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SpaceX Starlink launch offers rare live view of Falcon 9 booster landing
Update: SpaceX has aced the first its tenth launch of 2021 and 23rd operational Starlink launch while simultaneously offering an uninterrupted live view of a Falcon 9 booster landing from the rocket’s onboard camera for the first time in months.
While SpaceX’s official webcast got off to a rough start with no onboard camera views throughout the entirety of ascent and beginning of booster descent, whatever was causing the camera outage was fixed around seven minutes after liftoff, returning live onboard views after the first outage of its kind in years. For whatever reason, Falcon 9 booster B1058 and the satellite link it uses to transmit telemetry and live camera views behaved almost perfectly for the next few minutes, providing a nearly uninterrupted two-minute-long view of the rocket’s seventh successful landing.
For unknown reasons, those uninterrupted onboard views may have still been unusual but were substantially less rare a few years ago. Over the last several-dozen SpaceX Falcon launches, they’ve effectively faded into a once-in-a-blue-moon occurrence. Regardless, Falcon 9 B1058 has become the second SpaceX booster ever to fly twice in less than four weeks, falling just four hours short of setting a new turnaround record for reusable rockets.
45 minutes after liftoff, Falcon 9’s expendable second stage relit for a brief one-second burn. Around 20 minutes later, after spinning itself end over end, the rocket commanded the deployment of its batch of 60 operational Starlink satellites, sending the spacecraft on their way to gradually spread apart, deploy solar arrays, and begin propelling themselves to their final orbits. With Starlink-23 complete, SpaceX has successfully launched 10 orbital missions in the first 95 days of 2021, a cadence that would equate to almost 40 launches this calendar year if SpaceX can sustain it.
SpaceX is scheduled to attempt its tenth orbital launch of 2021 – also Falcon 9’s two-dozenth dedicated Starlink mission – as early as 12:34 pm EDT (UTC-4) on Wednesday, April 7th.
Known as Starlink-23 SpaceX’s 23rd dedicated launch of operational Starlink satellites and 24th operational launch overall will also mark the first time a Falcon 9 rocket lifts off under daylight since January 24th – a welcome reprieve after half a dozen late-night or early-morning Starlink launches. SpaceX will offer an official webcast of the launch as usual, with coverage beginning around 12:20 pm at the links below.
In what has rapidly become the company’s default, Starlink-23 will also continue to establish that SpaceX is on track for a record-breaking number of launches this year.
Encapsulating the mission’s stack of 60 Starlink v1.0 satellites to protect them from the environment and the aerothermal stresses of launch, one of Starlink-23’s two fairing halves will be flying for the fourth time – the second of its kind for rocket fairing reusability. The other fairing half supported one other Starlink mission prior to Wednesday’s launch, making it SpaceX’s 15th launch – and Falcon 9’s fifth consecutive launch – with a fully flight-proven payload fairing since the company first began reusing the carbon composite nosecones in November 2019.
Beneath Starlink-23’s flight-proven fairing and expendable second stage, SpaceX has assigned Falcon 9 booster B1058 to the launch. Barring delays, the historic rocket – famous for debuting in May 2020 on SpaceX’s inaugural ‘Demo-2’ astronaut launch – will narrowly miss beating SpaceX’s Falcon booster turnaround record (27d 4h) by a little over four hours. In other words, Starlink-23 will mark the second time in spaceflight history that a rocket booster has flown twice in less than four weeks and achieve that feat just two months after Falcon 9 B1060 became the first to do so.
Beyond individual feats of rocket reuse, Starlink-23 will also be SpaceX’s 10th orbital launch in three months – just 95 days into the new year. On average, that means that the company and its Falcon rockets are on track to complete nearly 40 orbital launches (~39) in 2021 – shy of CEO Elon Musk’s ambitious 48-launch target but still a major achievement if SpaceX can sustain its first-quarter cadence.
After Starlink-23, SpaceX is expected to enter a rare two-week stand-down as it turns its focus to Crew-2, Crew Dragon’s second operational astronaut launch. That mission is scheduled to launch no earlier than (NET) April 22nd.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
