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Watch SpaceX’s last launch and landing of 2020 live [webcast]
Update: Despite no plans for a preflight static fire, SpaceX remains on track to attempt its last launch and landing of 2020 as early as 9 am EST (14:00 UTC), Thursday, December 17th.
After performing a routine preflight wet dress rehearsal (WDR) and booster static fire prior to every launch since September 2016, SpaceX has gradually begun to loosen the requirement for flight-proven rockets in 2020. Instead, if a prior flight or post-flight inspection reveal issues, static fires will serve more as a data-driven diagnostic tool. For flight-proven boosters with a clean bill of health, so to speak, SpaceX appears to be confident enough to skip the procedure on a few internal Starlink launches and the odd customer mission.
Now, despite NROL-108 begin the NRO’s first direct launch contract with SpaceX and first flight on a flight-proven Falcon 9 rocket of any kind, let alone the four-flight booster assigned to support it, the espionage agency apparently has equal faith in SpaceX. Falcon 9 B1059, a new upper stage and payload fairing, and the unspecified NROL-108 payload(s) went vertical at Kennedy Space Center (KSC) Launch Complex 39A on December 16th – far too late for any WDR or static fire testing prior to an early December 17th launch attempt.
The mission will be SpaceX’s 26th and final launch of 2020 and – barring a major surprise – the last orbital US launch of the year. As usual, SpaceX will broadcast the launch live, with coverage beginning around 15 minutes prior to liftoff (8:45 am EST/UTC-5).
The National Reconnaissance Office (NRO) says that SpaceX remains on track to attempt its last Falcon 9 launch and landing of the year after an almost two-month delay.
Originally scheduled to launch as early as October, the secretive orbital espionage agency’s NROL-108 launch plans were quietly revealed in routine communication permission requests filed by SpaceX with the FCC. Unfortunately, those plans came around the same time as a Falcon 9 booster engine issue aborted a SpaceX launch at the last second and forced the company to undergo a quick but extensive anomaly investigation. As it turns out, the Falcon 9 booster assigned to support NROL-108 (B1059) was practically siblings with the three new boosters affected by the investigation.
SpaceX may have had to swap some of the nine Merlin 1D engines on B1059, although a far less likely outcome given that B1059 had successfully completed four launches and landings at that point. Ultimately, while nothing is known for sure, payload-side issues with the NROL-108 satellite(s) are the most likely cause of most of the eight-week delay that followed. Now, confirmed by the NRO on December 14th, SpaceX is scheduled to launch its second mission for the spy agency no earlier than (NET) 9 am to 12 pm EST (14:00-17:00 UTC) on Thursday, December 17th.
For SpaceX, this will be the third time in a single month that a customer has effectively leapfrogged several Falcon 9 booster reuse milestones, once again exhibiting an extreme amount of confidence in the company’s expertise with flight-proven rockets. On December 6th, Falcon 9 booster B1058 lifted off for the fourth time in support of SpaceX’s CRS-21 space station resupply mission for NASA, marking the space agency’s first launch on a twice- or thrice-flown booster.
On December 13th, carrying a large communications satellite for Sirius XM, another Falcon 9 booster lifted off for the seventh time, becoming the first private customer to launch on a five-flight or six-flight SpaceX rocket.
As few as four days after SXM-7, SpaceX is now scheduled to launch the mysterious NROL-108 mission. It will be the first time the NRO has launched a payload on a flight-proven commercial rocket of any kind, as well as its first launch on a two-flight, three-flight, or four-flight booster – by far the biggest numerical leap a SpaceX customer has ever taken. NRO’s first and only SpaceX launch – technically contracted by spacecraft provider Bell Aerospace, not NRO itself – was completed in May 2017.
While less significant, NROL-108 will also be SpaceX’s first US government launch on a four-flight Falcon 9 booster, yet another indication that even its most conservative customers have fully bought into the value and technical viability of reusable rockets.
After launch, Falcon 9 B1059 will flip around and head back towards the Florida coast for a landing at one of SpaceX’s two East Coast Landing Zones. Deploying a minute or so after booster separation, Falcon 9’s two payload fairing halves are expected to splash down some 330 km (~205 mi) downrange, where SpaceX recovery ships GO Search and GO Ms Tree will attempt recovery.
In a striking revelation that underscores the lucrative crossover between Big Tech and space exploration, Alphabet Inc., Google’s parent company, disclosed a massive $94.1 billion equity stake in SpaceX following the rocket company’s blockbuster initial public offering earlier this year.
The disclosure came in Alphabet’s quarterly filing, marking the first time the long-held private investment has been publicly valued at market prices. Google was an early backer, investing alongside Fidelity in 2015 with roughly $500-900 million at a time when SpaceX was valued around $12 billion.
That bet has delivered extraordinary returns, roughly a hundredfold, transforming a strategic play on satellite internet and launch capabilities into one of Alphabet’s largest assets.
Google, $GOOGL, has said they hold $94 billion in SpaceX, $SPCX, shares after IPO.
— unusual_whales (@unusual_whales) July 23, 2026
Of the total holding, approximately $80 billion remains subject to short-term post-IPO lockup restrictions, preventing near-term sales. An additional $14.1 billion faces longer-term restrictions, extending into the third quarter of 2027. This structure limits immediate liquidity but protects against market volatility as SpaceX transitions into public trading.
The SpaceX position contributed significantly to gains in Alphabet’s broader investment portfolio, which also includes a major stake in AI leader Anthropic. Combined, these holdings helped drive nearly $100 billion in investment gains during the second quarter, providing a substantial boost to net income amid ongoing AI spending pressures.
Analysts view the disclosure as validation of Alphabet’s venture strategy beyond its core search and cloud businesses. The investment aligns with deeper ties, including reported multi-billion-dollar deals for AI computing capacity on SpaceX infrastructure. As SpaceX advances Starship flights, Starlink expansion, and ambitious Mars goals under Elon Musk, Google’s stake positions it to benefit from the commercialization of space.
For Alphabet, the windfall highlights how patient, forward-looking bets in transformative sectors can yield outsized rewards. While lockups temper short-term impact, the holding cements SpaceX as a cornerstone of Alphabet’s diversified portfolio in an era where aerospace, AI, and connectivity increasingly intersect. Investors will watch closely as restrictions lift and SpaceX’s public performance unfolds.
In early 2026, Tesla made a bold strategic pivot: it largely eliminated the option to purchase Full Self-Driving (FSD) software outright and shifted to a subscription-only model. The change, effective around mid-February, ended the one-time fee that had previously ranged as high as $15,000 and later dropped to $8,000. Instead, customers would access FSD (Supervised) for $99 per month in the U.S.
At the time, skeptics questioned whether locking customers into recurring payments would hurt adoption or alienate buyers who preferred ownership of the feature. Tesla bet that a lower barrier to entry, seamless integration at purchase, and the ability to cancel at any time would drive higher uptake.
The results from Q2 2026 speak for themselves: the decision has been a resounding success, delivering the largest quarterly growth in FSD subscriptions in the company’s history.
Tesla FSD subscriptions went up 56% in Q2 2026 to 1.48 million, an increase of 200,000 from Q1 2026.
Tesla added more FSD subscribers in Q2 than in any quarter in its history. pic.twitter.com/jTciTD2JqW
— Sawyer Merritt (@SawyerMerritt) July 22, 2026
According to Tesla’s Q2 shareholder update, active FSD subscriptions reached 1.48 million globally by the end of June 2026. That represents a 56 percent increase year-over-year and a 15.6 percent jump from the prior quarter. Tesla added roughly 200,000 new subscriptions in the period alone—the biggest single-quarter gain on record.
North America led the charge, with more than 55 percent of new vehicle deliveries including an FSD subscription at the time of purchase, a record attach rate for the region.
Tesla explicitly noted that “more customers [are] opting for subscription at the time of vehicle purchase,” crediting the model shift and prominent placement of the option in the ordering process. Subscriptions now contribute meaningfully to ancillary revenue, helping offset pressure elsewhere in the business.
The financial upside is substantial: At $99 per month, 1.48 million active subscriptions generate approximately $146.5 million in monthly recurring revenue. Over a full year, that equates to roughly $1.76 billion in annualized recurring revenue (ARR) from FSD subscriptions alone, assuming steady retention and no major pricing changes.
These figures represent pure, high-margin software revenue. Unlike vehicle sales, which carry production costs, warranty obligations, and supply-chain risks, FSD subscriptions flow largely to the bottom line once the software is developed and deployed over-the-air.
Tesla does not break out exact FSD subscription revenue in its filings (it sits within “Services and Other”), but the category grew 50 percent year-over-year in Q2, with executives highlighting subscriptions as a key driver.
The subscription model offers several structural advantages. It lowers the upfront cost of a new Tesla, potentially broadening the buyer pool and supporting vehicle demand, especially important amid fluctuating EV market conditions. It creates a predictable revenue stream that compounds as the fleet grows and more owners try (and stick with) the software.
Legacy one-time purchasers still exist, but new growth is overwhelmingly subscription-based following the February cutoff.
Early data also suggests improving retention and satisfaction, as well. Tesla has rolled out iterative FSD updates, including v14 features, and expanded availability to additional markets. Recent regulatory approvals in parts of Europe have further boosted interest, with owners in newly enabled countries eager to activate the software they had been waiting for.
FSD is still supervised; regulatory hurdles for true unsupervised autonomy persist in many regions, including the United States, and competition in advanced driver-assistance systems is intensifying. Yet the Q2 numbers validate Tesla’s bet: by removing the large upfront commitment and making FSD accessible via subscription, the company has accelerated adoption faster than many anticipated.
What began as a controversial switch-up has become a clear win. With nearly 1.5 million subscribers, record attach rates, and nearly $1.8 billion in potential annual recurring revenue already in view, Tesla’s FSD business is transitioning from a promised future to a tangible, fast-growing profit engine.
If the momentum continues, and especially if unsupervised capabilities unlock robotaxi opportunities, the subscription flywheel could become one of the most valuable assets in Tesla’s portfolio.
Tesla Robotaxi is among its biggest projects currently, but many have been quick to point out the fact that the company has definitely been slow to expand its fleet.
However, there is definitely a method to that madness. CEO Elon Musk answered several concerns during last night’s quarterly earnings call that some might have about that slow rollout of the Robotaxi suite, maintaining the company’s narrative on prioritizing safety and wanting to avoid injuries to anyone, including animals.
Musk said:
“With Robotaxi, our goals are very ambitious for Robotaxi, but we do need to be cautious about causing any accidents or causing any harm to anyone. Although there are, I think, 30,000 to 40,000 automotive deaths per year in the U.S. alone, most of those do not generate any press or maybe, you never really read about almost any of those. If we injure even one person, it’ll be worldwide headline news, and regulators will immediately clamp down on our activities.
We don’t want to injure anyone. We’re going as fast as humanly possible in scaling Robotaxi, but while trying to ensure that we do not harm anyone at all, and ideally do not even run over a pet. That’s really the constraint is we want to grow as fast as possible with Robotaxi without harm to anyone.”
Tesla has maintained an exemplary safety record with its Robotaxi suite, according to internal data. VP of AI, Ashok Elluswamy, said that the Robotaxi suite has driven more than 380,000 miles unsupervised without any incidents.
0 notable incidents across over 380,000 miles traveled by Robotaxi
— Tesla (@Tesla) July 22, 2026
Analyst Colin Langan of Bank of America also pushed Tesla executives for answers regarding the company’s decision to add cities across several states with dozens of vehicles “as opposed to hundreds.”
Elluswamy said there’s a bigger advantage to do it the way Tesla has been because it ensures that its software stack “is a very general one:”
“The reason we have been expanding across different cities instead of just doubling down on a single city, is that we want to make sure that our stack is a very general one. It is a general one. We just want to both prove to ourselves and to other folks that it is working across a lot of different cities without too much effort per city. That’s what we see internally.”
In the past, we have written about Tesla’s decision to be incredibly conservative with its Robotaxi rollout, especially with the incredibly small fleet size compared to competitors. However, there really is not a price anyone can put on safety for those utilizing the platform or pedestrians, so what Tesla is doing is justified.
A year into the Robotaxi program being active, Tesla has made major strides, but many investors and fans would like to see the fleet expand as quickly as the program has to other cities and states.
Google’s massive stake in SpaceX will shock you
Tesla’s switch-up on selling Full Self-Driving has paid off big time
