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SpaceX completed its first Starlink launch on May 23rd, flying B1049 for the third time. SpaceX's next Starlink launch will very likely mark the first time a booster has flown four orbital-class missions. (SpaceX) SpaceX completed its first Starlink launch on May 23rd, flying B1049 for the third time. SpaceX's next Starlink launch will very likely mark the first time a booster has flown four orbital-class missions. (SpaceX)

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SpaceX’s next Falcon 9 missions likely two back-to-back Starlink satellite launches

SpaceX expects no fewer than 1-5 additional Starlink launches before the end of 2019 and two of those missions already have launch dates this year, according to NASASpaceflight.com. (SpaceX)

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Hinted at by a launch photographer and confirmed by an article published on NASASpaceflight.com, it appears that SpaceX’s next Falcon 9 launch is at least a month away and will likely be the company’s first operational Starlink mission, deemed “Starlink 1”.

Barring a surprise mission in the interim, this means that SpaceX is going to have a gap of at least two months between customer launches, something the company has not experienced since mid-2015 – more than four years ago. As such, it’s an extremely happy coincidence that SpaceX may now have internal Starlink launches to fill lulls in its commercial launch manifest.

Like any production and services-focused company, SpaceX incurs operational costs whether or not its services are being used – employees, leases, supplier contracts, and more still need to be paid for, facilities still need upkeep, long-lead production can’t simply pause, and many other recurring costs can’t be avoided. In theory, supplementing commercial launches with internal launches thus limits SpaceX’s downtime and effectively increases overall capital efficiency.

Factories never sleep. (SpaceX)

Flatsat revolution

Enter Starlink, a colossal ~11,800-satellite broadband internet constellation nominally designed, manufactured, launched, and operated by SpaceX. On May 23rd, after approximately one week of delays, a twice-flown Falcon 9 booster lifted off for the third time in support of SpaceX’s first dedicated Starlink launch, an unparalleled 60-satellite beta test known internally as “Starlink v0.9”.

Upsetting all expectations, SpaceX managed to fit en incredible 60 high-performance Starlink satellites into Falcon 9’s unchanged payload fairing – middle of the ground in terms of usable volume. Weighing anywhere from 16,000 kg to 18,500 kg (35,300-40,800 lb), SpaceX’s very first dedicated Starlink launch also crushed the company’s record for heaviest payload launched by several metric tons.

In a fascinating turn of events, SpaceX ultimately sided with a largely unprecedented form factor for its operational Starlink satellites, resulting in ultra-thin, rectangular spacecraft that can be stacked like cards and feature their own integrated locking and stacking mechanisms.

The deployment mechanism was simply bizarre – all 60 satellites were released in one giant blob and are designed to tolerate bumps as they spread out. (SpaceX)
A general overview of Starlink’s bus, payload stacking, and solar arrays. (SpaceX)

A paradigm shift

According to NASASpaceflight.com, SpaceX’s first and second operational Starlink missions (Starlink 1 and 2) are scheduled to launch no earlier than (NET) October 17th and November 4th, while a similarly trustworthy source puts Starlink 1’s launch date NET “late October”.

Given that Starlink v0.9 was effectively a massive flight test meant to tease out issues with the satellites’ designs, any new any satellites launched in the coming months will have almost certainly been manufactured, assembled, and prepared for flight in just a few months. Unfortunately, out of the 60 satellites launched in May 2019, 10 (16.5%) have been decommissioned for unknown reasons, although the remaining 50 (83.5%) have reached their final orbits and are believed to be in good health.

Put simply, a >15% failure rate is not acceptable for an operational constellation of thousands of satellites, meaning that SpaceX will likely continue to refine and improve its Starlink design before truly ramping up production and launch cadence. Unless the issues leading to multiple satellite failures were relatively simple or expected, the company’s next one (or two) Starlink launches could be closer to “v0.95” than the first fully operational missions. Time will tell.

For now, the fact alone that SpaceX reportedly plans to complete its 180th high-performance satellites barely nine months after beginning high-volume production is dumbfounding. Incredibly, building 180 satellites in 9 months is, by all means, a low-volume run relative to what SpaceX will need to achieve to launch its full Starlink constellation by late 2027. A production rate of 180 Starlink satellites per month is much closer to the necessary production and launch cadences needed for SpaceX’s deployment milestones.

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Starlink.com

Regardless, for the time being, it appears that odds are good that SpaceX will be able to make good on its promise of launching 2-6 Starlink missions in 2019. According to SpaceX, Starlink can begin offering serious commercial broadband services in regions of the northern US and southern Canada once 360 satellites are safely in orbit.

If SpaceX manages to launch two quasi-operational Starlink missions in the span of a month (Oct-Nov), that initial operations milestone could come just a few months into 2020.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla loses Director who designed one of the company’s best features

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.

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Credit: Tesla

Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:

“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”

It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:

“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”

The move was first reported by NotaTeslaApp.

Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.

The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.

However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.

It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”

That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.

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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

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Credit: Tesla China

Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.

According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.

The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.

It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

But for U.S. fans, things are not looking good for a launch in the market.

CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.

For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.

The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.

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Tesla is ramping up its advertising strategy on social media

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

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tesla cybertruck
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.

However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.

On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.

Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”

The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.

Tesla counters jab at lack of advertising with perfect response

This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.

The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.

These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.

This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.

If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.

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