News
SpaceX’s next Falcon 9 missions likely two back-to-back Starlink satellite launches
Hinted at by a launch photographer and confirmed by an article published on NASASpaceflight.com, it appears that SpaceX’s next Falcon 9 launch is at least a month away and will likely be the company’s first operational Starlink mission, deemed “Starlink 1”.
Barring a surprise mission in the interim, this means that SpaceX is going to have a gap of at least two months between customer launches, something the company has not experienced since mid-2015 – more than four years ago. As such, it’s an extremely happy coincidence that SpaceX may now have internal Starlink launches to fill lulls in its commercial launch manifest.
Like any production and services-focused company, SpaceX incurs operational costs whether or not its services are being used – employees, leases, supplier contracts, and more still need to be paid for, facilities still need upkeep, long-lead production can’t simply pause, and many other recurring costs can’t be avoided. In theory, supplementing commercial launches with internal launches thus limits SpaceX’s downtime and effectively increases overall capital efficiency.
Flatsat revolution
Enter Starlink, a colossal ~11,800-satellite broadband internet constellation nominally designed, manufactured, launched, and operated by SpaceX. On May 23rd, after approximately one week of delays, a twice-flown Falcon 9 booster lifted off for the third time in support of SpaceX’s first dedicated Starlink launch, an unparalleled 60-satellite beta test known internally as “Starlink v0.9”.
Upsetting all expectations, SpaceX managed to fit en incredible 60 high-performance Starlink satellites into Falcon 9’s unchanged payload fairing – middle of the ground in terms of usable volume. Weighing anywhere from 16,000 kg to 18,500 kg (35,300-40,800 lb), SpaceX’s very first dedicated Starlink launch also crushed the company’s record for heaviest payload launched by several metric tons.
In a fascinating turn of events, SpaceX ultimately sided with a largely unprecedented form factor for its operational Starlink satellites, resulting in ultra-thin, rectangular spacecraft that can be stacked like cards and feature their own integrated locking and stacking mechanisms.
A paradigm shift
According to NASASpaceflight.com, SpaceX’s first and second operational Starlink missions (Starlink 1 and 2) are scheduled to launch no earlier than (NET) October 17th and November 4th, while a similarly trustworthy source puts Starlink 1’s launch date NET “late October”.
Given that Starlink v0.9 was effectively a massive flight test meant to tease out issues with the satellites’ designs, any new any satellites launched in the coming months will have almost certainly been manufactured, assembled, and prepared for flight in just a few months. Unfortunately, out of the 60 satellites launched in May 2019, 10 (16.5%) have been decommissioned for unknown reasons, although the remaining 50 (83.5%) have reached their final orbits and are believed to be in good health.
Put simply, a >15% failure rate is not acceptable for an operational constellation of thousands of satellites, meaning that SpaceX will likely continue to refine and improve its Starlink design before truly ramping up production and launch cadence. Unless the issues leading to multiple satellite failures were relatively simple or expected, the company’s next one (or two) Starlink launches could be closer to “v0.95” than the first fully operational missions. Time will tell.
For now, the fact alone that SpaceX reportedly plans to complete its 180th high-performance satellites barely nine months after beginning high-volume production is dumbfounding. Incredibly, building 180 satellites in 9 months is, by all means, a low-volume run relative to what SpaceX will need to achieve to launch its full Starlink constellation by late 2027. A production rate of 180 Starlink satellites per month is much closer to the necessary production and launch cadences needed for SpaceX’s deployment milestones.
Regardless, for the time being, it appears that odds are good that SpaceX will be able to make good on its promise of launching 2-6 Starlink missions in 2019. According to SpaceX, Starlink can begin offering serious commercial broadband services in regions of the northern US and southern Canada once 360 satellites are safely in orbit.
If SpaceX manages to launch two quasi-operational Starlink missions in the span of a month (Oct-Nov), that initial operations milestone could come just a few months into 2020.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
