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SpaceX's main Starlink constellation competitor is running out of money
OneWeb, the only pressing competitor facing SpaceX’s Starlink satellite internet constellation, has reportedly begun to consider filing for bankruptcy shortly before the London-based company completed its third dedicated launch.
Following the completion of its first full 34-satellite launch with a Russian Soyuz rocket on February 7th, OneWeb managed to complete a second launch on March 22nd just a few days after Bloomberg revealed its bankruptcy concerns. OneWeb now has 74 ~150-kg (330 lb) satellites in orbit – roughly 11% of its initial 650-satellite constellation. Like SpaceX, OneWeb’s goal is to manufacture and launch an unprecedented number of high-performance small satellites for a per-spacecraft cost that would have previously been inconceivable.
SpaceX’s Starlink, OneWeb, Telesat, Amazon Project Kuiper, and other prospective low Earth orbit (LEO) communications constellations all aim to provide high-speed, low-latency internet services to users almost anywhere on the surface of Earth. First and foremost, those constellations would seek to provide service to those who want broadband internet but have yet to be connected through traditional ground-based means by existing internet service providers (ISPs) that are either unable or unwilling to do so. Simply put, that is not an easy goal and OneWeb now appears to be heading towards sunset despite the wealth of resources it at one point possessed.
Requiring numerous revolutions in satellite manufacturing, antenna production, and launch vehicle affordability, as well as a vast and complex network of ground terminals, numerous companies have tried and failed to rise to the challenge over the decades. Original Globalstar, Teledesic, and Iridium constellations all raised more than $10 billion in the 1990s under the promise of blanketing the Earth with internet from space. All wound up bankrupt at one point or another.
Globalstar eventually completed an operational constellation, as did Iridium. Piggybacking off of many painful lessons-learned, Iridium even managed to become profitable, stable, and sustainable enough to fund an entirely new replacement constellation, launched on eight SpaceX Falcon 9 missions and completed in January 2019.
Short of a miracle, especially given the imminent economic catastrophe now facing much of the world, OneWeb appears to be close to becoming the latest body on a very tall pile. As if OneWeb learned nothing from the fates of those that came before, it has somehow managed to run out of money (or nearly so) despite having raised more than $3.4 billion in just four years. How OneWeb managed to turn $3.4 billion into a single factory and ~75 satellites in orbit is undoubtedly a mystery worth demystifying but for now, all that’s known is that the company is concerned about coronavirus impacts and anticipates imminent layoffs on top of future launch and production delays.
Ever the lone wolf, SpaceX forges ahead
Speaking earlier this month at the SATELLITE 2020 conference, SpaceX CEO Elon Musk frankly noted that Starlink – SpaceX’s exceptionally ambitious entrant to the LEO satellite internet race – was a work in progress with a real chance of failure. He made it clear that he was aware the constellation is now navigating a graveyard that has brought numerous companies with far more funding to their knees – now possibly including OneWeb. Nevertheless, SpaceX has shown no signs of slowing down. It’s possible – if not all but guaranteed – that the company’s Redmond, Washington-based has already been severely impacted by the coronovirus pandemic, given that the state is one of the US epicenters.
The company’s Los Angeles rocket factory is also likely to begin to experience major impacts as the city starts to take pandemic-related threats seriously. SpaceX’s Florida launch facilities and Texas Starship factory and development facilities are much less likely to be harmed in the interim. It’s another question entirely whether continuing to operate large factories and facilities is the right thing to do for SpaceX’s employees and the regions they reside in, whether states intervene or governments govern.
Nevertheless, thanks to the fact that SpaceX’s Washington factory has been building satellites 50% faster than it can launch them, it’s likely that at least one or two (if not several) launches worth of Starlink satellites are stockpiled and waiting to fly. The company’s next Starlink mission (Starlink L7 or V1 L6) is expected to launch no earlier than (NET) April 2020. The global pandemic could potentially create some open space in the company’s near-term manifest, but it could just as easily make SpaceX’s US launch activities next to impossible.
SpaceX has already delivered 360 Starlink satellites to orbit, 300 of which were launched in the last four months alone and all but ~10 of which are believed to still be operational. Barring increasingly likely delays from the growing pandemic, SpaceX anticipated it could have enough spacecraft in orbit (~500-600 satellites) to begin serving internet to customers in Canada and the northern US as early as this summer. For now, we’ll have to wait and see how things shake out in the coming weeks.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
