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Here’s what SpaceX’s first Starlink satellite rideshare mission looks like [photo]
By way of customer Planet, SpaceX has published the first view of its inaugural Starlink satellite rideshare mission, revealing three mini fridge-sized Earth imaging satellites perched on a stack of dozens of Starlink spacecraft.
Scheduled to launch no earlier than (NET) 5:21 am (09:21 UTC) on June 13th, SpaceX’s eighth launch of Starlink v1.0 satellites (Starlink V1 L8) could usher in a revolutionary new way for smallsat operators to get their spacecraft in orbit. The company’s first Starlink rideshare customer has become a vocal supporter in the days before the first launch, praising unprecedentedly low launch costs SpaceX is able to offer. In fact, executives of Planet – now the world’s second most prolific satellite launcher after SpaceX – were so surprised at the prices the launch company was charging that they “could not believe what [they] were looking at”.
To account for the mass added by three Planet SkySats (~350 kg or 770 lb), SpaceX revealed earlier today that it had removed two Starlink satellites – each weighing ~260 kg (570 lb) – from the original stack of 60 spacecraft. Aside from confirming that Falcon 9 is balancing at the very edge of its performance envelope to launch ~16 metric tons (~35,000 lb) of satellites while still enabling booster recovery, the removal of two Starlink satellites to make way for rideshare payloads hints at an incredible level of flexibility available to SpaceX.
For customers of the fledgling small satellite rideshare program interested in procuring launch services directly, Planet’s SkySats are almost perfectly sized to extract the most bang for the buck from SpaceX’s current pricing system. Planet likely spent a bit more to have SpaceX build it a custom adapter and deployment mechanism for two launches, but the company’s launch costs for six SkySats – split between two June 2020 Starlink missions – could be as low as $6 million based on SpaceX’s own calculator. Due to the general secrecy of launch prices, it’s hard to accurately compare, but Planet would have had to pay upwards of $40 million – almost seven times as much – to launch six SkySats on dedicated Rocket Lab Electron rockets.
In return for $5-30+ million dollars in savings, Planet’s six new SkySats will have to work to raise their orbits from around 300 to 450 kilometers (190-280 mi) after deploying from SpaceX’s Starlink satellite stack. That work will expend a significant portion of their propellant reserves, likely cutting several months (up to several years) off of their operational lifespans. Believed to cost around $3-5 million each, however, the money Planet has saved by launching SkySats with SpaceX could potentially pay for an entirely new batch of six more satellites (or more).
With cost savings like that at hand, it’s no wonder that Planet’s Mike Safyan – Vice President of Launch – described SpaceX’s Starlink rideshare program as “incredibly competitive” and “one of the more significant programs for the smallsat industry”. Having overseen the launch of hundreds of Planet’s Dove and SkySat satellites over the last nine years, it would be hard to find a more qualified industry voice on the subject. Indeed, the rest of the smallsat industry is also responding positively to SpaceX’s new offering, with dozens of commercial spacecraft already assigned to future rideshare launches.
At this point, SpaceX plans to offer rideshare opportunities on Starlink missions every month for the indefinite future, all while charging as little as a $1 million per slot. Thanks to third-party launch services companies like Spaceflight and Exolaunch, much smaller cubesats and nanosats will also have ways to get into orbit on SpaceX rockets for much less than the company’s base price. Meanwhile, scheduled to launch no earlier than June 22nd, SpaceX’s very next Starlink launch – V1 L9 – is expected to include three more Planet SkySats and two similar BlackSky imaging satellites.
If SpaceX can maintain the impressive inertia of its Starlink launch and rideshare efforts, it’s safe to say that the company is going to be a towering presence in the smallsat launch industry for the foreseeable future.
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Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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