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SpaceX completed its first Starlink launch on May 23rd, flying B1049 for the third time. SpaceX's next Starlink launch will very likely mark the first time a booster has flown four orbital-class missions. (SpaceX) SpaceX completed its first Starlink launch on May 23rd, flying B1049 for the third time. SpaceX's next Starlink launch will very likely mark the first time a booster has flown four orbital-class missions. (SpaceX)

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SpaceX’s next Falcon 9 missions likely two back-to-back Starlink satellite launches

SpaceX expects no fewer than 1-5 additional Starlink launches before the end of 2019 and two of those missions already have launch dates this year, according to NASASpaceflight.com. (SpaceX)

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Hinted at by a launch photographer and confirmed by an article published on NASASpaceflight.com, it appears that SpaceX’s next Falcon 9 launch is at least a month away and will likely be the company’s first operational Starlink mission, deemed “Starlink 1”.

Barring a surprise mission in the interim, this means that SpaceX is going to have a gap of at least two months between customer launches, something the company has not experienced since mid-2015 – more than four years ago. As such, it’s an extremely happy coincidence that SpaceX may now have internal Starlink launches to fill lulls in its commercial launch manifest.

Like any production and services-focused company, SpaceX incurs operational costs whether or not its services are being used – employees, leases, supplier contracts, and more still need to be paid for, facilities still need upkeep, long-lead production can’t simply pause, and many other recurring costs can’t be avoided. In theory, supplementing commercial launches with internal launches thus limits SpaceX’s downtime and effectively increases overall capital efficiency.

Factories never sleep. (SpaceX)

Flatsat revolution

Enter Starlink, a colossal ~11,800-satellite broadband internet constellation nominally designed, manufactured, launched, and operated by SpaceX. On May 23rd, after approximately one week of delays, a twice-flown Falcon 9 booster lifted off for the third time in support of SpaceX’s first dedicated Starlink launch, an unparalleled 60-satellite beta test known internally as “Starlink v0.9”.

Upsetting all expectations, SpaceX managed to fit en incredible 60 high-performance Starlink satellites into Falcon 9’s unchanged payload fairing – middle of the ground in terms of usable volume. Weighing anywhere from 16,000 kg to 18,500 kg (35,300-40,800 lb), SpaceX’s very first dedicated Starlink launch also crushed the company’s record for heaviest payload launched by several metric tons.

In a fascinating turn of events, SpaceX ultimately sided with a largely unprecedented form factor for its operational Starlink satellites, resulting in ultra-thin, rectangular spacecraft that can be stacked like cards and feature their own integrated locking and stacking mechanisms.

The deployment mechanism was simply bizarre – all 60 satellites were released in one giant blob and are designed to tolerate bumps as they spread out. (SpaceX)
A general overview of Starlink’s bus, payload stacking, and solar arrays. (SpaceX)

A paradigm shift

According to NASASpaceflight.com, SpaceX’s first and second operational Starlink missions (Starlink 1 and 2) are scheduled to launch no earlier than (NET) October 17th and November 4th, while a similarly trustworthy source puts Starlink 1’s launch date NET “late October”.

Given that Starlink v0.9 was effectively a massive flight test meant to tease out issues with the satellites’ designs, any new any satellites launched in the coming months will have almost certainly been manufactured, assembled, and prepared for flight in just a few months. Unfortunately, out of the 60 satellites launched in May 2019, 10 (16.5%) have been decommissioned for unknown reasons, although the remaining 50 (83.5%) have reached their final orbits and are believed to be in good health.

Put simply, a >15% failure rate is not acceptable for an operational constellation of thousands of satellites, meaning that SpaceX will likely continue to refine and improve its Starlink design before truly ramping up production and launch cadence. Unless the issues leading to multiple satellite failures were relatively simple or expected, the company’s next one (or two) Starlink launches could be closer to “v0.95” than the first fully operational missions. Time will tell.

For now, the fact alone that SpaceX reportedly plans to complete its 180th high-performance satellites barely nine months after beginning high-volume production is dumbfounding. Incredibly, building 180 satellites in 9 months is, by all means, a low-volume run relative to what SpaceX will need to achieve to launch its full Starlink constellation by late 2027. A production rate of 180 Starlink satellites per month is much closer to the necessary production and launch cadences needed for SpaceX’s deployment milestones.

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Regardless, for the time being, it appears that odds are good that SpaceX will be able to make good on its promise of launching 2-6 Starlink missions in 2019. According to SpaceX, Starlink can begin offering serious commercial broadband services in regions of the northern US and southern Canada once 360 satellites are safely in orbit.

If SpaceX manages to launch two quasi-operational Starlink missions in the span of a month (Oct-Nov), that initial operations milestone could come just a few months into 2020.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Investor's Corner

Musk’s biggest bettor Ron Baron reveals massive SpaceX IPO bet

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Ron Baron on Tesla stock

Renowned investor Ron Baron, founder and CEO of Baron Capital, has once again demonstrated his unwavering faith in Elon Musk’s ventures.

Just after SpaceX’s record-breaking IPO, Baron announced he purchased an additional $1 billion in SpaceX (NASDAQ: SPCX) shares. This move pushes Baron Capital’s total holdings in the company to a staggering $25 billion in market value, underscoring one of the most successful private-to-public investment stories in recent history.

Baron’s relationship with SpaceX dates back to 2017, when his firm began investing approximately $1.75–2 billion through secondary markets and employee tender offers at valuations around $20–22 billion.

By the time of the IPO, which valued SpaceX at over $2 trillion with shares closing near $161, those early stakes had generated more than $13 billion in unrealized gains. Post-IPO, Baron’s position ballooned further, reflecting the company’s meteoric rise driven by reusable rocketry, Starlink’s global satellite internet constellation, Starshield defense applications, and ambitious plans for orbital infrastructure.

In a recent interview, Baron articulated his bullish outlook with characteristic enthusiasm.

“I think we’re going to make hundreds of billions of dollars,” he stated, emphasizing that SpaceX’s achievements in rocketry and satellite technology are “not possible for anyone else to accomplish.” He envisions the company as a cornerstone of humanity’s multi-planetary future, potentially reaching valuations of $10–30 trillion within 10–15 years.

Baron has repeatedly affirmed he has no plans to sell, viewing SpaceX as a “lifetime investment” alongside Tesla.

Tesla bull Ron Baron reveals $100M SpaceX investment, sees 3-5x return on TSLA

This conviction stems from SpaceX’s unparalleled execution. The company has revolutionized access to space with Falcon 9 reusability, deployed thousands of Starlink satellites, and is advancing Starship for Mars missions and point-to-point Earth transport.

Baron highlights emerging opportunities like space-based AI data centers and direct-to-cell satellite connectivity, positioning SpaceX at the forefront of a new space economy projected to generate trillions in value.

Critics may question the lofty projections amid high valuations and execution risks, but Baron’s track record speaks volumes. His Tesla holdings, initiated in the mid-2010s, have also delivered outsized returns. As one of the largest institutional holders of SpaceX pre-IPO, Baron Capital’s funds, such as Baron Partners, benefited immensely from valuation markups.

Baron’s $1 billion IPO purchase signals deep confidence in SpaceX’s post-IPO trajectory. In an era of short-term market noise, his strategy exemplifies patient capital: backing visionary leadership and transformative technology.

For investors watching the space sector, it serves as a powerful endorsement that the final frontier may indeed yield the next great wealth-creation engine. As Baron puts it, SpaceX isn’t just building rockets—it’s trying to “save humanity” by expanding our horizons beyond Earth.

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SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach

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SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.

Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.

SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.

Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.

Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.

Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.

SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.

The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.

But that is not all SpaceX has done to get word out about its internet service.

Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.

The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.

Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.

Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.

Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.

Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.

This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.

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SpaceX (SPCX) IPO is live today at $135: Here’s exactly what you need to know

SpaceX priced its historic IPO at $135 per share today, raising a record $75 billion.

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SpaceX officially priced its initial public offering at $135 per share, offering 555,555,555 shares of Class A common stock and raising $75 billion in what is the largest IPO in stock market history. Shares are set to begin trading on the Nasdaq Global Select Market on Friday, June 12, under the ticker symbol SPCX. The previous record holder was Saudi Aramco’s 2019 offering at $29 billion, followed by Alibaba’s $22 billion offering in 2014.

At $135 per share and roughly 555.6 million shares, the implied valuation sits near $1.75 trillion, which would make SpaceX roughly the seventh largest company in the United States, just above Tesla’s current market cap. Regular investors can request shares at the IPO price through Robinhood, Fidelity, Charles Schwab, SoFi, and E*TRADE, though the deal is heavily oversubscribed and most retail allocations will be partial or unfilled. Once trading opens June 12, anyone with a brokerage account can buy SPCX on the open market.

SpaceX’s amended S-1 is sparking a major Tesla merger conversation

 

The valuation is anchored primarily by Starlink. Starlink crossed 10 million subscribers as of February 2026 and is adding 750,000 to 1.5 million new users per month, with the connectivity segment already posting a $1.19 billion profit last quarter. The offering also bundles in xAI following SpaceX’s all-stock merger earlier this year, adding Grok and the Colossus supercomputer to the investment thesis. As Teslarati reported, Starlink ended 2025 with $10 billion in revenue, a figure analysts project could reach $24 billion by end of 2026.

Wedbush analyst Dan Ives has been vocal in his support. “I think the time is right,” Ives said, adding that the offering expands the Elon Musk ecosystem rather than competing with Tesla. An average 12-month price target of $165 per share represents roughly 22% upside from the IPO price. Not everyone agrees – Motley Fool noted xAI is spending $1 billion per month playing catch-up to OpenAI and Anthropic.

Musk founded SpaceX in 2002 with a single stated purpose. “Elon founded SpaceX with a goal to change humanity, to make us a multi-planet species,” CFO Bret Johnsen said in the company’s retail roadshow video this week. Musk himself has been more direct: “We are building the systems and technologies necessary to provide global connectivity on Earth and beyond, to understand the true nature of the universe, and to extend the light of consciousness to the stars.”

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