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Watch SpaceX’s last launch and landing of 2020 live [webcast]
Update: Despite no plans for a preflight static fire, SpaceX remains on track to attempt its last launch and landing of 2020 as early as 9 am EST (14:00 UTC), Thursday, December 17th.
After performing a routine preflight wet dress rehearsal (WDR) and booster static fire prior to every launch since September 2016, SpaceX has gradually begun to loosen the requirement for flight-proven rockets in 2020. Instead, if a prior flight or post-flight inspection reveal issues, static fires will serve more as a data-driven diagnostic tool. For flight-proven boosters with a clean bill of health, so to speak, SpaceX appears to be confident enough to skip the procedure on a few internal Starlink launches and the odd customer mission.
Now, despite NROL-108 begin the NRO’s first direct launch contract with SpaceX and first flight on a flight-proven Falcon 9 rocket of any kind, let alone the four-flight booster assigned to support it, the espionage agency apparently has equal faith in SpaceX. Falcon 9 B1059, a new upper stage and payload fairing, and the unspecified NROL-108 payload(s) went vertical at Kennedy Space Center (KSC) Launch Complex 39A on December 16th – far too late for any WDR or static fire testing prior to an early December 17th launch attempt.
The mission will be SpaceX’s 26th and final launch of 2020 and – barring a major surprise – the last orbital US launch of the year. As usual, SpaceX will broadcast the launch live, with coverage beginning around 15 minutes prior to liftoff (8:45 am EST/UTC-5).
The National Reconnaissance Office (NRO) says that SpaceX remains on track to attempt its last Falcon 9 launch and landing of the year after an almost two-month delay.
Originally scheduled to launch as early as October, the secretive orbital espionage agency’s NROL-108 launch plans were quietly revealed in routine communication permission requests filed by SpaceX with the FCC. Unfortunately, those plans came around the same time as a Falcon 9 booster engine issue aborted a SpaceX launch at the last second and forced the company to undergo a quick but extensive anomaly investigation. As it turns out, the Falcon 9 booster assigned to support NROL-108 (B1059) was practically siblings with the three new boosters affected by the investigation.
SpaceX may have had to swap some of the nine Merlin 1D engines on B1059, although a far less likely outcome given that B1059 had successfully completed four launches and landings at that point. Ultimately, while nothing is known for sure, payload-side issues with the NROL-108 satellite(s) are the most likely cause of most of the eight-week delay that followed. Now, confirmed by the NRO on December 14th, SpaceX is scheduled to launch its second mission for the spy agency no earlier than (NET) 9 am to 12 pm EST (14:00-17:00 UTC) on Thursday, December 17th.
For SpaceX, this will be the third time in a single month that a customer has effectively leapfrogged several Falcon 9 booster reuse milestones, once again exhibiting an extreme amount of confidence in the company’s expertise with flight-proven rockets. On December 6th, Falcon 9 booster B1058 lifted off for the fourth time in support of SpaceX’s CRS-21 space station resupply mission for NASA, marking the space agency’s first launch on a twice- or thrice-flown booster.
On December 13th, carrying a large communications satellite for Sirius XM, another Falcon 9 booster lifted off for the seventh time, becoming the first private customer to launch on a five-flight or six-flight SpaceX rocket.
As few as four days after SXM-7, SpaceX is now scheduled to launch the mysterious NROL-108 mission. It will be the first time the NRO has launched a payload on a flight-proven commercial rocket of any kind, as well as its first launch on a two-flight, three-flight, or four-flight booster – by far the biggest numerical leap a SpaceX customer has ever taken. NRO’s first and only SpaceX launch – technically contracted by spacecraft provider Bell Aerospace, not NRO itself – was completed in May 2017.
While less significant, NROL-108 will also be SpaceX’s first US government launch on a four-flight Falcon 9 booster, yet another indication that even its most conservative customers have fully bought into the value and technical viability of reusable rockets.
After launch, Falcon 9 B1059 will flip around and head back towards the Florida coast for a landing at one of SpaceX’s two East Coast Landing Zones. Deploying a minute or so after booster separation, Falcon 9’s two payload fairing halves are expected to splash down some 330 km (~205 mi) downrange, where SpaceX recovery ships GO Search and GO Ms Tree will attempt recovery.
Renowned investor Ron Baron, founder and CEO of Baron Capital, has once again demonstrated his unwavering faith in Elon Musk’s ventures.
Just after SpaceX’s record-breaking IPO, Baron announced he purchased an additional $1 billion in SpaceX (NASDAQ: SPCX) shares. This move pushes Baron Capital’s total holdings in the company to a staggering $25 billion in market value, underscoring one of the most successful private-to-public investment stories in recent history.
Baron’s relationship with SpaceX dates back to 2017, when his firm began investing approximately $1.75–2 billion through secondary markets and employee tender offers at valuations around $20–22 billion.
By the time of the IPO, which valued SpaceX at over $2 trillion with shares closing near $161, those early stakes had generated more than $13 billion in unrealized gains. Post-IPO, Baron’s position ballooned further, reflecting the company’s meteoric rise driven by reusable rocketry, Starlink’s global satellite internet constellation, Starshield defense applications, and ambitious plans for orbital infrastructure.
In a recent interview, Baron articulated his bullish outlook with characteristic enthusiasm.
Ron Baron said today that he bought $1 billion of @SpaceX IPO shares last Friday, and said that all of Baron Capital’s $SPCX holdings are now worth $25 billion.
“I think we’re going to make hundreds of billions of dollars; If you read the prospectus, you realize what they… pic.twitter.com/U8F471KtJS
— Sawyer Merritt (@SawyerMerritt) June 15, 2026
“I think we’re going to make hundreds of billions of dollars,” he stated, emphasizing that SpaceX’s achievements in rocketry and satellite technology are “not possible for anyone else to accomplish.” He envisions the company as a cornerstone of humanity’s multi-planetary future, potentially reaching valuations of $10–30 trillion within 10–15 years.
Baron has repeatedly affirmed he has no plans to sell, viewing SpaceX as a “lifetime investment” alongside Tesla.
Tesla bull Ron Baron reveals $100M SpaceX investment, sees 3-5x return on TSLA
This conviction stems from SpaceX’s unparalleled execution. The company has revolutionized access to space with Falcon 9 reusability, deployed thousands of Starlink satellites, and is advancing Starship for Mars missions and point-to-point Earth transport.
Baron highlights emerging opportunities like space-based AI data centers and direct-to-cell satellite connectivity, positioning SpaceX at the forefront of a new space economy projected to generate trillions in value.
Critics may question the lofty projections amid high valuations and execution risks, but Baron’s track record speaks volumes. His Tesla holdings, initiated in the mid-2010s, have also delivered outsized returns. As one of the largest institutional holders of SpaceX pre-IPO, Baron Capital’s funds, such as Baron Partners, benefited immensely from valuation markups.
Baron’s $1 billion IPO purchase signals deep confidence in SpaceX’s post-IPO trajectory. In an era of short-term market noise, his strategy exemplifies patient capital: backing visionary leadership and transformative technology.
For investors watching the space sector, it serves as a powerful endorsement that the final frontier may indeed yield the next great wealth-creation engine. As Baron puts it, SpaceX isn’t just building rockets—it’s trying to “save humanity” by expanding our horizons beyond Earth.
SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.
Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.
SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.
Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.
Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.
Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.
SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.
The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.
🚨 Starlink Super Bowl ad! https://t.co/pEdH1KevBj pic.twitter.com/01onakkoqX
— TESLARATI (@Teslarati) February 9, 2026
But that is not all SpaceX has done to get word out about its internet service.
Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.
🚨 Starlink ads have appeared on the UFC Freedom 250 broadcast on Paramount+ pic.twitter.com/VPAAhDR6LI
— TESLARATI (@Teslarati) June 15, 2026
The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.
Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.
Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.
Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.
Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.
This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.
Elon Musk
SpaceX (SPCX) IPO is live today at $135: Here’s exactly what you need to know
SpaceX priced its historic IPO at $135 per share today, raising a record $75 billion.
SpaceX officially priced its initial public offering at $135 per share, offering 555,555,555 shares of Class A common stock and raising $75 billion in what is the largest IPO in stock market history. Shares are set to begin trading on the Nasdaq Global Select Market on Friday, June 12, under the ticker symbol SPCX. The previous record holder was Saudi Aramco’s 2019 offering at $29 billion, followed by Alibaba’s $22 billion offering in 2014.
At $135 per share and roughly 555.6 million shares, the implied valuation sits near $1.75 trillion, which would make SpaceX roughly the seventh largest company in the United States, just above Tesla’s current market cap. Regular investors can request shares at the IPO price through Robinhood, Fidelity, Charles Schwab, SoFi, and E*TRADE, though the deal is heavily oversubscribed and most retail allocations will be partial or unfilled. Once trading opens June 12, anyone with a brokerage account can buy SPCX on the open market.
SpaceX’s amended S-1 is sparking a major Tesla merger conversation
The valuation is anchored primarily by Starlink. Starlink crossed 10 million subscribers as of February 2026 and is adding 750,000 to 1.5 million new users per month, with the connectivity segment already posting a $1.19 billion profit last quarter. The offering also bundles in xAI following SpaceX’s all-stock merger earlier this year, adding Grok and the Colossus supercomputer to the investment thesis. As Teslarati reported, Starlink ended 2025 with $10 billion in revenue, a figure analysts project could reach $24 billion by end of 2026.
Wedbush analyst Dan Ives has been vocal in his support. “I think the time is right,” Ives said, adding that the offering expands the Elon Musk ecosystem rather than competing with Tesla. An average 12-month price target of $165 per share represents roughly 22% upside from the IPO price. Not everyone agrees – Motley Fool noted xAI is spending $1 billion per month playing catch-up to OpenAI and Anthropic.
Musk founded SpaceX in 2002 with a single stated purpose. “Elon founded SpaceX with a goal to change humanity, to make us a multi-planet species,” CFO Bret Johnsen said in the company’s retail roadshow video this week. Musk himself has been more direct: “We are building the systems and technologies necessary to provide global connectivity on Earth and beyond, to understand the true nature of the universe, and to extend the light of consciousness to the stars.”
Musk’s biggest bettor Ron Baron reveals massive SpaceX IPO bet
SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach
