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SpaceX Falcon 9 rocket tests engines for first launch and landing of the new decade
SpaceX has successfully fired up a Falcon 9 rocket for the first time in 2020, setting the company up for the first of potentially dozens of Starlink launches over the next 12 months.
On the afternoon of January 4th, SpaceX loaded Falcon 9 with hundreds of tons of liquid oxygen, refined kerosene (RP-1), nitrogen, and helium and ultimately ignited all nine of the booster’s Merlin 1D engines, briefly producing some 7600 kN (1.7 million lbf) of thrust in a routine test known as a wet dress rehearsal (WDR) and static fire. As is tradition, SpaceX confirmed that the test looked successful just a handful of minutes after it was completed and verified that the rocket is now scheduled to launch 60 new Starlink satellites as early as 9:19 pm ET, January 6th (02:19 UTC, Jan 7).
Set to lift off from its LC-40 Cape Canaveral Air Force Station (CCAFS) launch pad, SpaceX’s first launch of the new year and decade hints at what is expected to follow over the course of 2020. In simple terms, the company’s ambitions have never been higher and anywhere from 36 to 38 orbital launches are scheduled between now and 2021 – some 65% of which will likely be internal Starlink missions.
If SpaceX manages to launch even half as many Starlink missions as it says it wants to this year, the company will be heading into 2021 with an operational internet satellite constellation nearly a thousand spacecraft strong – almost enough to ensure uninterrupted global coverage. Already, if SpaceX’s January 6th launch – known as Starlink V1 L2 (the second launch of v1.0 satellites) – goes as planned, the company will almost certainly become the owner of the world’s largest commercial satellite constellation less than eight months after it began launching its unique flat-packed spacecraft.
In a classic SpaceX move, the company’s Starlink satellite bus is a radical departure from all other commercial spacecraft, opting for a table-like rectangular shape that is extremely flat. While the rectangular shape – likely chosen for the extreme ease of manufacturing it should allow – significantly decreases packing efficiency, Starlink’s flat design and unique deployment mechanism means that SpaceX can fit an unprecedented 60 satellites (each weighing more than 250 kg or 550 lb) into a single lightly-modified Falcon 9 payload fairing.
Ultimately, SpaceX also design its Starlink satellites to be dramatically more robust than any comparable commercial spacecraft, meaning that they are meant to tolerate the violent acoustic launch environment without foam sound suppression panels that otherwise take up space inside Falcon 9’s fairing. Additionally, they are meant to survive the odd collision during their bizarre deployment, in which Falcon 9’s upper stage spins itself like a fan and releases the entire 60-satellite stack at once. Further, this means that Starlink satellites can be transported from their Washington state factory to Cape Canaveral, Florida far more easily and cheaply than almost any other spacecraft of a similar size and weight.
Falcon 9’s second fourth flight
It’s a mouthful, but SpaceX’s Starlink-2 mission will technically mark Falcon 9’s second fourth flight, meaning that it will be the second time a single Falcon 9 booster launches (and optimally lands) for the fourth time. Thrice-flown Falcon 9 booster B1049 has been assigned to support the launch.
The fourth completed Falcon 9 Block 5 booster, B1049 debuted on September 10th, 2018 on the Telstar 18V satellite launch, followed by a second flight (Iridium-8) in January 2019 and its third and most recent launch in May 2019. B1049’s most recent mission happened to be the very first dedicated Starlink launch, placing 60 Starlink v0.9 spacecraft in orbit in a sort of massive beta test of SpaceX’s cutting-edge satellite technology and design.
In support of Starlink V1 L1, the first launch of finalized Starlink v1.0 satellites, Falcon 9 booster B1048 became the first SpaceX rocket to successfully launch and land four times in November 2019, safely returning to shore aboard drone ship Of Course I Still Love You (OCISLY) a few days later. With (hopefully) two (and soon three) recovered boosters with four flights each under their belts, SpaceX will have a relative wealth of data it can then use to plot the way forward to fifth flights of boosters and beyond – halfway to the minimum Block 5 design goal of 10 launches apiece.
Teslarati photographer Richard Angle (@RDanglePhoto) will be on-site to capture SpaceX’s first Falcon 9 launch and booster recovery of the 2020s. Stay tuned for more details and photos as the launch nears!
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
