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SpaceX’s Elon Musk: odds of Starship reaching orbit by 2020 are “rising rapidly”
SpaceX CEO Elon Musk has suggested that the company’s newly revamped Starship and Super Heavy rocket (previously known as BFR) could perform its first integrated launches – placing Starship into orbit – as few as 12-24 months from today.
Musk indicated that the odds of Starship reaching orbit as early as 2020 are now as high as “60% [and] rising rapidly”, thanks in no small part to the flurry of radical changes the spacecraft and booster have both undergone over the course of 2018.
Probability at 60% & rising rapidly due to new architecture
— Elon Musk (@elonmusk) December 27, 2018
Combined with a decision – made public at a September 2018 media event – to delay the debut of a vacuum-optimized upper stage Raptor (RVac) and stick with its mature sea level variant, Musk apparently is quite confident that these dramatic shifts in strategy will allow SpaceX to aggressively slash the development schedules of its next-gen launch vehicle. Intriguingly, Musk noted that while these “radical” design changes were almost entirely motivated by his desire to expedite the fully-reusable rocket’s operational debut, it apparently became clear that the cheaper, faster, and easier iteration could actually end up being (in Musk’s own words) “dramatically better” than its exotic carbon-composite progenitor.
Time. Although it also turned out to be dramatically better.
— Elon Musk (@elonmusk) December 27, 2018
“Delightfully counter-intuitive”
Let there be little doubt – I am still immensely skeptical of this radical redesign and the implausible logistics of conducting said redesign at the last second while somehow maintaining the test schedule, let alone expediting it by 6-9 months. Despite the fact that Musk does seem to have a compellingly rational answer to every question thus far asked, he was no less convincing in mid-2016 when he stated with contagious conviction that Tesla’s Fremont factory would be an almost 100%-automated “alien dreadnought” as early as 2018. There is, of course, nothing wrong per se with being wrong, although taking 24 months and several hundred million dollars to realize as much can be downright fatal or at least a major health risk for any given company that faces such a challenge, as was the case with Tesla.
Skepticism aside, there are equally many reasons to be optimistic about the future of SpaceX’s Starship/Super Heavy (BFR) program over the next several years. Not only do metal hot structures have a proven track record of success (admittedly in the 1960s and for suborbital conditions, but still), but the century and a half humans have been making and building with steel serves to aggressively reduce risk in BFR’s development, whereas a giant, highly-reusable spaceship and rocket built mainly out of carbon composites is about as exotic, challenging, and alien as one could muster. One step further, Musk appears to be dead-set on the trade that the benefits of moving from composite to stainless steel far, far outweigh the costs.
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- BFS/Starship shows off some of its heat shield. SpaceX may be looking into an advanced NASA solution for BFR’s thermal protection system. (SpaceX)
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- Starship is shown here reentering Mars’ atmosphere at high speeds (SpaceX)
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- Starship – in its 2018 design iteration – seen landing on Mars atop pillars of Raptor flame. (SpaceX)
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- SpaceX CEO Elon Musk visited the South Texas site where Starship’s first prototype is being built on December 23rd. (Elon Musk)
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- Starship… or BFWTF? 🙂 (NASASpaceflight /u/bocachicagal)
Most notably, Musk’s implication that a steel alloy skin – albeit with regenerative (i.e. liquid) cooling – could genuinely stand in for SpaceX’s ablative PICA-X heat shield technology on Starship was the most unintuitive but logical shift yet. Although steel alloys may literally have densities that are significantly higher than carbon composites, composites simply cannot (at least in the current state of the art) withstand high temperatures like those that Starship would inevitably experience during orbital and interplanetary reentries. As a result, Starship would need an extremely advanced heat shield technology that is minimally ablative, extremely lightweight, robust, and shock-resistant, not to mention an additional layer capable of mounting it to Starship’s composite hull while also insulating the propellant tanks and structure from the extreme heat of reentry.
Leeward side needs nothing, windward side will be activity cooled with residual (cryo) liquid methane, so will appear liquid silver even on hot side
— Elon Musk (@elonmusk) December 25, 2018
Steel, on the other hand, is one of the least thermally conductive metals available, while also featuring alloys with melting points that can approach and even surpass 1500 degrees C. With regenerative cooling, it’s entirely possible that a hot steel shield and fusion of propellant tanks and load-bearing structures could ultimately result in a spaceship far more reusable, reliable, and perhaps even performant that a spaceship relying on exotic heat shield materials and linerless carbon composite propellant tanks.
Perhaps BFR Block 2 or 3 will make room for dramatically improved composite formulations and production methods down the road, but advanced steel and other metal alloys appear to be the way forward for SpaceX for the time being. For now, we can sit, watch, and wait as something comes together at the company’s South Texas test and launch facilities.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
