News
SpaceX to end Crew Dragon capsule production as Starship’s shadow grows
Reuters reports that SpaceX has begun to shut down Crew Dragon capsule production after assembling a fleet of four reusable spacecraft, highlighting the company’s ever-growing desire to pivot to Starship.
According to SpaceX president and chief operating officer (COO) Gwynne Shotwell, who spoke with Reuters reporter Joey Roulette, the company has already ended production of new Crew Dragon capsules after recently completing a fourth operational spacecraft. Nicknamed “Freedom” by its crew, Dragon capsule C212 (Dragon 2 capsule #12) is scheduled to debut as early as April 19th and will ultimately ferry SpaceX’s fourth crew of government astronauts to and from the International Space Station.
However, while ending production of Crew Dragon might sound like a dramatic and unexpected move after less than two years of operational astronaut launches and undeniably hints at the company’s desire for Starship to take over, it’s not quite as jarring as it seems.
Above all else, Shotwell did not explicitly mention Cargo Dragon 2 production. It’s possible that there was a miscommunication during the brief Q&A and that a generic statement about ending production of all Dragon capsules was projected onto just SpaceX’s Crew Dragon variants, but the Reuters article strongly implies that only Crew Dragon production has been ended.
As of today, SpaceX only has two operational Cargo Dragon 2 capsules in its uncrewed fleet – both of which have already flown twice. Following a recent contract extension, SpaceX is scheduled to complete at least 11 more ISS cargo deliveries and recoveries by 2027 and while it’s possible that the company is confident enough to gamble that two Dragon 2 capsules can complete all 15 CRS2 resupply missions, a SpaceX engineer confirmed that at least one more Cargo Dragon is scheduled to debut in 2022. With three Dragons, that would at least give SpaceX the ability to confidently fulfill its CRS2 obligations even if one capsule is damaged or lost.
Meanwhile, Shotwell indicated that SpaceX would preserve the ability to restart Dragon production if the need arose – far easier said than done. At the same time, the company will still need to churn out at least half a dozen or so expendable Dragon ‘trunks’ per year and continue building a wide range of replacement parts. A substantial team will also be needed to refurbish and operate Crew and Cargo Dragons for as long as launches continue.
But by and large, the move to end Crew Dragon capsule production says one thing above all else: that SpaceX is chomping at the bit to redirect large portions of its Falcon and Dragon workforce to Starship development. If SpaceX can make it work, Starship – a fully-reusable two-stage rocket – could end up costing roughly as much as Dragon and Falcon per launch but its launch costs could also plummet to a magnitude less – all while offering a magnitude more space, performance, and capabilities.
Crew Dragon is currently used to launch four astronauts at a time. A single crewed Starship could have a habitable volume greater than the entire International Space Station and carry 40 astronauts into orbit inside it in a single launch. Cargo Dragon typically delivers about three tons (~6600 lb) of cargo to the ISS. A Cargo Starship could deliver dozens of tons in one go – more cargo space than NASA would know what to do with after decades sent under the tyranny of razor-thin mass margins.
NASA is likely the single largest individual investor in Starship after contracting with SpaceX to build a version of Starship capable of returning astronauts to the Moon for about $3 billion, meaning that the space agency will be intimately aware of and involved in the vehicle’s development over the next 5-10 years. It would only be logical to extract as much value as possible out of that investment and simultaneously revolutionize the transportation of cargo and, one day, astronauts to Earth orbit and beyond.
Unfortunately, there’s no real guarantee that NASA will actually do that, but SpaceX’s choice to end Dragon capsule production so early on makes it clear that the company is more than willing to prepare the groundwork for such a transition itself.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
