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SpaceX launches 3000th Starlink satellite
SpaceX has successfully launched its 3000th Starlink satellite as part of Falcon 9’s 54th dedicated mission for the low Earth orbit (LEO) internet constellation.
After high upper-level winds forced SpaceX to call off a launch attempt three hours prior, Falcon 9 lifted off from NASA Kennedy Space Center (KSC) Launch Complex 39A at 10:14 pm EDT (02:14 UTC), carrying another 52 new Starlink V1.5 satellites inside the rocket’s flight-proven payload fairing. Like the fairing halves, both of which had already supported two orbital-class launches, the Falcon 9 booster (B1073) SpaceX assigned to the mission was also flying for the third time.
For the most part, Falcon 9 performed nominally. The booster lifted an expendable upper stage and the enclosed payload most of the way out of Earth’s atmosphere before separating and heading back to Earth. Falcon 9’s upper stage was as perfect as ever, boosting the Starlink stack the rest of the way into a low and elliptical parking orbit, where it eventually spun itself end over end and deployed all 52 satellites at once.
Falcon 9 booster B1073 made it through its reentry and landing burns without issue and safely touched down on drone ship A Shortfall Of Gravitas (ASOG) about nine minutes after liftoff. While that landing was ultimately a success, B1073’s accuracy was not exactly flawless and the booster came to a halt with two of its four legs unusually close to the edge of the drone ship’s deck. Had the booster missed the bullseye by just 5-10 more feet, it could have easily landed with one or two feet off the deck and tipped into the Atlantic.
Nonetheless, the landing was successful and SpaceX should have no issue recovering the booster. In any other context, it would barely be worth noting, but flawless Starlink launches with near-bullseye landings have become such a frequent and routine occurrence that any departure from that norm has become interesting.

Starlink 4-26 (referring to the 26th batch of Group or Shell 4 satellites) was SpaceX’s 54th dedicated Starlink launch overall and 21st Starlink launch in 2022 alone. The mission also carried SpaceX’s 3000th Starlink satellite into orbit, a milestone so far removed from the next largest satellite constellation that it’s now more reasonable to compare Starlink to every other satellite currently in orbit. Of the 3009 Starlink satellites SpaceX has now successfully launched since 2018, 2750 are still in orbit. Assuming all 52 Starlink 4-26 satellites are healthy, astrophysicist and space object tracker Jonathan McDowell estimates that SpaceX has 2714 working satellites in orbit.
Excluding 75 prototype satellites launched over the years, all but 5 of which have since deorbited, 92.3% of all operational Starlink satellites launched by SpaceX since November 2019 are still working in orbit. While Starlink V1.0’s 7.7% satellite failure rate is far from desirable, SpaceX has made clear progress with its V1.5 design, which began launching in September 2021. Excluding 38 satellites that were lost when a solar storm caused Earth’s atmosphere to expand, unexpectedly increasing drag to uncontrollable levels, only 10 of the 1218 Starlink V1.5 satellites SpaceX has launched have failed and prematurely reentered for technical reasons – a failure rate of 0.9%.

If SpaceX’s V1.5 satellites continue to demonstrate excellent reliability as they reach ages similar to their V1.0 predecessors, it will bode well for the sustainability and predictability of current and future Starlink constellations. Meanwhile, the roughly 2270 Starlink satellites that are currently operational continue to deliver internet services to hundreds of thousands of customers in countries around the world, improving the lives of countless people.
According to Next Spaceflight, SpaceX has up to five more Starlink launches scheduled this month as it continues to relentlessly pursue a record-breaking launch cadence with its Falcon 9 rocket. Up next, Starlink 3-3 could launch from California as early as August 12th. Photographer Ben Cooper reports that another East Coast Starlink mission is working towards a “mid-August” launch soon after.
Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.