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Mr. Steven returned to Port of San Pedro around on October 8th after a day spent at sea, apparently with a Falcon fairing half in tow. This is the second known time that a fairing has been in Mr. Steven's net. The fairing was eventually lifted off around noon the following day. Mr. Steven returned to Port of San Pedro around on October 8th after a day spent at sea, apparently with a Falcon fairing half in tow. This is the second known time that a fairing has been in Mr. Steven's net. The fairing was eventually lifted off around noon the following day.

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SpaceX fairing recovery vessel Mr. Steven’s owner abruptly files for bankruptcy

Mr. Steven returned to port in October with a Falcon fairing half in his net after a day of testing. (Pauline Acalin)

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The legal owners of SpaceX’s sole fairing recovery vessel are in dire financial straits, signaled by business owner Steven Miguez’s decision to file for bankruptcy as a last chance of protecting Seatran Marine, a company which owns and leases eight utility vessels known as crew boats.

Mr. Steven, leased by SpaceX in late 2017, is one of those crew boats, although he has since been dramatically modified to support a series of consecutively larger arms, nets, and other various components in hopes of eventually catching Falcon 9 payload fairings out of the air. While there is most likely no serious risk of SpaceX actually losing access to Mr. Steven, this development still raises the question of what will happen to the ship in the near and more distant future.

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As indicated in the tweet above, the ultimate outcome – at least for the time being – is simple uncertainty, as Chapter 11 bankruptcy filings will prevent Miguez from having to foreclose on Mr. Steven in the short term. If the Miguez family can rapidly find a solution for its money troubles, all could proceed unchanged. However, with all due respect to the owners and to Seatran Marine’s employees, Chapter 11 bankruptcy simply is not easily undone and is generally a last resort to be used only after all alternative solutions have been exhausted. Chapter 11 bankruptcy proceedings can take anywhere from a few months to several years to complete, tending to take longer as the scale and complexity of the filing party grows.

An overview of Mr. Steven on November 10th, shortly after his new arm’s cables were attached. (Pauline Acalin)

Making the best of a bad situation

Leased by Seatran to operator Guice Offshore (GO), SpaceX’s primary fleet manager on both coasts, GO (and thus SpaceX) had contracted to pay at least $3300 a day to use Mr. Steven, although that contract expired in October 2018. The new terms are unclear and it’s unknown if a replacement contract has yet to be signed.

Given the situation at hand and despite the sad financial circumstances facing the vessel’s owners, SpaceX may be in the best position yet to purchase Mr. Steven outright, assuming the company expects to continue attempting Falcon fairing recoveries for the indefinite future. In 2015, namesake Steven Miguez took out a $22.5M loan to cover Mr. Steven’s construction costs, offering a rough price ceiling for the modern, high-performance Fast Supply Vessel (FSV). While the most obvious interested buyer would be GO itself, it’s unlikely that the company has a sum of that size to offer, meaning that GO would need to take out its own loan to acquire the ship.

 

SpaceX, on the other hand, quite literally just closed a debt funding round of $250M, terms unknown, leaving the company more than enough liquid capital to enable a cash transaction assuming there is some interest in becoming Mr. Steven’s legal owner. SpaceX already owns its two operational autonomous spaceport drone ships (ASDS) outright and has extensively modified Mr. Steven to support fairing recovery, quite literally building its prototype recovery apparatus around the rented vessel. As the vessel’s new owner, SpaceX could likely keep contracting to GO for general operations and support, perhaps even continuing to lease Mr. Steven to GO to create as few waves as possible.

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By selling Mr. Steven outright, Miguez could likely acquire more than enough funds to preserve Seatran Marine and its subsidiaries long enough to recover his financial footing and return his companies to a stable state.

Business as usual?

In the meantime, it does not appear that these unfortunate legal issues have had a tangible impact on GO and SpaceX’s near-term ability to operate Mr. Steven. Around November 20th, SpaceX and GO crew performed the most recent of a series of Falcon fairing recovery tests, dropping a half from a helicopter to provide Mr. Steven a comparatively controlled environment to practice catches. Earlier this month, CEO Elon Musk appeared to imply that Mr. Steven would not attempt to catch Falcon 9’s fairing halves following the West Coast launch of SSO-A, at the time scheduled for November 19th.

Since then, SSO-A’s flight-proven Falcon 9 launch has slipped a full two weeks thanks to a combination of additional inspections and bad weather, now targeting launch NET December 2. It’s a stretch, but there is at least a slight chance that SSO-A’s excessive launch slips could mean that Mr. Steven will be able to attempt fairing recovery after all, at least per Musk’s suggestion that SpaceX would “try again next month”.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla loses Director who designed one of the company’s best features

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.

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Credit: Tesla

Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:

“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”

It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:

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“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”

The move was first reported by NotaTeslaApp.

Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.

The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.

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However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.

It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”

That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.

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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

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Credit: Tesla China

Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.

According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.

The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.

It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.

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Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

But for U.S. fans, things are not looking good for a launch in the market.

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CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.

For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.

The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.

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Tesla is ramping up its advertising strategy on social media

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

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tesla cybertruck
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.

However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.

On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.

Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”

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The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.

Tesla counters jab at lack of advertising with perfect response

This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.

The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.

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These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.

This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.

If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.

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