NASA has certified SpaceX’s Falcon 9 (likely F9 v1.2) to launch the space agency’s most valuable and critical scientific spacecraft, opening up the floor for SpaceX to routinely compete for missions comparable to Hubble Space Telescope, the Curiosity Mars rover (Mars Science Laboratory), Cassini (a Saturn orbiter), and James Webb Space Telescope, among many others.
As SpaceX nears the Falcon family’s 35th consecutive launch success, this certification serves as a pragmatic endorsement of the years of work the company has put into optimizing Falcon 9 for performance and reliability.
SpaceX announces that NASA’s Launch Services Program has given Category 3 certification to the Falcon 9, making it eligible for “NASA’s highest cost and most complex scientific missions,” according to its statement.
— Jeff Foust (@jeff_foust) November 8, 2018
Although Falcon 9 is capable of extremely impressive performance beyond Earth orbit, that performance only becomes truly competitive with ULA’s Atlas V rocket when Falcon 9 is launched as a fully expendable vehicle. Regardless, both Falcon 9 and Falcon Heavy are all but guaranteed to cost far less than a comparably capable Atlas V, even assuming no recovery attempt is made. Given the rarity of such valuable NASA launches, typically no more than two annually at best, SpaceX would undoubtedly be more than happy to expend as much hardware as necessary to give NASA a competitive offer for the performance it needs.
“LSP Category 3 certification is a major achievement for the Falcon 9 team and represents another key milestone in our close partnership with NASA. We are honored to have the opportunity to provide cost-effective and reliable launch services to the country’s most critical scientific payloads.” – Gwynne Shotwell, COO and President of SpaceX
Still, the fact remains that most – if not all – of NASA’s high-value “Class A or B” missions end up being extremely heavy spacecraft, either as a result of large and expensive scientific instruments, a need for lots of extra onboard propellant, or some combination of the two. Saturnian orbiter Cassini, launched in 1997, weighed a full ~5700 kg (~12,600 lbs) and had to make its way from Earth to Saturn, a journey of many hundreds of millions of miles. Hubble, placed in a medium Earth orbit, weighed 11,100 kg (24,500 lbs) at liftoff. The Curiosity rover – including cruise stage, reentry hardware, and rocket crane – weighed ~3900 kg (~8600 lbs) at launch.
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- NASA LSP’s launch vehicle classification.
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- The corresponding spacecraft classifications, ranging from low-value to high-value.
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- Falcon Heavy’s first static fire, Feb. 2018. (SpaceX)
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- SpaceX and NASA’s most recent science spacecraft launch, TESS. (SpaceX)
Paving the way for Falcon Heavy
Falcon 9 routinely launches payloads as heavy as that but only to comparatively low-energy orbits around Earth – to launch the same massive payloads beyond Earth orbit requires far more energy and thus rocket performance. Perhaps the most encouraging part of this NASA certification is the demonstration that NASA’s trust in SpaceX rockets has grown to the point that Falcon Heavy certification is likely just a matter of time. In order to qualify for “LSP Category 3” certification, any given rocket must launch anywhere from 3-6 times depending on what the certification board feels is necessary.
SpaceX has at least two Falcon Heavy launches scheduled for 2019. Combined with the rocket’s nearly flawless February 2018 launch debut, those two launches – commsat Arabsat 6A and the Air Force’s STP-2 mission – could satisfy NASA LSP and allow the agency to certify Falcon Heavy for flagship science missions. If/when that occurs, SpaceX will be able to offer NASA all the performance they will conceivably need for the foreseeable future, ensuring that NASA will be able to compete most future launch contracts. At worst, a ULA victory would force the company to significantly lower their prices.
For prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet check out our brand new LaunchPad and LandingZone newsletters!
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
