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SpaceX Falcon 9 doubleheader still on track after fiery ULA launch abort
As previously reported by Teslarati, SpaceX announced intentions to launch two Falcon 9 missions from two Florida launchpads on Sunday, August 30th. However, the ambitious goal was left in limbo.
The record-breaking doubleheader was believed to hinge upon the Saturday morning launch of a United Launch Alliance (ULA) Delta IV Heavy rocket with a classified spy satellite. However, that is apparently no longer the case.
Instead of launching on time, ULA’s infrequently-flown heavy-lift rocket was hit by 72 hours of delays to rectify minor pad hardware bugs. Around 2 am EDT (UTC-4) on August 29th, Delta IV Heavy made it just seconds away from liftoff before the rocket’s autonomous flight computer detected an anomaly with pad hardware and aborted the launch. As a result, the three cores’ three Aerojet Rocketdyne RS-68A engines were forced to shut down after ignition – an uncommon Delta IV launch abort scenario that has historically required at least a week of work to recycle for another launch attempt.
ULA ultimately determined that it was not possible to recycle the countdown for another attempt although enough time remained in the launch window to do so. The launch vehicle was safed and a scrub was announced.
In a statement provided by ULA confirmed that the early shutdown was “due to an unexpected condition during the terminal count at approximately three seconds before liftoff.” ULA also confirmed that “the required recycle time prior to the next launch attempt is seven days minimum.”
ULA has to fly before SpaceX, right?
With a minimum of seven days required to recycle the ULA Delta IV Heavy for another launch attempt, it was unclear what that meant for the fate of the SpaceX SAOCOM-1B mission.
It was previously understood that in order for SpaceX to launch the SAOCOM-1B mission from nearby Space Launch Complex-40 (SLC-40), the ULA Delta IV Heavy would have to successfully launch first. The southern polar launch trajectory of the SAOCOM-1B’s mission is one that hasn’t been flown from Cape Canaveral, FL in nearly six decades. This particular flightpath includes launch hazard zones that inch ever so close to the launchpad of the Delta IV Heavy, which is currently still on its launchpad stacked with a classified payload for the U.S. government.
It was assumed that the Falcon 9 would suffer the same minimum delay of seven days, if not longer. However, on Saturday afternoon, August 29 a SpaceX media representative confirmed that the company was still targeting the historic double header launches on Sunday, August 30.
Double the launches, double the recoveries
If SpaceX can pull it off, Sunday is set to be a stellar day for Falcon 9 launches and landings. The SAOCOM-1B mission will feature a Return To Launch Site (RTLS) landing attempt of the expended Falcon 9 booster while the Starlink Falcon 9 booster is expected to land aboard the autonomous droneship “Of Course I Still Love You” currently stationed off the coast of South Carolina.
In an unusual move, SpaceX split up the fairing catching vessels. Initially, both vessels left Port Canaveral and headed south to a catch zone located between The Bahamas and Cuba in an attempt to catch both fairing halves of the SAOCOM-1B mission. Then, GO Ms.Tree did an about-turn and met up with the booster recovery vessels off the coast of South Carolina.
At the time of publishing, the two Sunday Falcon 9 launches are expected to occur just nine hours apart. The Starlink V1.0-L11 mission is slated to occur at 10:12am ET (1412 UTC) from Launch Complex 39-A at Kennedy Space Center while the SAOCOM-1B mission is set to launch at 7:18pm ET (2318 UTC) from SLC-40 at Cape Canaveral Air Force Station. As usual, SpaceX will host official launch webcasts live, typically beginning around 15 minutes before liftoff.
Check out Teslarati’s newsletters for prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket launch and recovery processes.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
