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SpaceX’s next commercial Falcon Heavy launch to carry Astranis rideshare satellite
Geostationary satellite communications startup Astranis has decided to move its first operational satellite launch from a SpaceX Falcon 9 to a Falcon Heavy, effectively securing the massive rocket its first commercial rideshare payload.
While not technically Falcon Heavy’s first rideshare payload and not the rocket’s first commercial rideshare launch contract, Astranis’ first 400 kg (~900 lb) MicroGEO satellite nevertheless appears set to become the first commercial rideshare payload to actually fly on the world’s largest operational rocket. Not all that dissimilar to Starlink in scope and its desire to disrupt a stagnant industry, Astranis wants to offer global communications services providers a different route to geostationary internet and broadcast solutions. Unlike SpaceX’s constellation, the startup’s MicroGEO satellites are designed for geostationary orbits ~36,000 km (~22,200 mi) above Earth’s surface and more than 60 times higher than Starlink.
However, like Starlink satellites, MicroGEO will feature exceptional density (throughput per kilogram), weighing a magnitude less than average modern geostationary communications satellites while still offering up to 10 Gbps of bandwidth. Expected to cost around $40M apiece compared to ~$100M+ for most traditional offerings, the value proposition of small Astranis satellites with 5-10 times less bandwidth admittedly gets a bit blurrier, but the company should still offer a viable alternative for companies and countries that just don’t need a massive satellite.
For example, Astranis’ first customer and the buyer behind the first MicroGEO satellite – known as Aurora 4A – is Pacific Dataport, a company focused on delivering connectivity throughout Alaska – one of the most remote and sparsely populated places on Earth. That combination of attributes makes providing broadband communication services spectacularly difficult and satellite internet the perfect (and, to an extent, the only viable) solution. However, a full $100M+ geostationary communications satellite with 50-100+ Gbps of bandwidth would likely far outweigh the needs of Alaska’s ~730,000 residents – especially when most Alaskans live in the state’s few large cities, most of which already have passable internet connectivity.
As such, it’s easy to see why a small but high-performance geostationary satellite like the kind Astranis offers might be a perfect fit for an Alaskan internet provider. While low Earth orbit (LEO) constellations like OneWeb and SpaceX’s Starlink do offer far more bandwidth and a user experience potentially as good or better than a wired connection almost anywhere on Earth, both companies first have to launch hundreds or thousands of satellites to ensure continuous coverage. Both Starlink and OneWeb are a ways away from offering continuous coverage in polar regions.
Geostationary satellites – especially those as small as Aurora 4A – offer a significant shortcut, requiring just a single satellite and ground stations in one or a few very specific regions to fully complete a communications network. Of course, thanks to universal limits posed by the speed of light, geostationary internet customers end up saddled with extreme latency (ping on the order of 300-1000ms) and strict individual bandwidth limits. But in places like Alaska, where there can easily be no alternative for the most rural residents, Astranis – or just about anything – could bring welcome relief.
Now, Astranis says it has moved the first MicroGEO satellite from a SpaceX Falcon 9 rocket to rideshare payload on Falcon Heavy’s upcoming ViaSat-3 launch, scheduled no earlier than Q2 2022. According to the startup, doing so will allow the tiny satellite to begin operations over Alaska mere days or a few weeks after launch, saving months of orbit-raising thanks to Falcon Heavy’s performance. That’s only possible because, as the Astranis press release also revealed, Falcon Heavy is scheduled to launch the 6.4 ton (~14,100 lb) ViaSat-3 and 400 kg (~900 lb) Aurora 4A satellites directly to geostationary orbit (GEO). If Falcon Heavy’s upcoming USSF-44 mission launches on schedule next month, ViaSat-3 will be SpaceX’s second direct-to-GEO mission ever and the company’s first for a commercial customer.
Assuming SpaceX is still able to recover two – or even all three – of Falcon Heavy’s side boosters while launching almost 7 tons (~15,500 lb) of satellites directly to GEO, it will also demonstrate just how much of a force to be reckoned with it really is, well and truly leaving competitors ULA and Arianespace with nowhere to hide on the open market.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
