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Watch SpaceX’s last launch and landing of 2020 live [webcast]
Update: Despite no plans for a preflight static fire, SpaceX remains on track to attempt its last launch and landing of 2020 as early as 9 am EST (14:00 UTC), Thursday, December 17th.
After performing a routine preflight wet dress rehearsal (WDR) and booster static fire prior to every launch since September 2016, SpaceX has gradually begun to loosen the requirement for flight-proven rockets in 2020. Instead, if a prior flight or post-flight inspection reveal issues, static fires will serve more as a data-driven diagnostic tool. For flight-proven boosters with a clean bill of health, so to speak, SpaceX appears to be confident enough to skip the procedure on a few internal Starlink launches and the odd customer mission.
Now, despite NROL-108 begin the NRO’s first direct launch contract with SpaceX and first flight on a flight-proven Falcon 9 rocket of any kind, let alone the four-flight booster assigned to support it, the espionage agency apparently has equal faith in SpaceX. Falcon 9 B1059, a new upper stage and payload fairing, and the unspecified NROL-108 payload(s) went vertical at Kennedy Space Center (KSC) Launch Complex 39A on December 16th – far too late for any WDR or static fire testing prior to an early December 17th launch attempt.
The mission will be SpaceX’s 26th and final launch of 2020 and – barring a major surprise – the last orbital US launch of the year. As usual, SpaceX will broadcast the launch live, with coverage beginning around 15 minutes prior to liftoff (8:45 am EST/UTC-5).
The National Reconnaissance Office (NRO) says that SpaceX remains on track to attempt its last Falcon 9 launch and landing of the year after an almost two-month delay.
Originally scheduled to launch as early as October, the secretive orbital espionage agency’s NROL-108 launch plans were quietly revealed in routine communication permission requests filed by SpaceX with the FCC. Unfortunately, those plans came around the same time as a Falcon 9 booster engine issue aborted a SpaceX launch at the last second and forced the company to undergo a quick but extensive anomaly investigation. As it turns out, the Falcon 9 booster assigned to support NROL-108 (B1059) was practically siblings with the three new boosters affected by the investigation.
SpaceX may have had to swap some of the nine Merlin 1D engines on B1059, although a far less likely outcome given that B1059 had successfully completed four launches and landings at that point. Ultimately, while nothing is known for sure, payload-side issues with the NROL-108 satellite(s) are the most likely cause of most of the eight-week delay that followed. Now, confirmed by the NRO on December 14th, SpaceX is scheduled to launch its second mission for the spy agency no earlier than (NET) 9 am to 12 pm EST (14:00-17:00 UTC) on Thursday, December 17th.
For SpaceX, this will be the third time in a single month that a customer has effectively leapfrogged several Falcon 9 booster reuse milestones, once again exhibiting an extreme amount of confidence in the company’s expertise with flight-proven rockets. On December 6th, Falcon 9 booster B1058 lifted off for the fourth time in support of SpaceX’s CRS-21 space station resupply mission for NASA, marking the space agency’s first launch on a twice- or thrice-flown booster.
On December 13th, carrying a large communications satellite for Sirius XM, another Falcon 9 booster lifted off for the seventh time, becoming the first private customer to launch on a five-flight or six-flight SpaceX rocket.
As few as four days after SXM-7, SpaceX is now scheduled to launch the mysterious NROL-108 mission. It will be the first time the NRO has launched a payload on a flight-proven commercial rocket of any kind, as well as its first launch on a two-flight, three-flight, or four-flight booster – by far the biggest numerical leap a SpaceX customer has ever taken. NRO’s first and only SpaceX launch – technically contracted by spacecraft provider Bell Aerospace, not NRO itself – was completed in May 2017.
While less significant, NROL-108 will also be SpaceX’s first US government launch on a four-flight Falcon 9 booster, yet another indication that even its most conservative customers have fully bought into the value and technical viability of reusable rockets.
After launch, Falcon 9 B1059 will flip around and head back towards the Florida coast for a landing at one of SpaceX’s two East Coast Landing Zones. Deploying a minute or so after booster separation, Falcon 9’s two payload fairing halves are expected to splash down some 330 km (~205 mi) downrange, where SpaceX recovery ships GO Search and GO Ms Tree will attempt recovery.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
