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SpaceX eyes major drone ship fleet upgrades and a new rocket recovery robot
SpaceX has kicked off a series of major upgrades planned for its East Coast fleet of drone ships, centered around Just Read The Instructions (JRTI) and most recently culminating in the apparent fabrication of a second tank-like rocket recovery robot.
Back in Q4 2019, West Coast drone ship JRTI officially departed the Port of Los Angeles berth it operated out of for 3+ years — traversing the Panama Canal, making a weeks-long pit-stop in a Louisiana port, and ultimately arriving at Port Canaveral on December 11th. The modified barge spent more than a month relatively untouched – as was the somewhat mysterious cargo it had brought with it from the Gulf Coast – before SpaceX began JRTI’s long-awaited upgrades around a month ago.
For almost half a year, it’s looked like that SpaceX would move its West Coast drone ship to Florida after the company’s Vandenberg Air Force Base (VAFB) pad entered a major lull in launch activities in early 2019. Aside from one launch in June 2019, SpaceX’s West Coast pad has remained unused and that isn’t expected to change anytime soon. With Cape Canaveral potential reopening its dormant polar launch corridor just weeks from now, it’s entirely possible that SpaceX will be able to perform all of its planned launches from Florida alone for at least the next 6-12 months. Targeting more than 30 East Coast launches in 2020 alone, SpaceX could also benefit from at least one additional drone ship to continue high-volume Falcon booster recoveries without ship availability becoming a major launch constraint. Thankfully, JRTI may be the perfect solution.
Informally known as ‘Octagrabber’, a reference to the robot’s primary function, SpaceX has been using the only operational instance of the vehicle on drone ship Of Course I Still Love You (OCISLY) for more than two years, beginning in 2017. While far from autonomous, Octagrabber helps SpaceX’s maritime rocket recovery team minimize the risks workers are subjected to and gives the company a bit more flexibility to attempt Falcon booster landings in less-than-pristine ocean weather.
While Falcon boosters are relatively stable once landed, thanks to the vast majority of their empty mass being concentrated around their nine Merlin 1D engines, even moderate waves can cause them to slip and slide around the drone ship deck.
In fact, the best operational demonstration of the value of Octagrabber-style recovery robots came after SpaceX’s historic Falcon Heavy triple-booster recovery in April 2019 – the first time all three of the rocket’s first stage boosters successfully landed after liftoff. As it turns out, thanks to moderate hardware differences between Falcon Heavy center core boosters and normal Falcon 9 boosters, OCISLY’s Octagrabber robot did not have the attachment mechanisms needed to ‘grab’ the center core (B1055, in this case). In theory, this could be a non-issue but the drone ship unfortunately ran into high seas, making its deck to pitch and tilt and ultimately causing to B1055 to tip over, breaking in half and effectively destroyed the booster.
With Octagrabber robots, drone ships should almost never lose recovered boosters because of high seas (within reason). As such, it should come as no surprise at all that SpaceX is building a new recovery robot for drone ship JRTI – the newest addition to its Florida fleet.
Aside from the discovery of a second Octagrabber being built at SpaceX’s former East Coast Starship factory, the nature of other upgrades planned for drone ship JRTI are more mysterious. For several months, the rocket landing platform has had almost a dozen massive generators and new thruster pods stored on its deck, seemingly waiting on an unknown impetus for their installation. In recent weeks, visible work to prepare the new hardware for installation has begun.
Notably, the thrusters and power supplies that seem destined for installation on JRTI would make for a dramatic upgrade, potentially giving the drone ship more power than the tug boats that must currently tender and tow them to landing zones. In other words, that’s a complicated way of saying that SpaceX may be trying to make drone ship JRTI almost entirely independent of contracted tugboats, potentially simplifying and lowering the cost of booster recoveries.
While less likely, it’s also possible that SpaceX is finally in a position to fully realize the “autonomous” namesake of its autonomous spaceport drone ships (ASDS), with high-powered thrusters potentially giving JRTI the ability to leave port, cruise to Atlantic Ocean landing zones, deploy an Octagrabber, and return to port with a booster – all without humans in the loop. That capability is likely still on the horizon but powerful thrusters and generators would bring port-to-port drone ship autonomy within SpaceX’s grasp in the near future.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
