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SpaceX Falcon Heavy rocket to launch record-breaking communications satellite
A report on the latest in a long line of SpaceX launches significantly delayed by customer payload readiness has been updated to confirm that the satellite in question will launch on Falcon Heavy, not Falcon 9.
Hughes revealed that it had selected SpaceX to launch its Maxar-built Jupiter-3 geostationary communications satellite during an industry conference on March 21st, 2022. At the time, Hughes stated that the satellite was on track to launch in the fourth quarter of 2022, a refinement but also a delay from earlier plans to launch sometime in H2 2022. Just six weeks later, manufacturer Maxar reported that the completion of Jupiter 3 – like many other Maxar spacecraft – had been delayed, pushing its launch to no earlier than (NET) “early 2023.”
At the same time, Maxar revealed that Jupiter 3 – also known as Echostar 24 – was expected to weigh around 9.2 metric tons (~20,300 lb) at liftoff when that launch finally happens. That figure immediately raised some questions about which SpaceX rocket Hughes or Maxar had chosen to launch the immense satellite.
Earlier on, regulatory documents revealed that Jupiter 3 would have a dry weight of 5817 kilograms (~12,825 lb). In July 2018, SpaceX broke the record for heaviest commercial geostationary satellite launch when a Falcon 9 rocket successfully delivered Telesat’s 7076-kilogram (15,600 lb) Telstar 19V to geostationary transfer orbit (GTO). To account for the satellite’s weight and still allow for Falcon 9 booster recovery, SpaceX launched Telstar 19V to a transfer orbit with its apogee (high point) well below geostationary orbit, meaning that the satellite had to do more of the work of orbit-raising. In other words, it wasn’t inconceivable that Jupiter 3 would also be launched to a low (subsynchronous) GTO on a recoverable Falcon 9.
However, in hindsight, Jupiter 3’s 5.8-ton dry mass should have already made it clear that that was unlikely. Telstar 19V, for example, had a reported dry mass of just over 3 tons (~6700 lb), meaning that more than half its wet mass was fuel for orbit-raising and maneuvers. In more normal cases, large geostationary satellites tend to launch with an extra 50-80% of their dry mass in fuel, not ~130%. Even at the low end of large geostationary satellites, Jupiter 3 was likely to have a launch mass of well over 8 tons.
Small bit of breaking news at this session: The @HughesConnects Jupiter 3 satellite will be launched on a @SpaceX rocket. #SATShow— Seth Miller (@WandrMe) March 21, 2022
At 9.2 tons, Jupiter 3 will leapfrog the world record for the largest commercial geostationary satellite ever launched by 30%. Barring the possibility of secret military spacecraft, it will likely be the heaviest spacecraft of any kind to reach geostationary orbit 35,785 km (22,236 miles) above Earth’s surface. More importantly, Jupiter 3 may also have the heaviest dry mass of any spacecraft to reach GEO, meaning that the actual hardware it will use to fill its role as a communications hub will also be exceptionally large and powerful. Jupiter 3 will deliver a maximum bandwidth of 500 gigabits per second.
With its exceptional heft, a recoverable Falcon 9 launch may have only been able to loft Jupiter 3 around half the way to GTO from low Earth orbit (LEO). It was little surprise, then, to learn that Hughes and Maxar had actually selected SpaceX’s far more capable Falcon Heavy rocket to launch the satellite. Even with full recovery of all three Falcon Heavy first-stage boosters, there’s a good chance that the rocket would be able to launch Jupiter 3 most of or all the way to a nominal geostationary transfer orbit. If the center core is expended and the side boosters land at sea, Falcon Heavy would likely be able to launch Jupiter 3 to a highly supersynchronous GTO, meaning that the spacecraft’s apogee would end up well above GEO. For example, on Falcon Heavy’s Block 5 launch debut, the rocket sent the ~6.5-ton (~14,250 lb) Arabsat 6A communications satellite to a GTO with an apogee of almost 90,000 kilometers (~56,000 mi), shaving about 20% off of the satellite’s orbit-raising workload.
Falcon Heavy’s Jupiter 3 mission won’t beat the record for total payload to GTO in a single launch, held by Arianespace’s Ariane 5 rocket after a 2021 mission to GTO launched two communications satellites weighing 10.27t, but it will be just one ton shy.
Jupiter 3 is the 10th mission firmly scheduled to launch on SpaceX’s Falcon Heavy rocket between now and 2025.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
