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SpaceX Falcon 9 “fleet leader” returns to port after record reuse
SpaceX is well and truly 70% of the way to a longstanding rocket reusability target after successfully launching and landing the same Falcon 9 booster on seven orbital-class missions.
Known as Falcon 9 B1049, the record-breaking rocket booster and new “fleet leader” safely returned to Port Canaveral aboard drone ship Of Course I Still Love You (OCISLY) on Saturday, November 28th. Aside from a minor hiccup and 24-hour delay from a vague need for “additional mission assurance,” Falcon 9’s seventh-flight debut was as flawless as ever, simultaneously marking the rocket’s 100th launch overall and 99th success after a decade of operation.
Crystallized in May 2018 and floated many times before by CEO Elon Musk in years prior, SpaceX’s primary goal for Falcon 9 reusability has been ten flights per booster with near-zero refurbishment between launches for several years. As such, Falcon 9 B1049’s latest success means that SpaceX is just three flights away from crossing that partly symbolic but still spectacular milestone.
For as long as SpaceX and Musk have been transparent about their desire to implement reusability into orbital-class rockets, entrenched competitors like Arianespace and United Launch Alliance (ULA) have almost continuously responded with vague internal studies that conclude that changing their ways is counterproductive. Often, somewhat arbitrary figures arise, with ULA executives frequently falling back on the excuse that SpaceX-style reusability only makes financial sense if a booster fleet averages at least ten flights each.
Arianespace executives have echoed similar sentiments over the years and more recently implied that it would only ever make sense to invest in SpaceX-style reusability if the conglomerate could guarantee at least 30 launch contracts annually.
Instead of complaining and splitting theoretical hairs for the better part of a decade, SpaceX simply started working. After many tries, the first successful Falcon 9 booster landing came in December 2015. ~15 months later, SpaceX reused an orbital-class rocket booster on a commercial mission for the first time ever. Another 14 months after that, Falcon 9 Block 5 debuted with a bevy of upgrades focused on reusability and reliability, and that same Falcon 9 booster became the first to launch on three orbital-class missions just seven months later.
Falcon 9 B1049 debuted in September 2018. 26 months later, the rocket has completed its seventh successful launch and landing, averaging one orbital satellite launch every ~110 days – an impressive feat for the fourth Block 5 booster ever built. Newer boosters like Falcon 9 B1058 are already improving on the records of their predecessors, managing an average of one launch every 60-80 days.
Even if ten flights were to inexplicably become a permanent design limit for all Falcon operations, SpaceX’s current fleet of eight flight-proven Falcon 9 boosters would still be capable of singlehandedly supporting at least 54 more launches, with another 16 on top of that if two dormant Falcon Heavy side boosters are converted for single-core use. SpaceX is unlikely to stop producing Falcon boosters for at least another year or two, adding at least 6-10 more first stages to the fleet to support dozens of crucial Falcon 9 and Falcon Heavy launches over the next 5-10 years.
In simpler terms, it’s almost time for SpaceX’s competitors to move their goalposts again. If B1049 can mirror its 2020 average of one launch every ~80 days, the Falcon 9 booster could be ready for its tenth flight as early as Q3 2021 (with B1051 not far behind it).
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
