News
SpaceX nears Falcon 9’s first commercial interplanetary launch: a private Moon lander
Israeli aerospace company SpaceIL has reportedly completed the world’s first private Moon lander at the same time as the primary payload it will be tagging along with – Indonesia’s PSN-6 communications satellite – arrived in Cape Canaveral, Florida, where engineers will now prepare the spacecraft for a launch NET February 13th, 2019 atop SpaceX’s Falcon 9 rocket.
Recently crowned Beresheet (Hebrew for “Genesis”), the small ~600 kg (1300 lb) lunar lander will also be joined by an innovative new rideshare technology managed this time around by Spaceflight Industries, potentially giving small satellite (under 100 kg) customers the ability to tag along with a large geostationary communications satellite like PSN-6 to reach orbits far higher than those routinely accessible with rideshares and even dedicated launches.
The Indonesian satellite Nusantara Satu (PSN VI) has arrived at the Cape for its February launch on a SpaceX Falcon 9 (SSL Release: https://t.co/usuBQeq9Uz).
This is a shared launch with Spaceflight GTO-1/SpaceIL (Israel’s first mission to the moon): https://t.co/OvyNAc9qfP pic.twitter.com/Z8HDFDUCdX
— NSF – NASASpaceflight.com (@NASASpaceflight) December 20, 2018
While SpaceX is unaffiliated with SpaceIL, this mission will technically mark the first time that SpaceX has conducted a commercially-procured interplanetary launch, hopefully placing Beresheet (nicknamed “Berrie” by SpaceIL) on a direct trajectory to the Moon after sending PSN-6 on its way to geostationary orbit. The actual logistics of this unprecedented rideshare mission are unclear, but the most logical setup would see PSN-6 somehow integrated on top of SpaceIL’s Moon lander, allowing the communications satellite to be deployed into a geostationary transfer orbit before Falcon 9’s upper stage reignites to send Beresheet on an escape trajectory.
Assuming that is the case, this mission may also become the second time that SpaceX has utilized its Falcon 9 upper stage’s long coast capabilities on a commercial mission, as the rocket would need to remain operational at least several hours after deploying PSN-6 in order to reignite for Beresheet. It’s also possible that the PSN-6 satellite itself will play a role in sending Beresheet to the Moon or that the lunar lander will bring along its own boost stage to journey from GTO to lunar orbit, but both alternatives are improbable. Just last week, on December 22nd, SpaceX conducted its first true operational long-coast during the launch of the USAF’s first new GPS satellite, coasting for around 60 minutes between Merlin Vacuum (MVac) ignitions.
In February 2018, Falcon Heavy also demonstrated an even longer coast of ~6 hours during the heavy-lift rocket’s launch debut, allowing SpaceX to send Starman and his Tesla Roadster into an elliptical orbit around the sun, one end stretching out past the orbit of Mars.
-
- An overview of SSL’s PODS rideshare concept, showing the many possible locations where smallsat dispensers can potentially be attached to commsats. (SSL)
-
- Spaceflight’s SSO-A Upper Free Flyer visualized deploying cubesats shortly after launch on Falcon 9. PODS would be quite similar, albeit on a smaller scale. (Spaceflight)
-
- Beresheet is seen here prior to the spacecraft’s flight from Israel to Florida. (SpaceIL/IAI)
Aside from the already-unprecedented rideshare combo of a commercial communications satellite and an interplanetary spacecraft, the PSN-6 mission will further include an innovative new approach to satellite rideshare launches, potentially allowing unrelated smallsat operators the opportunity to piggyback on the commercial geostationary satellite missions that serve as a backbone of the private launch market. By piggybacking on larger satellites headed to geostationary orbit (35,786 km or 22,236 mi), smallsats may be able to reach truly unprecedented orbital heights – useful for science, commerce, and exploration – that could ultimately pave the way for independent interplanetary smallsat missions, leapfrogging off of high-energy geostationary orbits to head to nearby bodies like asteroids, Mars, Venus, and more.
There is also a chance that PSN-6 could launch on a flight-proven Falcon 9 rocket, an event that would mark the first time in history that a commercial interplanetary spacecraft reached orbit on a reused commercial rocket. Either way, FCC filings have already confirmed that Falcon 9 will attempt to land on drone ship Of Course I Still Love You (OCISLY) roughly 650 km (410 mi) off the Florida coast.
For prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet check out our brand new LaunchPad and LandingZone newsletters!
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
