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SpaceX Falcon 9 rocket shown off in unprecedented detail ahead of next US Air Force launch

Via the US Air Force, SpaceX has published some of the best views ever of Falcon 9 Block 5 rocket production. (SpaceX)

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The United States Air Force (USAF) has published a number of spectacular photos shared by SpaceX, revealing some unprecedentedly detailed views of a Falcon 9 rocket in various stages of manufacturing.

Likely taken in and around SpaceX’s massive Hawthorne, California rocket factory and headquarters and McGregor, Texas test facilities in recent weeks, these new photos show the work being done behind the scenes to prepare a brand new Falcon 9 rocket for SpaceX’s next US Air Force launch. Over the last few years, the extremely competitive Falcon 9 rocket has secured SpaceX up to five launch contracts for the USAF’s next-generation GPS III satellite constellation.

Made up of three explicit contracts and two contract options to be exercised (or discarded) later on, SpaceX completed the first of those contracts in December 2018, successfully launching GPS III SV01 – the first of 32 planned satellites. As evidenced by the name, GPS III is the latest iteration of US Global Positioning System satellites and should offer better security, a greater resistance to jamming and interference, and improved navigational accuracy. Unfortunately, it could be several years to half a decade or more before civilian users begin to see the benefits from GPS III, but chances are good that SpaceX will come to launch a vast majority of the upgraded satellites.

https://www.facebook.com/SpaceandMissileSystemsCenter/posts/2933925223304839

According to the post that accompanied the photos published by the Space and Missile Systems Center (SMC), SpaceX’s second USAF GPS III mission – this time carrying Space Vehicle 03 (SV03) – is scheduled to launch no earlier than (NET) the end of Q1 2020. Preparations are reportedly well underway for the critical launch: SMC says that SpaceX has already delivered the mission’s new Falcon 9 Block 5 booster from its Hawthorne factory to McGregor, Texas, where technicians are now preparing the reusable rocket for a routine static fire test before shipping it east to Florida.

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Additionally, the GPS III SV03 mission’s Falcon 9 payload fairing is apparently already at SpaceX’s Cape Canaveral Air Force Station facilities, likely waiting for Air Force to ship the large satellite to Florida. If identical to SpaceX’s first GPS III launch, the GPS III SV03 spacecraft will weigh approximately 3800 kg (8400 lb) and will be launched to an elliptical orbit measuring some 1000 km by 20,200 km (620 mi x 12,500 mi).

Falcon 9’s GPS III SV03 payload fairing has already arrived in Florida ahead of SpaceX’s next USAF launch. (SpaceX)

Astute observers will notice that both the GPS III satellite mass and the orbit it’s heading to are significantly lower than an array of prior missions that have launched heavier satellites much higher and still recovered the Falcon 9 booster along the way. SpaceX’s first GPS III launch was particularly exceptional because it marked the first and only time that a new Falcon 9 Block 5 rocket was intentionally expended without any attempt to land the booster.

In fact, Falcon 9 booster B1054 didn’t even have a semblance of landing legs or grid fins installed, a testament to the certainty of its premature demise. Thankfully, whatever the dubiously technical reasons that led to B1054’s demise, it appears that SpaceX may actually be allowed to recover the Falcon 9 booster (likely B1060 or B1061) assigned to launch GPS III SV03. Although nothing has actually been said along those lines, the Falcon 9 booster pictured in the middle photo below – implied to be the Air Force’s next GPS launch vehicle – clearly has some of the basic hardware needed for landing legs.

Falcon 9 B1054 was almost completely smooth, lacking even the hint of the hardware needed for landing legs. (SpaceX)
B1060(?), however, clearly has bits of landing leg hardware installed, visible as small black bars on the far left (aft end) of the rocket. (SpaceX)
Pictured here on Falcon 9 B1056, those black bars serve as a seal and thermal protection, protecting the sensitive leg innards during launch and reentry. (Teslarati)

As such, there is at least a small excuse to preserve hope that SpaceX’s next Falcon 9 GPS III launch will feature a booster landing, thus preventing a premature and extremely wasteful demise after just a single launch. Even if the US Air Force never actually qualifies flight-proven commercial rockets to launch its payloads, the recovered booster should be able to support anywhere from several to 90+ additional launches before SpaceX actually needs to retire or expend the booster.

Aside from the unexpected insight into the next USAF GPS III launch, SpaceX also let the SMC publish what are perhaps the most detailed public photos of a Falcon 9 octaweb – the business end of a booster – ever. (SpaceX)

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla loses Director who designed one of the company’s best features

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.

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Credit: Tesla

Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:

“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”

It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:

“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”

The move was first reported by NotaTeslaApp.

Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.

The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.

However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.

It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”

That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.

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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

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Credit: Tesla China

Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.

According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.

The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.

It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

But for U.S. fans, things are not looking good for a launch in the market.

CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.

For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.

The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.

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Tesla is ramping up its advertising strategy on social media

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

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tesla cybertruck
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.

However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.

On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.

Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”

The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.

Tesla counters jab at lack of advertising with perfect response

This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.

The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.

These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.

This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.

If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.

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