockchain company; effectively dead) and Deep Space Industries (acquired by Bradford Space), iSpace is in an unprecedentedly healthy position to realize its space resource ambitions.
NewSpace, OldProblems
One could likely climb to the Moon with nothing more than a printed stack of all the studies, analyses, white papers, and hollow promises ever published on the utilization of space-based resources, an ode to the simultaneous promise and pitfalls the idea poses. As many have discovered, developing the ability to acquire, refine, and sell space resources is one of the most long-lead problems in existence. Put another way, funding a space exploration company on the promise of (or income from) space resources is a bit like paying for a solid-gold ladder by selling the fruit you needed it to reach.
For such an enterprise to make economical sense, one must either have access to ladders that are cheaper than their weight in gold or be able to sell the harvested fruit at breathtaking premiums. The point of this analogy is to illustrate just how challenging, expensive, and immature deep space exploration is relative to the possible resources currently within its grasp. There is also a bit of a circular aspect to space resource utilization: to sell the resources at the extreme premiums needed to sustain their existence, there must be some sort of established market for those resources – ready to purchase them the moment they’re available.
To build a market on space resources, one must already possess space resources to sell. This is the exact thing that government space agencies like NASA should develop, but entrenched and greedy corporate interests have effectively neutered NASA’s ability to develop technology that might transcend the need for giant, ultra-expensive, expendable rockets.
The need to secure funding via investors – investors expecting some sort of return – is the biggest roadblock to space resource utilization. Really, the only conceivable way to sustainably raise funding for space resource acquisition is to already have a functional and sustainable company as a base. SpaceX is a prime example: the company hopes to fund the development of a sustainable city on Mars with income from its launch business and Starlink internet constellation.
Ambitious plans, solid funding
Given all of the above, it’s extremely impressive that iSpace has managed to raise nearly $100M in just a few years and has done so without the involvement of one or several ultra-wealthy angel investors. Of course, it must still be acknowledged that the cost of iSpace’s longer-term ambitions can easily be measured in the tens of billions of dollars, but given an extremely lean operation and rapid success, $100M could plausibly fund at least one or two serious lunar landing attempts.
In the realm of flight tests, iSpace previously planned to perform a demonstration launch in 2020, in which a simplified lander would be used to orbit the Moon but not land. In the last year or so, the company has decided to entirely forgo that orbital test flight and instead plans to attempt a Moon landing on its first orbital flight, scheduled to launch on Falcon 9 no earlier than (NET) 2021. If successful, this inaugural landing would be followed as few as two years later (2023) by a lander and a lunar rover. Assuming a successful second landing, iSpace would move to ramp its production rates, launch cadence, and general ambitions, prospecting all over the Moon in 5-10+ separate lander missions.
iSpace will still face the brick wall that all space resource companies eventually run into. Even if the company can successfully demonstrate a Moon landing and resource prospecting, it will need additional funding (and thus a commercially sustainable plan to sell investors on) to continue work and eventually, just maybe, get to a point where selling space-based resources can become a sustainable source of income.
Regardless of iSpace’s long-term business strategy, the early 2020s will be jam-packed with attempted commercial lunar landings, including Hakuto-R, Astrobotic, Intuitive Machines, and perhaps several other companies’ attempts. By all appearances, the exceptional mix of high performance and low cost offered by SpaceX’s Falcon 9 rocket will serve as a major enabler, allowing companies to put most of their funding into their landers instead of launch costs.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
